Rentrak and ListenFirst Want to Measure TV Show Stickiness

Research firms Rentrak and ListenFirst Media are collaborating on a new data set designed to help advertisers identify TV shows that generate consistent viewing and high social engagement. While these programs may not always have the highest ratings, they may have some of the most impassioned fans and may be a better target for advertisers. The research combines Rentrak’s viewership data from set-top boxes with ListenFirst’s data collected from blogs, social media platforms and other sources. The companies presented the research at an Advertising Research Foundation event in New York. Continue reading Rentrak and ListenFirst Want to Measure TV Show Stickiness

Amazon Streams U.S. Premiere of British Comedy on Facebook

British comedy “Catastrophe” made its streaming debut in the U.S. this week exclusively on Amazon’s Facebook page. The move is a new approach to promoting Netflix competitor Amazon Prime Instant Video. Two days after Monday night’s premiere, the show will be made available for streaming only to Amazon Instant Video subscribers (the entire season will be available Friday). This is not the first time social media has been leveraged this way. Hulu has been posting select videos on Facebook, while studios have been offering movie rentals and purchases via social platforms. Continue reading Amazon Streams U.S. Premiere of British Comedy on Facebook

Sony Announces New Markets for Cloud-Based Vue TV Service

After this week’s launch in Los Angeles and San Francisco, Sony’s cloud-based TV service PlayStation Vue is now available in four of the five largest U.S. cities (Vue is also offered in Chicago, New York and Philadelphia). The service starts at $49.99 per month, and features more than 50 channels of live TV from three major networks and a collection of popular cable channels. Addressed during the company’s E3 press conference, Vue is part of a larger effort to make the company’s PlayStation console a multi-purpose entertainment hub. Continue reading Sony Announces New Markets for Cloud-Based Vue TV Service

TBO: Alibaba Announces Plans for Subscription Video Service

Liu Chunning, president of Alibaba’s Digital Entertainment arm, announced that the Chinese e-commerce giant is planning to launch a new subscription video service in two months called Tmall Box Office (TBO). “We aim to become [the equivalent of] HBO and Netflix in the U.S.,” he said during the Shanghai International Film Festival. The service will stream local movies and TV shows, imported content and original programming produced by Alibaba. The service will be available on Alibaba’s smart TVs and OTT box. Continue reading TBO: Alibaba Announces Plans for Subscription Video Service

Apple Building a Faster Network and Upgrading Data Centers

In an effort to better compete with major players such as Amazon, Google and Microsoft in cloud services, insiders indicate that Apple is developing a high-speed network and changing the way it builds data centers. While Apple has turned to network providers and tech suppliers in the past to support iTunes, iCloud, Siri and more, the company just announced a new streaming music service and is expected to launch an online TV service. Apple’s new initiatives will require faster, more efficient infrastructure to meet the increased demands for content delivery. Continue reading Apple Building a Faster Network and Upgrading Data Centers

TiVo Online Allows Users to Stream DVR Recordings, Live TV

TiVo has confirmed that its new TiVo Online service will allow subscribers to stream DVR recordings in addition to live television programming via a Web browser interface. The site includes recommendations, an online guide, a search feature, and the ability to manage upcoming recordings and track favorites (including content available via streaming services such as Netflix and Hulu). The DVR maker is looking to address the evolving needs of viewers expecting to access TV on any screen by providing a tool that performs more like a modern streaming service. Continue reading TiVo Online Allows Users to Stream DVR Recordings, Live TV

Study: More Streaming of Long-Form Video on Mobile Screens

The Interactive Advertising Bureau conducted a survey across 24 countries regarding smartphone video viewing. According to “Mobile Video Usage: A Global Perspective,” mobile screens are increasingly being used to stream longer-form video. Findings indicate that 36 percent of consumers watch videos daily that are 5 minutes or longer. Full movies and TV shows are also viewed on mobile screens, especially in China. Respondents (including 50 percent in the U.S.) indicate that their video viewing on smartphones has increased year-over-year. Continue reading Study: More Streaming of Long-Form Video on Mobile Screens

