YouTube, Facebook Lure Creators With Monetization Tools

YouTube and Facebook are looking to compete with other social platforms by offering creators more direct monetization tools. At VidCon in Anaheim, YouTube chief product officer Neal Mohan revealed that the number of YouTube personalities earning five to six figures annually has jumped 40 percent year-over-year. YouTube’s new tools will help these YouTubers earn money directly from their followers. Ahead of VidCon, Facebook hosted its “Facebook Creator Day” in Malibu, during which it showcased monetization tools, including virtual stars that can be gifted to creators and a program that enables fans to pay creators for exclusive content. Continue reading YouTube, Facebook Lure Creators With Monetization Tools

New AMD Ryzen Processors Compete with Intel for Gaming

At its Next Horizon Gaming event during E3 in Los Angeles, AMD announced an impressive family of Ryzen 3000 processors to debut July 7. The Ryzen 9 3950X, which is 16-core, 32-thread and fits into an AM4 motherboard, is priced at $750. The Ryzen 3950 X also offers a 3.5GHz base clock, 4.7GHz boost clock, 72MB of cache and 105W TDP (in comparison, Intel’s 16-core has a 165W TDP which requires a more expensive motherboard). The rest of the 7nm processor lineup, in general, is expected to offer more power efficiency at a lower cost.

Continue reading New AMD Ryzen Processors Compete with Intel for Gaming

Intel‘s Sneak Peek of Innovative Two-Screen PC for Gamers

Intel is developing its Honeycomb Glacier to bring two-screen PCs to gamers. The primary panel is 15.6-inch 1080p; the secondary one is 12.3-inch 1920×720. Up until now, laptops with a secondary screen have been uncomfortable and awkward to use, but the Honeycomb Glacier resolves that problem by using a double hinge to lift both screens into the air. The lifted screen automatically stays in the angle chosen by the user due to a mechanical one-way roller clutch. A button on the left side disengages it. Continue reading Intel‘s Sneak Peek of Innovative Two-Screen PC for Gamers

Publishers Hire Top Gamers to Live-Stream New Releases

To draw attention to their new video game releases, major publishers such as Electronic Arts, Activision Blizzard, Ubisoft Entertainment and Take-Two Interactive are paying top-tier gamers to play their new releases live online. Talent and marketing agencies report that these companies can pay the most popular gamers as much as $50,000 per hour to do so. On September 13, Take-Two will pay gamers to live-stream its new release “Borderlands 3,” and again for its October 4 release of “Tom Clancy’s Ghost Recon Breakpoint.” Continue reading Publishers Hire Top Gamers to Live-Stream New Releases

Amazon, Google Overlap in E-Commerce, Digital Ads, More

Amazon and Google have become more competitive over the years, and at the latter’s annual Google Marketing Live conference this week, the company introduced new products to target online shoppers. At the same time, many shoppers now begin their search on Amazon, which has also been making inroads into Google’s traditional bailiwick of digital advertising. Marketing analytics firm Jumpstart reported that, in 2015, about 54 percent of product searches began on Google, and 46 percent on Amazon; those numbers flipped by 2018. Continue reading Amazon, Google Overlap in E-Commerce, Digital Ads, More

Impact of Multiplayer Games on Entertainment and Cinema

At a panel during this year’s NAB Show, Unity Technologies head of cinematics Adam Myhill reported that video game revenue has topped movie revenue for the last two years. “The top 25 IPs in the world are games now, and some of them are worth $10 billion, which is staggering,” he said. “On a quarterly basis, more people play Unity games than watch TV. Games reach three billion people, and the world’s population is a little more than twice that.” The point was, with such massive scale, games are bound to influence movies and other entertainment. Continue reading Impact of Multiplayer Games on Entertainment and Cinema

Snapchat Now Competing in the Multiplayer Gaming Arena

Snap Inc. announced yesterday that its popular Snapchat app now features multiplayer games, starting with “Bitmoji Party” and five other titles. The move is an effort to compete in a new social space dominated by “Fortnite” in which real-time, multiplayer games also serve as online communities. Snap plans to work with game developers such as Zynga and ZeptoLab. The combination of gaming and social networking is on the rise. According to Epic Games, its “Fortnite” had 250 million players as of March, while Netflix recently suggested that it competes with “Fortnite” more than HBO. Continue reading Snapchat Now Competing in the Multiplayer Gaming Arena

