Twitter Teams with IAS, DoubleVerify to Ensure Brand Safety

In an effort to reassure advertisers that their messaging won’t wind up in a “hellscape,” Twitter has teamed with ad tech firms DoubleVerify and Integral Ad Science (IAS) on a third-party brand safety and suitability initiative. The program, which allows companies to analyze surrounding content and make filtering choices, will initially roll out in the U.S. The move comes in the wake of reports of advertiser unrest at Twitter since Elon Musk took control, though at least one outlet reports that more companies than ever (though smaller ones) are alighting at the blue bird’s nest, “sensing a pricing opportunity.” Continue reading Twitter Teams with IAS, DoubleVerify to Ensure Brand Safety

Twitter Users Vote in Favor of Musk Stepping Down as CEO

Facing backlash against his executive leadership, Twitter’s new owner and CEO, billionaire Elon Musk, conducted an informal 12-hour poll over the weekend asking users of the popular social media platform whether he should keep his new position. “Should I step down as head of Twitter?” the controversial executive asked. “I will abide by the results of this poll.” After more than 17.5 million responses, the results indicate that a majority of users believe Musk should step down from his post (57.5 percent voted in the affirmative). As of press time, it remains unclear what action Musk may take in light of the poll results. Continue reading Twitter Users Vote in Favor of Musk Stepping Down as CEO

Tweets Go Multimedia, Edit Button Rolls Out for Twitter Blue

As it continues trying to close its $44 billion sale to Elon Musk, popular social networking service Twitter is taking steps to update its image, introducing multimedia posts for Android and iOS users, who can now augment text with photos, GIFs and videos in a single tweet. Previously, each tweet only accommodated one type of media, though multiple attachments of a single format were permitted. Simultaneously, the company has begun rolling out the “edit” button to U.S. subscribers using the premium Twitter Blue platform, which price increases from $2.99 to $4.99 this month. Continue reading Tweets Go Multimedia, Edit Button Rolls Out for Twitter Blue

Twitter Emulating TikTok with Its New Scrolling Video Viewer

Twitter is the latest social media company to emulate TikTok by introducing an infinite video scroll. Tapping a video will expand it to full screen, which Twitter is calling its “immersive media viewer.” Once opened, users can then scroll up to start browsing. Tapping the back arrow exits the viewer and takes you back to the original tweet. And Twitter is making it easier to find “some of the most popular videos on Twitter” by adding a video carousel in the Explore tab “alongside Tweets and Trends.” The updates are rolling out beginning now, starting on iOS in English-speaking countries. Continue reading Twitter Emulating TikTok with Its New Scrolling Video Viewer

‘Edit Tweet’ Becoming Available for Twitter Blue Subscribers

Popular social networking service Twitter is adding an edit button for published tweets, the platform’s most-requested feature to date. Users will have to pay for it, at least initially. Edit Tweet, which is being tested internally, will expand to a public test in the coming weeks, rolling out to a select subset of Twitter Blue subscribers who will have 30 minutes from publication to Edit Tweet, doing things like fixing typos and adding missing tags. Tweets that have been edited will carry a label that even those not participating in the test will see. Continue reading ‘Edit Tweet’ Becoming Available for Twitter Blue Subscribers

Twitter Circle Goes Wide with Tweets for 150 of Your Friends

Twitter is rolling out Twitter Circle globally on iOS, Android and on Twitter.com. The feature, which emulates Instagram’s Close Friends, lets people tweet to a select circle of up to 150 connections. “With Twitter Circle, people now have the flexibility to choose who can see and engage with their content on a tweet-by-tweet basis,” the company said, couching it as a way to “have more intimate conversations and build closer connections with select followers.” Before posting on Twitter, users will now see an option to share tweets with either their circle or full followers list. Continue reading Twitter Circle Goes Wide with Tweets for 150 of Your Friends

Elon Musk Notifies Twitter of Plan to Cancel Acquisition Deal

Elon Musk is attempting to terminate his $44 billion deal to acquire social giant Twitter. Musk’s attorneys claimed in a regulatory filing that Twitter was in “material breach of multiple provisions” of the purchase agreement and “appears to have made false and misleading representations.” According to Twitter board chairman Bret Taylor, “The Twitter board is committed to closing the transaction on the price and terms agreed upon with Mr. Musk and plans to pursue legal action to enforce the merger agreement.” The deal includes a $1 billion “breakup fee” and the company can hold the billionaire to his original agreement by taking him to court. Continue reading Elon Musk Notifies Twitter of Plan to Cancel Acquisition Deal

