Facebook Messenger Debuts In-App Fandango Ticket Sales

In the U.S., Facebook Messenger now automatically launches Fandango information and ticketing, along with suggestions for GIF-sharing and so-called quick replies, within the app. The feature is based on M, Facebook’s AI-powered virtual assistant technology. The M assistants have thus far offered a variety of actions in Messenger, including sending stickers, launching Uber or Lyft, beginning a poll and sharing a location. Facebook Messenger users can change their settings in order to mute these suggestions. Continue reading Facebook Messenger Debuts In-App Fandango Ticket Sales

Pirates Flock to Google Drive, Other Cloud Storage Services

DMCA takedown requests reveal that pirates of television and movie content are turning to cloud storage services such as Dropbox, Google Drive and Kim Dotcom’s Mega since the demise of many public torrent sites. Last month, almost 5,000 takedown requests centered on activity on Google Drive, with each listing a few hundred links. Although some Google Drive links host full movies, others are empty except for an embedded YouTube video. Google reiterated that it takes copyright infringement seriously. Continue reading Pirates Flock to Google Drive, Other Cloud Storage Services

AMC Announces the Launch of its Ad-Free Streaming Service

AMC is introducing AMC Premiere, its new $5 per month streaming service that offers commercial-free versions of current programs, movies, trailers, bonus scenes, and the ability to stream shows at the same time they air on television. However, the cable network is not targeting cord cutters yet. “For now at least, you have to be a pay TV subscriber to use AMC Premiere — and specifically, a Comcast Xfinity TV customer,” reports TechCrunch. “That’s because launch of the new service is currently tied to a deal with Comcast, whose Xfinity TV customers will be able to stream the service via their set-top boxes as well as the Xfinity Stream website and mobile app.” Continue reading AMC Announces the Launch of its Ad-Free Streaming Service

VB Insight Study Says Video Is Key to App Store Optimization

VB Insight, VentureBeat’s research arm, published a report on “App store optimization — a practitioner’s guide to ASO,” revealing that video plays a significant role throughout the app marketing process. Author of the report, mobile analyst Peggy Anne Salz interviewed 35 ASO professionals, integrated data from a survey of over 500 ASO users, and examined techniques of successful app developers. The report details best practices for app marketing and looks at what’s coming down the pike for ASO. Continue reading VB Insight Study Says Video Is Key to App Store Optimization

IBM Uses AI to Create Trailer for 20th Century Fox’s ‘Morgan’

“Morgan,” a horror film released by 20th Century Fox, has the distinction of being the first movie whose trailer was created with artificial intelligence. The studio partnered with IBM Research to develop what they’re calling a “cognitive movie trailer” largely created by AI. The IBM team faced several challenges, not the least of which is that the nature of horror is subjective. The team had to teach the system to be able to identify scary moments, and then make a trailer that audiences would find compelling. Continue reading IBM Uses AI to Create Trailer for 20th Century Fox’s ‘Morgan’

Sony Debuts Immersive Video to Promote Movie on Snapchat

To promote its new thriller “Don’t Breathe,” Sony Pictures Entertainment created the first immersive, 360-degree video ad for the social media platform Snapchat, with its more than 150 million mainly young users. The campaign is a 10-second video that lets users “swipe up” to see the 90-second 360-degree video on a Web page in the app. “Don’t Breathe,” about three burglars who invade the home of a blind military veteran and find themselves trapped and fighting for their lives, opens in theaters August 26. Continue reading Sony Debuts Immersive Video to Promote Movie on Snapchat

Flix Premiere: New Online Movie Platform Streams Indie Films

Flix Premiere — “the world’s first online Cineplex” featuring international and indie films — has launched in the U.S., two months after its debut in the U.K. Available online and via iOS and Android apps, the streaming service offers exclusive “curated theatrical releases” for $4.99 per title (or five tickets for $19.99). The website describes the service as “the single point of discovery for the 95 percent of films that ‘never’ find their audience.” Flix Premiere plans to introduce 8-9 new films every 10-14 days that will be exclusive to the platform for 12 months. Continue reading Flix Premiere: New Online Movie Platform Streams Indie Films

