Seiki has come up with a unique and effective way to offer consumers a high quality 4K viewing experience at a mass market price. The company pairs good, low-end 4K displays made in China with an HDMI 1.4 cable that contains a high-end up-res converter chip. The booth rep freely said that the 55-inch 4K set (MSRP $899) has a mediocre built-in up-res chip. They licensed Marseille’s high-quality up-res tech and built it into the Seiki-branded HDMI 3.0 cable (MSRP $49) to provide a superior experience at a low price point. Continue reading Seiki Pairs Low-End 4K Displays with Up-Res Converter Chip