Twitter Introduces its Plan to Sell Ads on Other Apps and Sites

Twitter has plans to generate additional revenue from video ads that may be viewable by inactive participants of the social network. There are millions of people that have access to tweets all over the Web without being registered with their own Twitter accounts. Twitter’s new plans include selling ads within the streams of tweets that appear on other apps and sites. Twitter reportedly detailed its proposed initiative to media buyers at the 2015 International CES in Las Vegas. Continue reading Twitter Introduces its Plan to Sell Ads on Other Apps and Sites

Pew Research Study Says U.S. Adults Using More Social Media

According to a new Pew Research study, American adults are increasing their use of traditional social networks, while teens are spending more time with messaging services such as Snapchat. Facebook use has leveled off, but Pew points to increases in the use of Instagram, Pinterest, LinkedIn and Twitter. Pew found that adult Facebook users log in at least once per day, while almost half of Instagram users visit daily, and 36 percent of Twitter users visit daily (a drop from 46 percent in 2013, which Twitter refutes). Continue reading Pew Research Study Says U.S. Adults Using More Social Media

Survey Shows Teens Continuing to Lose Interest in Facebook

A new report from Frank N. Magid Associates indicates that Facebook’s popularity with teenagers is continuing its decline. According to the study, Facebook usage by 13- to 17-year-old Americans engaged in social media dropped from 95 percent in 2012 to 94 percent in 2013, and 88 percent this year. During the same time frame, Twitter and various messaging apps experienced an increase in popularity with teenagers. In addition, only 9 percent of respondents described Facebook as “safe” or “trustworthy.” Continue reading Survey Shows Teens Continuing to Lose Interest in Facebook

The Instagram Rapture: Millions of Fake Accounts are Purged

Instagram, the photo- and video- sharing service owned by Facebook, is deleting all the accounts it has identified as “spammy.” As a result, more than 29 percent of Instagram’s own followers disappeared last week. According to software developer Zach Allia, stars such as Justin Bieber and Kim Kardashian also lost millions of followers. The purge was intended to combat fake accounts, a problem that leads to hijacked hashtags, artificially inflated follower counts, and increased advertising costs. Continue reading The Instagram Rapture: Millions of Fake Accounts are Purged

Shazam Revamps its Mobile App with Improved Music Features

With the launch of a new mobile app, Shazam hopes its latest features will increase the average time people spend using the app. The new features will allow users to see what songs are being searched for the most globally. Additionally, users will now have access to a stream of content such as articles and Twitter posts about different artists and songs. Also worth noting is that Spotify users will have the option to add the music they discover on Shazam to a Spotify playlist without leaving the app. Continue reading Shazam Revamps its Mobile App with Improved Music Features

Instagram Now Bigger Than Twitter, Looks to Brand Advertising

Instagram — the photo- and video-sharing app owned by Facebook — announced yesterday that it presently has 300 million monthly active users, up 50 percent in nine months (more than 70 percent of its users are now outside the United States). The new numbers suggest that the social service is more popular than Twitter today (Twitter recorded 284 million monthly active users for Q3). Instagram is looking to leverage its meteoric popularity to engage users in new ways, and draw advertisers at the same time. Continue reading Instagram Now Bigger Than Twitter, Looks to Brand Advertising

Hachette Launches Twitter Experiment to Boost its Book Sales

Hachette Book Group, which publishes best-selling authors including Michael Connelly, Malcolm Gladwell and James Patterson, announced on Monday that it is partnering with Gumroad to determine whether author tweets can help push book sales. In today’s social media landscape, authors with significant Twitter followings — such as John Green and Paulo Coelho — have experienced major success. Gumroad enables creators to sell products directly to social media followers without leaving Twitter. Continue reading Hachette Launches Twitter Experiment to Boost its Book Sales

