Netflix Blocks Home IP Addresses in Geo-Fencing Crackdown

Netflix now blocks residential IP addresses in its efforts to stymie VPN and proxy users from bypassing geographical restrictions. But some ordinary Internet users without a VPN have been impacted and now report “missing content” on Netflix. When Netflix began this crackdown six years ago, it was in response to copyright holders complaining about piracy. But the ban hit a lot of legitimate VPN users and VPN pirates found other ways to get around geographic blocking including using residential IP addresses as proxies. Continue reading Netflix Blocks Home IP Addresses in Geo-Fencing Crackdown

Google Ups Investment in YouTube’s Anti-Piracy Content ID

Google has updated how it is combatting piracy across its suite of digital products. In its report “How Google Fights Piracy,” the company revealed that it has spent more than $100 million on YouTube’s Content ID since its inception, representing a big bump up from $60 million two years ago. That number includes computing resources and staffing. The report further details that it has paid out more than $3 billion to rightsholders, compared to “over $2 billion” in 2016 and $1 billion in 2014. Continue reading Google Ups Investment in YouTube’s Anti-Piracy Content ID

Amazon Rolls Out Social Influencer Program to Market Goods

Amazon hopes that YouTube celebs and Instagram stars can help market brands and recommend products found on the popular e-commerce site. The company has quietly launched a beta test of its Amazon Influencer Program, which allows social media influencers to apply to participate in the initiative and earn commissions on products sold. The new program is designed to work with influencers who have significant followings and regularly post content related to shoppable content across “all tiers and categories,” according to Amazon. Continue reading Amazon Rolls Out Social Influencer Program to Market Goods

Big Surge in Pirated Links Brings DMCA Efficacy into Question

Copyright infringement on the Internet is surging. Over the last year, copyright holders asked Google to remove more than one billion links from its search engine results. That makes a total of two billion that Google has received over the years. But whereas the first billion accumulated over several years, the second billion took a mere 12 months. Of the 1,007,741,143 infringing links, Google removed more than 90 percent, which comes to 908,237,861. The remaining links were either not valid, not infringements or duplicates. Continue reading Big Surge in Pirated Links Brings DMCA Efficacy into Question

Google Implements New Ranking Signals for Mobile Web Results

Google recently announced that it plans to consider two new variables as ranking signals to help improve search results for mobile users of Google search. Google’s latest ranking signals will include a site’s mobile-friendliness and information from indexed mobile applications. The company is committed to helping website owners reconfigure their pages to be more mobile-friendly through various online guides and resources. The mobile-friendly ranking will take effect the third week of April. Continue reading Google Implements New Ranking Signals for Mobile Web Results

Twitter Effectively Combats Spam with New BotMaker System

Twitter unveiled its new BotMaker system this week, designed to address its growing spam problem. The machine learning models and other techniques traditionally used to classify messages as spam do not always work with the real-time nature of Twitter, so the company developed BotMaker, which scans messages as part of bulk data analyses. According to Twitter, the system has resulted in a 40 percent reduction in spam since it was rolled out and now handles billions of events each day. Continue reading Twitter Effectively Combats Spam with New BotMaker System