Facebook to Offer Expanded User Data for More Targeted Ads

Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads

Twitter Offers New One-Click Video Embedding Capability

Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

Facebook Changes Default Settings, Pushes Privacy Checkups

Under pressure that its users may start sharing less, or make a move to more anonymous services, Facebook announced yesterday that it would provide a privacy checkup to every one of its global users. In an effort to help its 1.28 billion users better manage “private” information, the company is also recommending a privacy checkup be conducted on a regular basis, perhaps annually like a physical exam. And for new users, Facebook is initially setting content to be seen only by friends. Continue reading Facebook Changes Default Settings, Pushes Privacy Checkups

Second Screen: QVC Hopes Tablet App Will Help Drive Sales

In order to accommodate consumers’ increasing desire to shop on mobile devices, home shopping pioneer QVC plans to launch a new tablet app that will feature content related to its television broadcasts. According to Nielsen’s 2014 Digital Consumer Report, 84 percent of smartphone and tablet owners use their devices as second screens while watching television. Leveraging this trend, QVC’s app will accompany its TV programming in order to help drive sales.  Continue reading Second Screen: QVC Hopes Tablet App Will Help Drive Sales

YouTube in Talks to Acquire Video Game Streaming Site Twitch

Google-owned YouTube is reportedly in active discussions to purchase live video-game streaming service Twitch. While Variety indicates a deal has already been reached for more than $1 billion, The Wall Street Journal more conservatively reports that the two companies are in talks, but in the early stages of a potential deal. Twitch was launched in 2011 by Justin Kan and Emmett Shear, the co-founders of Justin.tv, which was one of the first sites to live-stream user-generated video. Continue reading YouTube in Talks to Acquire Video Game Streaming Site Twitch

VUDU Allows UltraViolet Users to Share Movies with Friends

Walmart announced that its VUDU media delivery service will introduce a new feature that allows customers to share content from their UltraViolet collections. The “Share My Movies” feature will enable users to share movies and TV shows with up to five friends or family members by simply entering their email addresses (they also need to be VUDU customers). The company hopes that the ability to share libraries will encourage more consumers to sign up for the service. Continue reading VUDU Allows UltraViolet Users to Share Movies with Friends

Mobli Updates its App for Live Broadcasting from Your Phone

While many consumers turn to Skype and FaceTime for live video conversations, Israeli company Mobli promises that the tech behind a new upgrade to its photo-sharing app will introduce the potential for millions of people to see what an individual smartphone lens is seeing. An update to Mobli’s app yesterday allows users to stream live video from their phone to a large audience in real time. This opens the possibility for journalists or performers to broadcast without the need for expensive cameras or satellite trucks. Continue reading Mobli Updates its App for Live Broadcasting from Your Phone

New Startup Adventr Will Help You Easily Make Interactive Videos

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

Netflix Raises Monthly Subscription Rate for New Customers

Netflix has raised its monthly price for new subscribers by $1 to $8.99, marking its first price increase in three years. CEO Reed Hastings recently announced that a price increase would likely be necessary to meet the rising costs of movies and TV shows. The video streaming service introduced a new $7.99 plan for subscribers not concerned with high-definition or the ability to stream programs on multiple devices, while a $11.99 premium plan lets users stream shows to four devices at once. Continue reading Netflix Raises Monthly Subscription Rate for New Customers

Yahoo News Digest Now Available Globally on iOS and Android

Last week, Yahoo announced the launch of its News Digest app for Android devices. The company has also made the iOS version available for all users worldwide by adding Canadian and International editions (it was originally only available to iOS device users based in the United States or United Kingdom). Using algorithmic and human curation, Yahoo News Digest provides news round-ups twice a day, each story presented with a collection of articles, maps, Wikipedia entries, videos and photos. Continue reading Yahoo News Digest Now Available Globally on iOS and Android

Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

Comcast Customers to Soon Stream Games from Electronic Arts

Following two years of testing, Comcast and Electronic Arts are reportedly close to reaching an agreement that would allow customers to stream EA video games to televisions via Comcast’s X1 cable box system, and use their tablets as controllers. The cloud-connected X1 system features apps, viewing recommendations and voice control. According to sources familiar with the plans, games such as “FIFA,” “Madden” and “Monopoly” would be available to Comcast’s more-than 22 million U.S. customers. Continue reading Comcast Customers to Soon Stream Games from Electronic Arts

F8: Facebook Introduces Ad Network, App Tools and New Motto

At Facebook’s F8 developer conference in San Francisco, CEO Mark Zuckerberg unveiled Facebook’s newest projects that emphasize app development for third parties. The company’s motto “move fast and break things” has become less relevant as Facebook grows and third party apps rely increasingly on Facebook databases. The new ad network and app development tools will make it easier for third party app developers to create apps with Facebook functions. Continue reading F8: Facebook Introduces Ad Network, App Tools and New Motto

LinkedIn Hopes to Grow Audience with User Generated Content

Social network LinkedIn brought in $473.2 million in revenue for the first quarter of 2014. The company’s plan for the coming years is to increase the number of users and the frequency that those users visit the site by focusing on content posted by well-known professionals and everyday users alike. Currently, LinkedIn has 300 million people signed up for an account on their site, but during Q1, it had only 186 million unique visitors monthly via computers. Continue reading LinkedIn Hopes to Grow Audience with User Generated Content

Social Media: What the Lengthy Terms of Service Really Mean

While most social media sites such as Twitter and Facebook give users the ability to choose how they share their posts, with options such as followers, friends, or public, most users do not realize that terms of service allows the sites to reproduce the content for marketing purposes. The terms of service that users are required to agree to in order to sign up for a social network are often lengthy and comprised of complex legal terms, resulting in many users agreeing to terms they do not fully understand. Continue reading Social Media: What the Lengthy Terms of Service Really Mean

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