Twitter Aims to Integrate Coupons with E-Commerce Program

With a base of about 248 million users, Twitter could become the ultimate commerce destination for marketers and shoppers alike. The company recently announced its plan to rollout Twitter Offers, a program that allows marketers to package promotional tweets with time sensitive discounts and coupons that can be readily redeemable via smartphones and credit or debit cards. The new program is an initiative to drive sales, primarily in-store sales, with mobile advertisements. Continue reading Twitter Aims to Integrate Coupons with E-Commerce Program

Tumblr Takes Lead as World’s Fastest Growing Social Platform

While Facebook is by far the world’s leading social platform (with 1.35 billion active monthly users), new research from the Global Web Index points to Tumblr as the fastest growing platform. Tumblr’s active user base grew 120 percent over the last six months, while Facebook only experienced a 2 percent bump. And in terms of overall member growth, Pinterest had 57 percent growth, compared to Facebook’s base growth of 6 percent. In mobile apps, Snapchat saw the most growth, up 56 percent this year. Continue reading Tumblr Takes Lead as World’s Fastest Growing Social Platform

New Twitter Update Lets Users Privately Share Public Tweets

As part of Twitter’s growth strategy, the social network is launching a host of new features, the first of which rolled out last week. The new feature enables users to share public tweets with their friends via direct messages. Mobile users press on the tweet for at least a second before “Share via Direct Message” pops up in the app. The follower that receives the message will receive a push notification. The shared tweet will show up directly in the direct message conversation, just like links and photos. Continue reading New Twitter Update Lets Users Privately Share Public Tweets

Twitter Reassures Investors with Plans for Upcoming Features

Twitter recently announced that it would launch several new features within the coming months designed to improve functionality and increase usage by loyal and casual Twitter users alike. The company plans to improve its private messaging function by the end of this year. The ability to shoot and upload videos, a display to show top tweets that users missed, and other helpful new features are expected to roll out next year. Twitter’s shares rose sharply following the announcements. Continue reading Twitter Reassures Investors with Plans for Upcoming Features

Social Influencer Makes More Than $500K a Year via Twitter

Kris Sanchez, one of the top 100 influencers on Twitter, makes $500,000 a year from sponsored links alone. Social Reactor, a company that matches social influencers like Sanchez with advertisers, supplies galleries and sites that Sanchez links to in his tweets. With this model, he is paid per click that those pages receive. Branded deals with companies such as Ford and Paramount have been very lucrative for the 23-year old. He also makes money through mobile apps. Continue reading Social Influencer Makes More Than $500K a Year via Twitter

Social Media Provides Helpful Feedback for Show Producers

With social media, fans have the opportunity to play an important role in the creative process of producing TV shows and YouTube series. At Variety’s Entertainment and Technology Summit earlier this week, the executive producers of the TV shows “Arrow” and “Awkward,” along with the duo behind the online video series “Smosh,” discussed the way they balance taking input from fans while sticking to their own artistic vision, casting decisions, plot twists and more. Continue reading Social Media Provides Helpful Feedback for Show Producers

CNN App Combines VOD and Live TV on One Second Screen

The CNNgo app for tablets and desktops may just be what the future of television will look like. The app opens automatically to a live feed of the current show airing on CNN, and along the bottom, viewers can browse video, text, tweets, and photos related to the live programming. Another menu shows segments about different topics from the past couple of hours or days. The app abandons the traditional linear and often problematic model of consuming television news. Continue reading CNN App Combines VOD and Live TV on One Second Screen

Twitter Launches Money Transfers and Access to Music Tracks

One of France’s largest banks, Group BPCE, is teaming up with Twitter to let their customers transfer money to friends or charities via tweets. Payments will be managed by the bank’s S-Money service that allows transfers via text messages and uses credit-card security standards. Twitter users can also now listen to select iTunes and SoundCloud tracks via a new audio feature launched last week. Users can listen to music while reading tweets, and even buy tracks directly from the iTunes store. Continue reading Twitter Launches Money Transfers and Access to Music Tracks

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