Snap Offers Metrics for Creators to Avoid Exodus to Instagram

Snap is instigating a move to “separate the social from the media” on Snapchat, which, in part, will be represented by an interface redesign that distinguishes between Snapchat friends and professional content creators. Creators who have large followings, including so-called verified Snapchatters, will now, for the first time, have access to a variety of metrics, including engagement, demographics and story views, by year, month or week as well as how long viewers spent with each story. Continue reading Snap Offers Metrics for Creators to Avoid Exodus to Instagram

Publishers Retool Strategies for Distributing Content Online

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

Despite Blockades, The Pirate Bay’s Numbers Are Increasing

The Pirate Bay’s visitor count has doubled since 2011 despite repeated attempts to block the website. Courts around the world and entertainment industries have pushed for Internet providers to block subscriber access. Meanwhile, about 9 percent of the site’s users connect to it through a proxy, showing that some people are willing to bypass court-ordered blockades. The numbers do not prove that blockades are ineffective, however, since the increased traffic could be from different countries. Continue reading Despite Blockades, The Pirate Bay’s Numbers Are Increasing