Spotify Opens Podcast Subscription Service to U.S. Creators

Swedish audio streaming service Spotify is now allowing all U.S.-based podcasters to use Anchor, its podcast creation and distribution platform, to sell subscriptions for exclusive episodes available via a private RSS feed and within the Spotify app. The company is increasing its pricing options and enabling podcasters to download email addresses of paying subscribers who opt in. Spotify will not take a revenue cut until 2023, when it will begin to take 5 percent. It still does not offer a “subscribe” button, meaning listeners have to go to an external website to sign up. Continue reading Spotify Opens Podcast Subscription Service to U.S. Creators

YouTube to Launch Restricted Version for Tweens and Teens

Google’s YouTube is rolling out a version of its video service that will allow parents to supervise the viewing of tweens and teens that have outgrown YouTube Kids but aren’t quite ready for the unrestricted video platform. Currently, children under the age of 13 in the U.S. are legally barred from regular YouTube. The new option lets parents set up a managed account for children and teens that will prevent them from uploading videos or commenting. Parents will also have different content filters to restrict video viewing. Continue reading YouTube to Launch Restricted Version for Tweens and Teens

Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Pinterest is debuting two features intended for lifestyle influencers: Story Pins, which is similar to the increasingly popular stories feature available on Snapchat, Instagram and other platforms; and “creator profiles,” which allow influencers to show off their work. For Story Pins, which is already available to a select group of influencers, the creator can post photos and vertical videos with overlaid text and voice-over narration but doesn’t need to link to an outside website. Story Pins are not ephemeral, and followers can comment and react to them. Creator Profiles highlight projects via Story Pins. Continue reading Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Facebook Rolls Out New Messenger Feature, Watch Together

Facebook launched Watch Together, a feature for Messenger and videoconferencing platform Messenger Rooms, to allow users to watch videos in real time with family and friends on Apple and Android mobile devices. Users choose videos to view through Facebook’s video hub, Facebook Watch. The push to promote yet more video comes at a time when, due largely to COVID-19, more people than ever are at home watching content. Facebook Messenger allows up to eight people on a video call, and Messenger Rooms tops out at 50 people. Continue reading Facebook Rolls Out New Messenger Feature, Watch Together

Piper Jaffray Research: Teens Prefer YouTube Over Netflix

According to a fall 2019 survey by Piper Jaffray, Google-owned YouTube is now a more popular video platform than Netflix for teen consumers. The research found that 37 percent of today’s teens stream video on YouTube, followed closely at 35 percent by longtime leader Netflix. Piper Jaffray credits YouTube’s diversified content library, including a wide array of areas favored by younger audiences, such as music videos, how-to tutorials, social influencer content, and video game play-throughs. Continue reading Piper Jaffray Research: Teens Prefer YouTube Over Netflix

YouTube Creators Increasing Revenue With Longer Videos

Videos trending on YouTube are getting longer. Whereas many videos used to run seven or eight minutes, the most recent popular videos are as long as 60 minutes. Felix “PewDiePie” Kjellberg’s recent video is 30 minutes, for example, and Shane Dawson’s latest documentary is 60+ minutes. The driving force behind the trend is creators’ efforts to make more money via advertising. Ads run at the beginning of videos that are less than 10 minutes long, while YouTube allows the insertion of ads in the middle of videos that run longer than that. Continue reading YouTube Creators Increasing Revenue With Longer Videos

YouTube Chief Executive Rails Against EU Copyright Proposal

The European Union has proposed, in a copyright directive, that platforms, not users, be responsible for copyright infringement. For the second time, YouTube chief executive Susan Wojcicki strongly stated in her blog that her company does not have the technical or financial wherewithal to comply with this portion of the copyright directive, known as Article 13. Wojcicki, the only tech chief thus far to voice opposition, noted that more than 400 hours of video are uploaded to YouTube every minute. Continue reading YouTube Chief Executive Rails Against EU Copyright Proposal

Mavic Pro Review: DJI’s New Drone Is Compact and Capable

DJI’s Mavic Pro drone is now being reviewed and sold to consumers, and it’s coming up roses. Already sold out or back-ordered in many places, the drone features numerous advanced features in a highly portable package, with a range of 4 miles and a top speed of 40 mph. The Mavic Pro has taken a page from the technology book of the larger Phantom 4, using an array of cameras to see obstacles in 3D and make quick decisions to avoid them. The small controller can hook onto a smartphone, which becomes its main screen. Continue reading Mavic Pro Review: DJI’s New Drone Is Compact and Capable

Sony to Build Community of 4K Creators with YouTube Channel

Sony Professional Solutions America launched a YouTube channel dedicated to its own 4K camera, the F55, and 4K productions using it. The “Sony 4K” channel — which currently has 177 followers — was introduced by its two creators: channel manager Brett Erlich and director of Sony’s Digital Motion Picture Center Dan Perry. The channel will feature 4K content in three categories: a curated playlist of 4K productions shot with the F55, “tips and tricks” from the filmmakers using the camera, and how-to videos. Continue reading Sony to Build Community of 4K Creators with YouTube Channel

Products Teens Love: Facebook and Twitter Should Take Note

According to the latest rankings from Product Hunt, an app that tracks what digital products are trending, teenagers are migrating from traditional social media outlets and spending more time with apps that help with productivity. Rather than spending most of their time on Twitter and Facebook (and its recently acquired WhatsApp messaging app), teens are turning to apps that involve photo sharing, streaming music, and productivity services related to areas such as to-do lists, online classes and résumé tutorials. Continue reading Products Teens Love: Facebook and Twitter Should Take Note