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Fullscreen Launches Creator Platform for YouTube Producers

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July 11, 2013

Digital media firm Fullscreen — which hosts more than 15,000 YouTube channels with 200 million subscribers and 2.5 billion monthly views — has launched a suite of apps designed to help content creators monetize videos through search engine optimization and partnership facilitation. The new Fullscreen Creator Platform also includes analytics tools for insight into audience behavior. In addition, Fullscreen has announced a free iOS app for tracking video performance from phones (Android coming soon). Continue reading Fullscreen Launches Creator Platform for YouTube Producers

Shift in Consumer Demand: Should Studios Emulate Pirates?

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July 8, 2013

Hollywood studios are reexamining traditional distribution models in an era of piracy enabled by digital technologies. Today’s media savvy consumers have evolving expectations regarding how they discover and share music, video content and games, thanks in part to new cloud-based technologies, streaming media services and sophisticated social tools. Some media companies are even considering the idea that models popular with pirates are worth imitating. Continue reading Shift in Consumer Demand: Should Studios Emulate Pirates?

E3 2013: Gamers Spending Less Time with TV and Movies

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June 12, 2013

According to an annual study by the Entertainment Software Association, video games are beginning to have a larger impact on other media. The study found that active gamers are more inclined to give up time spent with television and movies while pursuing interactive entertainment. However, the ESA also notes that 42 percent of the console owners they surveyed indicate that their game systems are used to watch movies and play games. Continue reading E3 2013: Gamers Spending Less Time with TV and Movies

Market Forecast: Mobile Devices to Outnumber People by 2017

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June 12, 2013

According to CCS Insight’s new market forecast, more than 6.6 billion mobile phones will be in use worldwide by the end of 2017, and two-thirds of them are expected to be smartphones. Teamed with the growing adoption of tablets, by 2017 mobile devices are projected to outnumber people on the planet for the first time. Additionally, CCS predicts sales of 4G devices to grow tenfold between 2012 and 2017, to 650 million units. Continue reading Market Forecast: Mobile Devices to Outnumber People by 2017

D11 Conference: Mary Meeker Presents Internet Trends Report

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May 30, 2013

It’s that time of year again. Internet analyst Mary Meeker, general partner at venture capital firm Kleiner Perkins Caufield & Byers, presented her annual Internet Trends report in California yesterday. Speaking at the D: All Things Digital conference in Rancho Palos Verdes, Meeker noted there are now 2.4 billion worldwide Internet users. Mobile usage is rapidly expanding, while the Internet is becoming more social and content rich. In the future we should anticipate wearable computing devices, connected cars, drones and other new platforms. Continue reading D11 Conference: Mary Meeker Presents Internet Trends Report

Google Trends Adds Charts Feature for Tracking Searches

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May 23, 2013

Google has announced a new data tracking service for Google Trends that offers information and related charts regarding the most-searched people, locations and assorted topics across more than 40 categories. The Top Charts feature provides those interested with details based on rankings by search interest for topics from movies to cities to sports teams to tourist attractions. The service is updated monthly and goes back to 2004. Continue reading Google Trends Adds Charts Feature for Tracking Searches

Digital Future Report: Mobile Will Lead the Charge in 2013

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February 20, 2013

Technology predictions for 2013 are in and it’s all about mobile this year. According to comScore, the movement toward mobile is taking place everywhere from shopping to media to search — all of which combined could lead to a difficult economic transition for some companies as they struggle to stay ahead of rapidly changing consumer behavior. Continue reading Digital Future Report: Mobile Will Lead the Charge in 2013

Nielsen Study Says Mobile Users Make Better Moviegoers

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February 18, 2013

According to Nielsen NRG’s 2012 American Moviegoing report, owners of wireless mobile devices go to movie theaters at a higher rate than the average cinema fan. The report also suggests that smartphone and tablet users spend more money on entertainment in general. Interestingly, about 30 percent of moviegoers explained that comments on social media sites had affected their choice of films to attend. Continue reading Nielsen Study Says Mobile Users Make Better Moviegoers

Pew Research Breaks Down Usage Statistics for Facebook

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February 7, 2013

About two-thirds (67 percent) of American adults currently use Facebook according to the Pew Research Center’s Internet & American Life Project. The research also indicates that 61 percent of current Facebook users have voluntarily taken a break of at least several weeks from the social network in the past, and 20 percent of the non-Facebook using adult population (or about 5 percent of the total adult population) once used Facebook and now do not. Continue reading Pew Research Breaks Down Usage Statistics for Facebook

Report Predicts the Cloud as Top Consumer Trend for 2013

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December 17, 2012

Cloud computing (and cloud reliance reshaping device needs) will be the major trend in consumer electronics for 2013, according to a new report from Ericsson ConsumerLab. “The electronics firm’s ‘Ten Hot Consumer Trends 2013‘ report suggests that not only is cloud computing becoming increasingly important in our daily lives, but young people’s use of the Internet will drive new businesses and products in the coming year,” reports CNET. Continue reading Report Predicts the Cloud as Top Consumer Trend for 2013

Facebook Stats: Average User Age on the Rise and Females Take the Lead

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November 22, 2011
  • A 2011 study conducted by the Pew Internet and American Life Project discovered some interesting statistics regarding current Facebook users.
  • The average age of the Facebook user rose to 38 in 2010 from 33 in 2008.
  • On an average day, 20 percent of users commented on another’s picture, 22 percent commented on another’s status, 15 percent updated their own status, 10 percent sent a private message and 26 percent selected “like” for another’s content.
  • The average user has 229 friends: 22 percent from high school, 9 percent from college, 10 percent from work, 8 percent are immediate family, and 7 percent are people they’ve never met (see infographic for further breakdown).
  • Daily engagement on Facebook by social networking users accounted for 52 percent compared to Twitter’s 36 percent, Myspace’s 7 percent and LinkedIn’s 6 percent. Another noteworthy figure: “Social media users are ‘disproportionately female,’ notes Pew, with women making up 56 percent of social networking sites, 52 percent of email users, and 55 percent of instant message users,” reports Huffington Post.
  • The complete 85-page Pew report is available online.

