Hisense’s ULED XD TV Aims to Compete With OLED Tech

Chinese TV manufacturer Hisense just unveiled its ULED XD television, with plans to offer high-end technology at a lower-than-typical price. According to the company’s director of product management Chris Porter, the company puts 5 percent of profits every year into R&D, which has allowed it to develop the set’s proprietary technology — some of which has never been released in the U.S. market. At CES 2019, Hisense showed off the ULED XD, which is essentially comprised of two connected 4K LCD panels, and a proprietary chipset that reportedly offers exceptional deep blacks. Continue reading Hisense’s ULED XD TV Aims to Compete With OLED Tech

Preparing for Targeted Ads and Better Metrics With Smart TVs

The advent of smart TVs connected to the Internet has opened up new ways to gather data about the viewing of TV shows and ads. Three companies — Sorenson Media, Alphonso and Verance — are getting ready to leverage new technologies. The first, which is known for its video compression and coding technology, has a way to detect and analyze what’s on a smart TV screen and play the ad best targeted for a specific household. The company has created deals with smart TV manufacturers to have access to the data necessary to do so. Continue reading Preparing for Targeted Ads and Better Metrics With Smart TVs

Samsung’s QLED TV Line Claims 100 Percent DCI-P3 Color

Samsung unveiled a new line of TVs at CES, dubbed QLED, which replaces its two-year old SUHD premium line-up. QLED offers better viewing angles, HDR, and 100 percent of the DCI-P3 color space as well as improved black levels. The Samsung Q7, Q8 and Q9 QLED models can be mounted flush with the wall, using the company’s proprietary mounting system. Two tabletop stands, made of stainless steel and aluminum, include an easel-style floor stand. A new fiber-optic system makes the connecting cable almost invisible. Continue reading Samsung’s QLED TV Line Claims 100 Percent DCI-P3 Color

Google and Vizio Partner for First Chromecast-Powered TV Set

According to multiple unnamed sources, Google and TV manufacturer Vizio are partnering on new TV sets with built-in Chromecast-like functionality. The new sets are reported to allow consumers to initiate streaming of online services like Netflix and Hulu from mobile devices. This move is a sharp contrast to Google’s previous model, which drew a line between Chromecast and its Android TV, a smart TV platform launched in 2014 that runs apps on the TV set with navigation via a remote control. Continue reading Google and Vizio Partner for First Chromecast-Powered TV Set

Boon for 4K: HEVC Advance Lowers Video Licensing Rates

The prospects of 4K video have brightened. That’s because the HEVC Advance group that licenses the H.265/HEVC video format enabling 4K’s higher data rate to traverse through existing pipes just adjusted its royalty rates. Up until now, the group wanted steep rates, even from free outlets, and without a cap. With the new, revamped licensing scheme, HEVC Advance not only cuts rates in half but sets a yearly cap between $2.5 million to $40 million per year, depending on the service or device type. Continue reading Boon for 4K: HEVC Advance Lowers Video Licensing Rates

SMPTE 2015: Examining HDR Tech Challenges and Solutions

High dynamic range is lauded for its more vivid colors and life-like imagery. Initially introduced by TV set manufacturers, an increasing number of gear manufacturers have introduced HDR capabilities and SMPTE just released standard specifications. But implementing HDR into production, post production and distribution can also create problems that degrade the image, with artifacts and banding. Several experts talked about the challenges in implementing HDR, and the potential solutions to them. Continue reading SMPTE 2015: Examining HDR Tech Challenges and Solutions

SMPTE 2015: Experts Greenlight IP Technology for Broadcast

Television production facilities began incorporating IP, or Internet Protocol, technology several years ago, and an increasing number of broadcast equipment manufacturers are supporting the video/audio signal transport format. But is IP networking mature and robust enough for broadcasters to consider replacing their now-standard SDI networks with “all IP” versions? Broadcasters and broadcast equipment manufacturers have been busy trying to answer that question, and some of their results were presented at SMPTE 2015. Continue reading SMPTE 2015: Experts Greenlight IP Technology for Broadcast