Amazon’s Gaming Clout Grows in Era of Multiplayer Games

Amazon is evolving into an indispensable player in the games industry, with AWS providing a cloud-based digital infrastructure for live streaming. Last year, Epic Games went “all in” for AWS, allowing its massively popular game “Fortnite” to achieve global scale. Amazon Game Tech, the company’s services collection that helps game studios get on their feet, has been a mainstay for companies like Square Enix and Zynga. Amazon also owns the game platform Twitch and has developed its own game engine, Lumberyard. Continue reading Amazon’s Gaming Clout Grows in Era of Multiplayer Games

March Madness Live VR App Signals Future for Sports Fans

In the age of television, sports fans typically watched their games on the couch or, if they were lucky, in arenas or stadiums. With the advent of virtual reality, however, that paradigm is about to shift. The future of sports promises to be more accessible, interactive, personalized and immersive. The fan might still sit on the couch — or at an office desk — but technologies including the Oculus Go VR headset and Intel’s True View will deliver the game in exciting new angles and a 3D view of everything on the field or court. Continue reading March Madness Live VR App Signals Future for Sports Fans

Facebook Launches Dedicated Gaming Tab on Updated App

With an eye to the 700 million worldwide users it says play video games on its site, Facebook is updating its mobile app to feature a dedicated Gaming tab. The tab will be located in the main navigation bar, so that users can go directly to news, streams, gaming groups and other related content. The tab also points users to instant games they can play with friends, eSports organizations, videos from popular streamers, and game publishers. The new tab is built on Fb.gg, the gaming destination Facebook debuted last year. Continue reading Facebook Launches Dedicated Gaming Tab on Updated App

Twitch Streamers in the U.S. Generated $87 Million in 2017

A new study from Recreate Coalition suggests that Amazon’s live-streaming video platform Twitch is gaining in popularity with content creators. The study “estimates that revenue-earning American Twitch streamers grew to nearly 9,800 in 2017 (a 59 percent increase from 2016) and made an estimated $87.1 million (representing a 30 percent YOY increase),” reports TechCrunch. “In terms of year over year growth in number of creators themselves, Twitch falls just behind Instagram and YouTube, and ranks second behind Instagram in YOY revenue growth for those creators.” Continue reading Twitch Streamers in the U.S. Generated $87 Million in 2017

Twitch, YouTube Gaming Continue Growth in Viewing Hours

According to a new “State of the Stream” report from live-streaming platform StreamElements, gaming fans watched nearly 9.4 billion hours of content on Twitch last year, a 25 percent growth rate over 2017. While YouTube Gaming’s live content viewing totaled 2.3 billion hours (or about a quarter of Twitch’s hours), YouTube’s year-to-year growth rate was an impressive 104 percent. Microsoft’s live-streaming Mixer, which launched in 2016, had almost 168 million hours watched last year, which was an increase of 179 percent over 2017. Continue reading Twitch, YouTube Gaming Continue Growth in Viewing Hours

Nielsen’s SuperData and App Annie Quantify Gaming Market

Epic Games’ “Fortnite” led the way to 13 percent growth of digital games and interactive media to $119.6 billion in 2018, said Nielsen division SuperData. On its own, “Fortnite” earned $2.4 billion last year. The global industry segment is expected to grow to $118.2 billion in 2019. SuperData’s annual report stated that, in 2018, 850 million unique people viewed video games, with Tyler “Ninja” Blevins garnering 218 million hours, making him Twitch’s No. 1 streamer. Mobile games came out on top with $61.3 billion in revenue. Continue reading Nielsen’s SuperData and App Annie Quantify Gaming Market

CES Returns to Las Vegas This Week with Expanded Exhibits

CES 2019, which calls itself the largest and most influential tech event in the world — “where the entire technology ecosystem gathers to conduct business, launch products, build brands and partner to solve some of today’s most pressing societal challenges” — gets underway today with a full day of conference sessions and media briefings before the millions of square feet of exhibit space opens on Tuesday, January 8. CTA, owner of the show, highlighted a number of key sessions and exhibit marketplaces that visitors to CES may want not want to miss and our team will cover this week. Continue reading CES Returns to Las Vegas This Week with Expanded Exhibits

Facebook Messenger Tests ‘Watch Videos Together’ Feature

Whether it involves movies, sports events or in-the-moment activities — sharing the experience with friends can make it more enjoyable. This is what Facebook is reportedly testing with its “Watch Videos Together” feature. This feature includes the ability to watch a video within a Messenger group chat while simultaneously commenting, discussing and joking about it. Earlier this year, Facebook launched its Watch Party. Facebook is now potentially expanding its concept of the Watch Party to Messenger, the popular instant messaging app and platform. Continue reading Facebook Messenger Tests ‘Watch Videos Together’ Feature

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