Cable networks tend to schedule advertising with a “more is more” approach. But the added revenue comes at a cost to marketers and viewers. Marketers worry that the resulting “ad clutter” obscures their message. Meanwhile, the proliferation of commercial-free, OTT content has shortened the average viewer’s commercial tolerance, especially among the ever-valuable millennial demographic. In a move that truTV sees as a way for advertisers to “rise above the noise,” the cable and satellite channel is planning to cut down ad time and increase each slot’s value. Continue reading TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

Video games are coming to primetime TV next year, as Turner Broadcasting System partners with talent agency WME/IMG to create a league for players and fans. The currently unnamed league will broadcast gaming competitions live on Friday nights, with the hope it will draw in young male viewers on a night that is traditionally difficult to program. This first year, the league, which will broadcast 20 weeks a year, will focus competition in the game “Counter-Strike: Global Offensive,” published by Valve Corp. Continue reading TBS and WME/IMG Plan to Bring Video Games to Primetime