McDonald’s Uses Machine Learning to Modernize its Menus

McDonald’s is buying Dynamic Yield, an Israeli startup decision-logic technology company, for $300+ million with the aim of better personalizing its menus. The technology will let restaurants vary their electronic menu displays depending on the weather, time of day or regional preferences — and suggest meal add-ons. McDonald’s serves about 68 million customers every day, the majority of whom use the drive-thru window. Chief executive Steve Easterbrook has pushed technology to drive sales and lift the company’s profile. Continue reading McDonald’s Uses Machine Learning to Modernize its Menus

The Rise of Nano-Influencers and Other Social Media Trends

Online influencers have become an important feature of social media, and marketers have learned to take full advantage of them, analyzing follower engagement and applying analytics to understand ROI. Over time, influencer-focused marketing has revealed that even the biggest influencers don’t necessarily translate to sales. However, a number of compelling trends are emerging: brands are finding that the followers of nano-influencers are often more engaged, numerous influencers are discovering success with their own product lines, and residential spaces ideal for an Instagram aesthetic have proven effective for marketing. Continue reading The Rise of Nano-Influencers and Other Social Media Trends

Google to Open Up Its AutoML Vision AI Tool for Public Beta

At its Cloud Next conference, Google revealed that its AutoML Vision, which allows non-experts to train their own self-learning models for image and object recognition, will soon be available in public beta. It also debuted AutoML Natural Language and AutoML Translation. To democratize such techy AI tools, Google relied on a simple graphical interface and such widely adopted interfaces as drag-and-drop. The company is also pitching its cloud services to corporations, having recently nabbed Target as a client. Continue reading Google to Open Up Its AutoML Vision AI Tool for Public Beta

Slack Faces Messaging Competition From Microsoft, Facebook

Group messaging is heating up. Startup Slack Technologies, valued at $3.8 billion, got it going and, now, Microsoft, with Teams, and Facebook, with Workplace by Facebook, are moving in on the space. Slack has been expecting this level of competition for some time, and it’s one of the reasons behind the company’s recent partnership with IBM to use Watson artificial intelligence services. All of this makes it clear that tech companies, big and small, see messaging as the next big thing after email. Continue reading Slack Faces Messaging Competition From Microsoft, Facebook

Trend: New Audiophiles Looking for Hi-Fi Music Experience

A new trend in music among new generations is a return to the era of nostalgic vinyl LPs and high fidelity sound systems. One reason is fashion, but many are seeking a richer music listening experience. These music fans want high-end systems that include vinyl sounds, a more robust music experience, and elegantly designed sound systems. They are also expecting to spend several hundred to several thousands of dollars for their ideal sounds. Continue reading Trend: New Audiophiles Looking for Hi-Fi Music Experience