YouTube Kids Finds Right Formula to Improve Video Content

Children’s programming has always been some of the most popular content on YouTube, generating billions of views since the platform launched in 2005. But the accompanying advertising and algorithm-driven recommendations proved problematic, sometimes serving material that parents deemed inappropriate. YouTube has taken various steps to address this, becoming in 2015 the first social platform to launch a children’s version of its main product. It later opted to have humans, not algorithms, make the content recommendations for kids, a costly trade-off that seems to have produced positive results. Continue reading YouTube Kids Finds Right Formula to Improve Video Content

Google Tests Making YouTube an E-Commerce Marketplace

Google has plans to turn YouTube into a major marketplace and has already asked creators to tag and track products on their videos via YouTube software. Google will then link that data to shopping tools and analytics. According to sources, Google is also partnering with Shopify to test an integration for selling items on YouTube. A spokesperson, who confirmed the company is testing the features “with a limited number of video channels,” added that creators will maintain control over the products displayed. Continue reading Google Tests Making YouTube an E-Commerce Marketplace

Bipartisan Bill Would Further Regulate Online Content for Kids

Senators Ed Markey (D-Massachusetts) and Richard Blumenthal (D-Connecticut) introduced the Kids Internet Design and Safety (KIDS) Act, which would regulate how companies such as YouTube and TikTok handle what is accessible to children online, including advertising, app design and potentially harmful content. One of the main targets of the new bill are so-called unboxing videos, such as YouTube channel “Ryan’s World,” which can get millions of views. The KIDS Act would not ban the content, but prohibit the platform from recommending it to kids, curbing its distribution. Continue reading Bipartisan Bill Would Further Regulate Online Content for Kids