Could Twitter Better Serve Communities as a Social Nonprofit?

While Twitter has shown its potential as a communication and news-sharing platform, and continues to experiment (for example: streaming deals with the NFL and a SoundCloud partnership), the company has struggled to turn a profit and satisfy investors. With all the recent hype surrounding a possible acquisition, NPR asks if “it’s worth pondering the idea of Twitter getting out from under the pressures of Wall Street and turning itself into a nonprofit.” Rather than bending to the relentless pressure of competing for growth and profit, pursuing ad revenue and adjusting how its algorithms sort tweets, the platform could possibly prove most useful to journalists, politicians and grassroots movements if it was “free of investor pressure.” Continue reading Could Twitter Better Serve Communities as a Social Nonprofit?

Twitter Comes to Apple TV, Fire TV, Xbox in Time for Football

Twitter has introduced a new video-centric app available for Apple TV, Amazon’s Fire TV and Microsoft’s Xbox One as the social platform readies its live-streaming debut of “Thursday Night Football.” The new app “will contain only video, photos and tweets curated by the company,” explains The Wall Street Journal. Live streaming is now a major component of the company’s latest business strategy as evidenced by deals with “the NFL, MLB, the National Basketball Association, National Hockey League and Pac-12 Networks for sports, and Bloomberg News and Cheddar for financial news.” Continue reading Twitter Comes to Apple TV, Fire TV, Xbox in Time for Football

Twitter Launches App That Allows Alexa to Read Your Tweets

Twitter has introduced an app that enables Amazon’s voice assistant Alexa to read users’ Twitter timelines and topics currently trending on the social network. The new app is called Twitter Reader and it connects to Amazon Echo smart speakers and other Alexa-ready devices. Twitter Reader will recite individuals’ main timelines in addition to trending topics based on location. Users can ask for tweets that correspond to specific trends — or even ask if they have recently been mentioned on Twitter or if any of their tweets have been retweeted. Continue reading Twitter Launches App That Allows Alexa to Read Your Tweets

YouTube, Facebook to Stream Video from Political Conventions

Earlier this week, we reported that Twitter is partnering with CBS News to live-stream video content from the Democratic and Republican National Conventions. Now YouTube and Facebook have announced they also plan to offer live video. Google’s YouTube will serve as the official streamer for both parties’ conventions (as it did in 2012), which this time will include 360-degree video with an option for VR viewing. Facebook plans to set up media lounges at both conventions and has invited 22 media organizations to broadcast from their spaces. Continue reading YouTube, Facebook to Stream Video from Political Conventions

Zendesk Customer Service Product Built on Machine Learning

Zendesk is introducing Automatic Answers, a service that answers a business’s emails from customers, without human intervention. But it’s far more sophisticated than today’s well-known auto-responders, having been built on a machine-learning platform that in-house data scientists and engineers have been developing for some time. The platform is also used for another Zendesk service, Satisfaction Prediction, which helps determine the customer experience. Automatic Answers will be rolled out later in the year. Continue reading Zendesk Customer Service Product Built on Machine Learning

Twitter Plans to Live-Stream Political Conventions This Month

Twitter announced that it is partnering with CBS News to live-stream the upcoming Democratic and Republican National Conventions. In the company’s latest step toward ramping up its live news and entertainment broadcasting, Twitter will make convention videos available on its desktop and mobile apps via a live feed from the CBSN digital streaming news service. The social platform will also provide a stream of related tweets for real-time commentary. Live events, including the Academy Awards and Grammys, have been popular for online conversations across Twitter. Continue reading Twitter Plans to Live-Stream Political Conventions This Month

Twitter Tests Live-Streaming Sports with Wimbledon Coverage

Twitter is live-streaming tennis tournament Wimbledon, finally giving viewers the chance to see what live-streamed sports look like on the platform. The company earlier this year paid NFL $10 million for the rights to stream some Thursday Night Football games but, up until now, no one had any idea what that would actually look like. Beginning on Wednesday, Wimbledon’s official Twitter account began tweeting the live feed, with the video stream at the top of a “Live” page, with scrollable tweets listed below. Continue reading Twitter Tests Live-Streaming Sports with Wimbledon Coverage

