Amazon Instant Video Offers Video Shorts to Rival YouTube

Amazon Instant Video offers more than 150,000 titles for purchase or rental, 40,000 movies and TV episodes for streaming, and now YouTube-like Video Shorts. The new category includes music videos, movie and game trailers, live performances, beauty tutorials, how-to videos and more. The short-form video category also adds YouTube to Amazon’s list of competitors, which already includes Netflix and iTunes. Currently, the service includes hundreds of thousands of videos.
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Survey Finds the Twitter Buzz Around Movies Has Real Impact

Nielsen and Twitter teamed up to study how consumers decide to go see a movie, and they found that Twitter played a major role in that decision. About 87 percent of surveyed moviegoers said that Twitter influenced their choice of movie and 47 percent said that they saw a movie based on recommendations from family or friends on Twitter. The survey also found that in general, 62 percent of moviegoers use the Internet or mobile apps to look up films before their theatrical release. Continue reading Survey Finds the Twitter Buzz Around Movies Has Real Impact

Corporate Shift in Social Media Seeks Quality Over Quantity

Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

Facebook Unveils New Sidebar with Games, Video in iPad App

Facebook’s iPad app will no longer be merely a larger version of the iPhone app. The social network has launched a new sidebar in its iPad app for U.S. users. This new feature makes it easier for people to discover games, videos, and news articles based on their interests and their friends’ activity. The update includes a new “My Games” section that has notifications from the games that users already play and “Popular Games,” which suggests new iPad games that users may be interested in. Continue reading Facebook Unveils New Sidebar with Games, Video in iPad App

E3 2014: Microsoft Places Emphasis on Games at Xbox Event

At yesterday’s Xbox briefing, Microsoft took a different approach by focusing its entire E3 presentation on games. Traditionally, the event has included other media functionality of Xbox hardware, but this year Phil Spencer, the new head of Xbox, noted that changes to strategy were necessary for the Xbox One — changes initiated by user response to the (formerly) always-online, DRM-heavy console. The event included major titles, trailers of previously announced games and a slate of indie titles. Continue reading E3 2014: Microsoft Places Emphasis on Games at Xbox Event

Google Unveils New Google+ “Auto Awesome” Photo Features

During a recent live-streamed conference, Google announced new Google+ photo features, including Action, Eraser and an iMovie Trailers-like Auto Awesome Movie tool. The company announced that the Google+ Hangouts app for Android now offers location sharing, animated GIF support and SMS integration. There have also been changes to Google+ Hangouts On Air, including a new Control Room menu. There are currently 540 million monthly active Google+ users. Continue reading Google Unveils New Google+ “Auto Awesome” Photo Features

Newly Launched Yahoo Screen Serves as Mobile Hub for Video

Yahoo’s mobile team in New York City has a developed an app that turns traditional channel surfing into a more intuitive experience with a swipeable interface for browsing and discovery. The iOS app serves as a mobile home for original video content from Yahoo and its content partners, while a side bar allows navigation between other Yahoo apps such as Mail, Flickr and Fantasy Sports. Yahoo Screen already offers more than 1,000 hours of comedy programming, sports, news, movie trailers and more. Continue reading Newly Launched Yahoo Screen Serves as Mobile Hub for Video

Social TV: Viacom Releases Results of Multi-Country Study

Viacom announced the results of a new study last week that examines the relationship between television and related social media habits. The study surveyed 5,000 viewers, ages 13-49 (in the U.S., U.K. Brazil, Germany and Russia) who weekly use at least two or more social media platforms. “When Networks Network: TV Gets Social” uncovered three key areas that lead viewers to engage in TV-related social media: Functional, Communal and Playful. Continue reading Social TV: Viacom Releases Results of Multi-Country Study

Machinima App for Xbox Live: Reaching Beyond YouTube

Successful YouTube channel Machinima recently launched an app for Xbox Live. The move is notable for the video entertainment channel, which is already available on iOS and Android apps, since it marks the first significant expansion to a distribution network beyond YouTube. Additionally, it marks the first time that Microsoft has introduced an app in all 41 of its global Xbox Live markets simultaneously. Continue reading Machinima App for Xbox Live: Reaching Beyond YouTube

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