Publicis Groupe and Facebook Announce New Ad Partnership

Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

Big Brands Respond to Value of Facebook Advertising Tools

Facebook reached record profits as evidenced in its fourth-quarter financial report, thanks in part to its investment in resources to prove its worth to advertisers. Currently, the company’s market value is at almost $150 billion, and advertisers are responding by spending even more in advertising on the social media site. New tools for marketers allow them to target users based on their in-store spending habits, increasing the value of ads on the site. Continue reading Big Brands Respond to Value of Facebook Advertising Tools

Nintendo Exec Predicts Significant Loss as Wii Sales Struggle

Satoru Iwata, president of Nintendo, says the company is experiencing its biggest loss in revenue in the last 12 years. The forecasted annual loss of 25 billion yen (or $240 million) was a surprise, and the video game manufacturer is considering a new business model because of the low demand for its Wii U. Nintendo’s previous estimation of profit was closer to 55 billion yen. But the altered forecast for Wii U sales was cut from 9 million to 2.8 million units. Continue reading Nintendo Exec Predicts Significant Loss as Wii Sales Struggle