Facebook Bot Recommends Movies Based on Your Interests

While Facebook’s bot platform remains in its early stages as developers test potential apps and the challenges involved with natural language processing, a company named And Chill has created a movie recommendation engine that may be ideal for the social platform. Going beyond the basic like/dislike model, the new bot can be accessed through Messenger or SMS and asks each user for specific reasons why he or she likes a given movie. The information is then analyzed by And Chill to provide appropriate recommendations of similar films and links to YouTube trailers. Continue reading Facebook Bot Recommends Movies Based on Your Interests

Tweets and Seats: Twitter Studies Link to Box Office Success

In Q4 2015, Twitter’s monthly active users declined by about 2 million, to 305 million worldwide, an indication of the social media company’s malaise that has dampened Wall Street enthusiasm. But Twitter just completed new research, using analytics firm Crimson Hexagon, resulting in data it hopes may turn around investors’ lukewarm perceptions. Analyzing tweets for 33 movies released in 2015, from trailer release to post-premiere, Crimson Hexagon came up with results that put a more positive spin on Twitter use. Continue reading Tweets and Seats: Twitter Studies Link to Box Office Success

Movie Trailers Proliferate, Building Fervor, Fan Engagement

The number of trailers for franchise blockbusters has skyrocketed, flooding YouTube, Facebook and other platforms. “Star Wars: The Force Awakens” counts 17 trailers, teasers and ads thus far. Today’s trailer looks much more like entertainment than an ad, linking to past franchise chapters, teasing out the identity of shadowy or hooded characters, and generally amping up anticipation and heated fan engagement before the film even opens. The nested teasers and trailers dole out details without giving away plot. Continue reading Movie Trailers Proliferate, Building Fervor, Fan Engagement

ILMxLAB Debuts ‘Star Wars’ VR Series Ahead of Film Premiere

If you can’t wait until December 18 to see “Star Wars: The Force Awakens,” you’ve got a brand-new 360-degree immersive video series to enjoy. Lucasfilm’s ILMxLAB studio, partnered with Google and Verizon, just created a virtual reality experience, “Jakku Spy,” which is available on the official “Star Wars” Android and iOS apps and viewed via Google Cardboard. The VR experience puts the user in the desert world of Jakku, as a Resistance secret agent. New “vignettes” will be available every few days until the film’s debut. Continue reading ILMxLAB Debuts ‘Star Wars’ VR Series Ahead of Film Premiere

Paramount to Test Shorter Release Window for Home Video

Paramount Studios is using two October releases to test a shorter window than the traditional 90-day window between theatrical release and home video. “Paranormal Activity: The Ghost Dimension,” which opens on October 23, and “Scouts Guide to the Zombie Apocalypse,” which opens a week later, will go to home video about two weeks after their screen count falls below 300 locations. Paramount offered participating theater chains a percentage of digital revenue; AMC Entertainment and Canada’s Cineplex have signed on. Continue reading Paramount to Test Shorter Release Window for Home Video

Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

According to an Ipsos study commissioned by Google, younger moviegoers are more inclined to watch movie trailers on YouTube than on television. While 54 percent of respondents age 13-24 indicated they are more likely to watch trailers via YouTube, an impressive 65 percent said that trailers they watch on YouTube will influence what films they end up seeing in theaters. In addition, a related study from Google and Millward Brown Digital found that 81 percent of moviegoers age 18-64 who watch movie trailers online turn to YouTube as well. Continue reading Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

Amazon Considering a New Ad-Supported Streaming Service?

According to recent news reports, Amazon is planning to launch a new ad-supported streaming service early next year that will be separate from Prime. The ad-supported option could become a significant challenger to streaming services such as Netflix and Hulu, especially if it undercuts the monthly fees of its rivals. Sources indicate that the new service would ultimately serve as a vehicle to attract more subscribers for Amazon Prime. Meanwhile, Amazon has denied plans to offer a new service. Continue reading Amazon Considering a New Ad-Supported Streaming Service?

MPAA Points Viewers to Legal Sources for Movies, TV Shows

The MPAA has launched an ad-free search engine that helps viewers easily locate movies and TV shows available from authorized sources. WhereToWatch.com — essentially a refresh of the WhereToWatch.org site launched last spring — is the latest effort by the trade group to combat piracy and provide consumers with legal options for accessing their media content. The site offers links and related info for titles available via Amazon, Apple’s iTunes, Hulu, Netflix, SnagFilms and WolfeOnDemand. Continue reading MPAA Points Viewers to Legal Sources for Movies, TV Shows

Page 2 of 3123