Twitter Experiments with Blogging in Long-Form ‘Notes’ Test

Twitter is reportedly poised to launch a tool that enables publication of long-form content on the platform. Currently said to be in test mode, the new Twitter Notes will let users create content through a combination of rich formatting and uploaded media. Once published, the Twitter Notes can be shared. Twitter rolled out threads in 2017 as a way to accommodate longer commentary, and users today frequently create numbered threads to connect a string of related tweets (also known as “tweetstorms”). The move may be the result of increased focus on monetization following Elon Musk’s purchase offer. Continue reading Twitter Experiments with Blogging in Long-Form ‘Notes’ Test

Stock Volatility at Twitter and Tesla Roil Musk’s Buyout Plans

Twitter’s tumbling stock price has spectators second-guessing Elon Musk’s motives in demanding more information for the acquisition deal to proceed. The billionaire’s “best and final” offer of $54.20 per share is now looking like a rich deal for Twitter, which has been hovering at about $38 per share. The Twitter board is understandably intent on keeping the $44 billion offer and $1 billion breakup fee in place, even as Musk tweeted ““this deal cannot move forward” until he sees proof of the company’s claim that spam and bots account for less than 5 percent of users. Continue reading Stock Volatility at Twitter and Tesla Roil Musk’s Buyout Plans

Twitter Accepts Musk’s $44 Billion Offer to Acquire Company

Twitter’s board has accepted billionaire Elon Musk’s offer to purchase the social media company for $44 billion, a financial value that reflects his April 14th offer of $54.20 per share. “Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” said Musk, the CEO of Tesla Motors and SpaceX, who earlier revealed a desire to make Twitter a private company. “I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans.” Continue reading Twitter Accepts Musk’s $44 Billion Offer to Acquire Company

Twitter Board Attempts to Block Musk as Equity Firms Circle

Twitter is fending-off Elon Musk’s takeover intentions with a poison-pill strategy that will make it much more costly for him to buy the company once his holdings exceed 15 percent. Although the Twitter board has yet to formally respond to Musk’s $43 billion offer of $54.20 per share, it is expected to reject it based on the defensive posture  adopted Friday. The poison-pill plan would be in effect for nearly a year, giving Twitter time to find another buyer. While Musk has not detailed how he would fund his offer, word surfaced Monday that Apollo Global Management is evaluating participation. Continue reading Twitter Board Attempts to Block Musk as Equity Firms Circle

Elon Musk Makes ‘Best and Final’ $43B Offer to Buy Twitter

Less than two weeks after announcing he had built up a 9.2 percent stake in Twitter (and more recently turning down an offer to join its board of directors), billionaire CEO of SpaceX and Tesla Motors Elon Musk has made a cash offer of $54.20 a share to purchase the popular social networking service, valuing the company at about $43 billion. “Twitter needs to be transformed as a private company,” Musk wrote in a letter to Twitter chairman Bret Taylor disclosed in an SEC filing. “My offer is my best and final offer and if it is not accepted, I would need to reconsider my position as a shareholder. Twitter has extraordinary potential. I will unlock it.” Continue reading Elon Musk Makes ‘Best and Final’ $43B Offer to Buy Twitter

Twitter Will Begin Testing a Controversial Edit Button Feature

Subscribers to the premium Twitter Blue will soon be able to test an edit feature, according to Twitter, which says a tweet edit button has for years been its most-requested UI update. Speculation that the feature would be added has run rampant since Elon Musk, a vocal proponent, announced his significant investment in the company. Following news that Musk will join its board, Twitter revealed that it has been working on such a feature since last year and testing will begin in the coming months. However, the feature is somewhat controversial. Continue reading Twitter Will Begin Testing a Controversial Edit Button Feature

Tesla CEO Elon Musk Becomes Biggest Twitter Shareholder

Twitter enthusiast Elon Musk revealed he is also a Twitter investor, surprising Wall Street as well as the communications industry with news that he now owns 9 percent of the company’s stock, making him its largest shareholder. As of March 14, his stake stood at 73.5 million shares, valued at $2.9 billion. The revelation sent Twitter stock up 27 percent on Monday, the company’s largest one-day gain on record. The Tesla chief has more than 80 million Twitter followers. The disclosure indicates Musk owns more Twitter shares than the Vanguard Group and company co-founder Jack Dorsey. Continue reading Tesla CEO Elon Musk Becomes Biggest Twitter Shareholder

Twitter Revenue Tops $5 Billion in 2021, Up 22 Percent in Q4

Twitter net income dropped 20 percent in Q4, but the company posted revenue gains for both the quarter and the year, up 22 percent to $1.57 billion for the three months ending December 31, and 37 percent for the year, which closed at just over $5 billion. Net income was $182 million in Q4, versus $222 million in 2020, due to increased costs in areas such as hiring and marketing. Twitter announced a $4 billion stock buyback and said it would maintain its aggressive Q4 2023 goal of 315 million monetizable Daily Active Users (mDAUs). Continue reading Twitter Revenue Tops $5 Billion in 2021, Up 22 Percent in Q4