Social Media Becoming Significant Platform for Today’s News

Two new reports — one from the Reuters Institute for the Study of Journalism and another from the Pew Research Center — highlight how social media platforms are becoming the dominant platform for accessing and consuming news. Reuters reveals that 28 percent of 18-to-24 year olds are more likely to access social media as their main source of news than TV (24 percent), and 51 percent of those with online access also rely on social media as a news source. This trend is negatively impacting traditional business models. Continue reading Social Media Becoming Significant Platform for Today’s News

New Study Points to Increase in Social Media as News Source

According to a Pew Research study, 62 percent of U.S. adults now get their news from social media platforms such as Facebook, Twitter, YouTube and Reddit. Atop the list is Facebook, reaching about 44 percent of the population, while Twitter and YouTube hold second place. The study found that the social media sites with the most growth to their news audiences since 2013 include Facebook, Instagram and LinkedIn. Pew also found that 20-30 percent of users across the top five social platforms still get additional news from local and nightly network television. Continue reading New Study Points to Increase in Social Media as News Source

Twitter Hopes to Prove Live-Streaming Value with NFL Games

Twitter reported revenue of $595 million for Q1 2016, below Wall Street expectations, adding to its growing list of woes. User growth, an area of concern since its 2013 IPO, remains modest, with an average 310 million monthly users in Q1 2016, up from 305 in Q4 2015. But most of the growth came from outside the U.S., where markets are less mature and therefore less lucrative. One ray of hope is Twitter’s deal with the NFL to live-stream Thursday Night Football games, which has drawn interest from other sports leagues. Continue reading Twitter Hopes to Prove Live-Streaming Value with NFL Games

Facebook Puts Live Videos on Top, to Add Celebrity Content

Facebook took a step to popularize Live, by changing the algorithm to rank currently streaming videos higher in the News Feed than older ones. The company launched Live for celebrities in August, and then rolled it out to people with Verified Profiles and Pages. All iOS users gained access in January and Android users last week. Although Facebook Live videos can be saved, unlike Periscope videos, which are deleted after 24 hours, Facebook realized that Live videos convey an urgency that will make them more watched. Continue reading Facebook Puts Live Videos on Top, to Add Celebrity Content

Tweets and Seats: Twitter Studies Link to Box Office Success

In Q4 2015, Twitter’s monthly active users declined by about 2 million, to 305 million worldwide, an indication of the social media company’s malaise that has dampened Wall Street enthusiasm. But Twitter just completed new research, using analytics firm Crimson Hexagon, resulting in data it hopes may turn around investors’ lukewarm perceptions. Analyzing tweets for 33 movies released in 2015, from trailer release to post-premiere, Crimson Hexagon came up with results that put a more positive spin on Twitter use. Continue reading Tweets and Seats: Twitter Studies Link to Box Office Success

Twitter Hopes to Attract Users with Improved Timeline Feature

Since Jack Dorsey returned last year as chief executive of Twitter, he has done everything he could think of to improve the company’s fortunes, including lay-offs, new executives and a board shake-up. Recent numbers, however, have shown that not much has changed — its monthly 320 million visitors in Q4 2015 are the same as the previous quarter. The pressure is on to find a formula that works, and Dorsey is betting that tweaking existing features and adding an algorithmic timeline might help sustain and build the user base. Continue reading Twitter Hopes to Attract Users with Improved Timeline Feature

Weibo Tests Going Beyond 140 Characters, Twitter to Follow

Weibo, China’s version of Twitter, is contemplating raising its character limit to 2,000, just weeks after Twitter announced similar plans. Weibo, owned by Chinese Internet company Sina Corp., will begin testing its lengthened character limit with so-called VIP users, beginning January 28, offering the feature to its 200 million users a month later. According to Weibo, about 10 percent of original posts exceed 120 characters. Twitter, meanwhile, has said it is contemplating raising its character limit to 10,000 characters. Continue reading Weibo Tests Going Beyond 140 Characters, Twitter to Follow

Periscope Now Broadcasts Live Video Directly Within Twitter

Twitter now allows some mobile users to watch live video feeds on its sister app Periscope within the Twitter timeline. Previously, Twitter users linked to Periscope broadcasts via the discrete app. Acquired by Twitter in 2015, Periscope has taken off among users who use it to broadcast their whereabouts from smartphones. Users have posted an estimated 100 million live feeds on Periscope in the 10 months since its purchase. By linking the two apps, Twitter will introduce Periscope to new users and become home to more content. Continue reading Periscope Now Broadcasts Live Video Directly Within Twitter

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