CEA Chief Describes New Era of Sharing Enabled by the Web

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November 14, 2011
  • Gary Shapiro, president and CEO of the Consumer Electronics Association, provides a compelling commentary on America’s ownership culture and the trends that are steering it toward a new shared ownership strategy.
  • “First, America’s declining wealth requires we cut costs where possible,” Shapiro writes in Forbes. The recent credit crunch has impacted purchasing and many young people are more likely to share housing with family or friends than in previous years.
  • “Second, our declining wealth means we need to find creative ways to get the same item or service for less,” he adds, citing examples such as vehicle sharing through ZipCar, emerging bicycle sharing programs, and educational videos shared online.
  • “Third, the Internet allows those with similar needs to connect quickly, easily and efficiently. More, mobile devices, such as smart phones, tablets and the plethora of apps, allow us to share information with each other and with retailers — increasing efficiency and putting together buyers and sellers.”
  • Shapiro explains that the Internet is a powerful tool that helps facilitate sharing and provide access at a lower cost. “After all, sharing is a far more efficient method of resource distribution than owning, and perhaps we will all have ‘more’ in the end.”

Panel Notes from FoE 5: Spreadable Media in a Networked Society

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November 11, 2011

Here are some key remarks from a panel at this week’s Futures of Entertainment conference at MIT.

Panel: “Spreadable Media: Creating Value and Meaning in a Networked Society”

  • Letting unauthorized content circulate and studying how it’s used and consumed is a great opportunity that no one seems to be taking advantage of.
  • Kickstarter crowdsources funding. The key is that the audience buys into the idea of a film financially. But crowdsourcing doesn’t have to stop there; it could lead to crowdsourcing of casting, SFX, etc… increasing the attachment the public has with a project.
  • A shift from the term viral to spreadable. Viral gives the content a feel of “special,” “hard to do” or “a one-off,” but spreadable allows people to think of producing content that people will want to share and consume.
  • If you start to “pay” the fan for their “free labor” of connecting with your brand, the relationship shifts and is no longer a legitimate serendipitous fan connection.
  • The impression model (number of views) is no longer valid. There is a growing trend to say, “But I can find a few people that are influencers.” However, picking a small group of people to communicate with can be shortsighted. Those small groups may be vocal, but may not know what the masses truly like or want.
  • Massive organizations are set up to hear, very slow to response. Massive organizations aren’t set up for listening. Listening is a very human response; you can’t take the humanity out of communication.
  • Companies need to start thinking about taking a much more service-based attitude. Take for example Dominos: “Our pizza was bad; what can we do to make it better?”
  • Companies are crisis-based, companies must be able to listen to audiences. Media producers have to listen to their audience before a crisis hits.
  • But we have to understand that too much media circulating outside of context can lead to dilution or can be used against the media creator.

Speakers:
Henry Jenkins (University of Southern California)
Sam Ford (Peppercom Strategic Communications)
Joshua Green (Undercurrent)

Mary Meeker Offers Updated Analysis During Web 2.0 Summit Presentation

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October 31, 2011
  • At the recent Web 2.0 Summit in San Francisco, Mary Meeker updated her Internet Trends analysis that she has presented for the past eight years. Meeker is a partner at Kleiner Perkins Caufield & Byers and was formerly managing director and research analyst at Morgan Stanley.
  • Meeker offered some compelling data this year (the ReadWriteWeb post features some great trend charts and statistics). Highlights include:
  • Globality — China’s Internet users add up to almost twice the number of U.S. users.
  • Mega-Trend — Empowering people worldwide with mobile devices.
  • 55 percent of Twitter traffic and 33 percent of Facebook traffic comes from mobile devices.
  • User Interface — Touch, sound and movement is the new UI.
  • 85 percent of world’s population now covered by commercial wireless signals.
  • Smartphones and tablets outshipped PCs (notebooks and desktops) in Q4 2010.
  • Mobile apps and advertising has been growing 153 percent/year over past four years.
  • Social networking time is surpassing portal times.

Future of the Innovation Economy: Anticipating the Great Tech War of 2012

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October 27, 2011
  • There was a time when Apple was a consumer electronics company, Google was a search engine, Amazon was an online retailer and Facebook a place to connect with friends. Now each of these companies is growing into the space of the others as they compete for new and expanding markets in mobile, social and cloud services.
  • Amazon’s upcoming Kindle Fire tablet will compete directly with Apple’s iPad. Google+ has taken on Facebook. Android and iOS are direct competitors. And Facebook has been considering its own mobile phone while it also looks to offer content, advertising and retail services.
  • Fast Company analyzes the “future of the innovation economy” in this regard, with a particular emphasis on the inevitable war and its major players.
  • “Amazon, Apple, Facebook, and Google will not last forever,” the article suggests. “But despite this oncoming war, in which attacking one another becomes standard operating practice, their inevitable slide into irrelevancy likely won’t be at the hands of one of their fellow rivals. As always, the real future of tech belongs to some smart-ass kid in a Palo Alto garage.”

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