Capturing Winter Olympic Footage From the Air Using Drones

You may have noticed that drones are being used this month at the Winter Olympics in Sochi to capture footage of ski and snowboarding events. While drones can cost upwards of $40,000, they are quieter and cheaper than using a manned helicopter. Also with drones, filmmakers can typically get much closer to the subject. While limitations currently exist due to regulations and concern of potential crashes, we should expect to see more use of unmanned aerial vehicles for sports photography in the future. Continue reading Capturing Winter Olympic Footage From the Air Using Drones

Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

When Apple released iOS 7 in June, the company incorporated a proximity-based service called iBeacon that is now being used in retail stores. Mobile retail app developer Shopkick recently announced a service called ShopBeacon that uses iBeacon technology to track customers when they enter and move around the store, and allows the business itself to interact with the customers as they shop. ShopBeacon’s first official trial partner is Macy’s. Continue reading Macy’s is First Major Retailer to Use Apple’s iBeacon Tech