Streaming Services Luring Viewers from Ad-Based Television

PwC recently released its annual five-year forecast for entertainment and media, dropping the growth rate for ad spending on TV. Last year’s report projected a 5.5 percent annual increase in ad spending over the next five years. PwC has revised that figure to 4 percent through 2019, as original programming from streaming services such as Netflix and Amazon continues to compete with traditional television content. In the U.S., the number is even lower; ad spending on TV has been growing 3 percent annually on average. Continue reading Streaming Services Luring Viewers from Ad-Based Television

Apple Considering Change to iTunes Charge for App Partners

Apple charges app publishers 30 percent of subscription amounts initiated through apps, the same percentage it collects for in-app revenue. Some companies have been working around the charge by not enabling subscriptions through their mobile iOS app or charging consumers more. However, the company is reportedly considering a change to the agreement, but only for subscriptions that are delivered via Apple devices rather than the App Store. Such a revision suggests that only services offered through Apple TV would likely be exempt from the 30 percent fee. Continue reading Apple Considering Change to iTunes Charge for App Partners

Ericsson: 70 Percent of World Will Have Smartphones by 2020

There are currently 2.6 billion smartphone subscriptions worldwide, and while developing markets have been leveling off, less mature markets are starting to experience significant growth. According to the latest annual Mobility Report from Ericsson, we should expect to see 6.1 billion smartphones in circulation by 2020, at which point phones will exceed the number of active fixed line subscriptions globally. Ericsson projects that the total number of mobile subscriptions will reach 9.2 billion in five years, as less developed markets continue their expansion. Continue reading Ericsson: 70 Percent of World Will Have Smartphones by 2020

Showtime to Debut its Internet Streaming Service This Summer

Showtime is joining HBO in introducing its own Internet streaming service that will offer unlimited on-demand access to original series, movies and sports programming without requiring a traditional TV subscription. In addition, it will include a live feed of Showtime’s broadcasts for both coasts. The cable network announced yesterday that it plans to debut the standalone service in July to coincide with the season premieres of “Masters of Sex” and “Ray Donovan.” The service will initially be available on Apple devices for $11 per month. Continue reading Showtime to Debut its Internet Streaming Service This Summer

Study: Declining Customer Satisfaction with TV, Internet Service

Customer satisfaction with cable TV, Internet and phone service providers has fallen to a seven-year low, according to a study from the American Customer Satisfaction Index. When surveyed about satisfaction involving 43 industries, consumer response placed television and Internet companies tied for last place. Recent merger talks have placed TV and Internet providers under particular scrutiny, while disappointing customer service and rising prices have taken on a different dynamic in an era of streaming options such as Netflix, Amazon and Hulu. Continue reading Study: Declining Customer Satisfaction with TV, Internet Service

Android TV Blends Online Video and Broadcast Programming

At last week’s Google I/O developer conference in San Francisco, Google announced a new initiative to mix online video services with popular television content. Via Android TV Channels, Internet video app publishers have the ability to add linear channels of programming to Google’s Android TV platform on the same program grid used for broadcast TV networks. According to Google, the initial launch partners include AOL, Bloomberg, the Huffington Post, Pluto, TED, Vevo, the Weather Network, and European live streamer Zattoo. Continue reading Android TV Blends Online Video and Broadcast Programming

Microsoft Scheduled to Release its Windows 10 OS on July 29

Microsoft announced yesterday that Windows 10 would launch in 190 countries by the end of July. The upgrade will be free for PC and tablet users running Windows 7 and Windows 8.1, while the $119 Home version and $199 Pro version will be available for all others. (The company has yet to announce when Windows 10 will be available for phones.) New features include the personal assistant Cortana, the new Microsoft Edge browser, integration with Microsoft’s Xbox platform, and the return of the iconic Start Menu. Continue reading Microsoft Scheduled to Release its Windows 10 OS on July 29

Netflix Continues to Dominate Internet Traffic in North America

According to a new report by broadband networking company Sandvine, Netflix continues to dominate North American Internet traffic. The streaming service currently accounts for 36.5 percent of downstream fixed network traffic during peak evening hours. YouTube also accounts for a significant share with 15.56 percent of peak downstream traffic. The report notes traffic growth for HBO and Amazon Instant Video, while BitTorrent file-sharing traffic is declining, accounting for 6.3 percent of total traffic in North America. Continue reading Netflix Continues to Dominate Internet Traffic in North America

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