Twitter Tests TV Trending Feature and Upgrades TweetDeck

As part of its ongoing effort to generate more traffic and potential advertising revenue, Twitter is testing new ways of bringing more television content to its platform. Currently, the company is testing a new feature in which links to TV shows appear as Twitter cards in a user’s Timeline. The cards’ click-through feature provides links to the show, related tweets and accounts that might be relevant to fans of that show. Separately, the company has announced that several updates to TweetDeck will make it faster and more convenient to use. Continue reading Twitter Tests TV Trending Feature and Upgrades TweetDeck

Record Ratings and Illegal Download Spike for ‘Breaking Bad’

The final season of AMC’s “Breaking Bad” debuted with its best ever rating of 5.9 million viewers. Part of the high ratings can be attributed to Netflix, where subscribers can watch all previous episodes of the series, providing new viewers with a way to catch up prior to the new season. Along with the high ratings, there was a spike in illegal downloads of “Breaking Bad” episodes. This occurred despite the show being made available within hours across global regions. Continue reading Record Ratings and Illegal Download Spike for ‘Breaking Bad’

Nielsen Study Finds Links Between TV Viewing and Twitter

In a new study, Nielsen has confirmed a connection between television viewing and the magnitude of related Twitter buzz. The study suggests that Twitter activity can encourage people to watch TV programming and increase ratings significantly, while TV viewing can affect the number of tweets. Nielsen and Twitter have joined forces to measure Twitter traffic regarding various shows. Ultimately, it may be difficult to determine if Twitter actually influences TV watching or if it is a reflection of it. Continue reading Nielsen Study Finds Links Between TV Viewing and Twitter

Google Serves Quarter of Internet Traffic in North America

About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America

Google to Acquire Traffic Mapping App Waze for $1 Billion

Following months of acquisition talks with multiple players, Google has announced it is purchasing traffic navigation company Waze. Financial terms were not disclosed, but sources suggest that Google offered more than $1 billion for the free mobile service, which is currently used by more than 50 million people and launched its global ad platform in November 2012. Other Waze suitors reportedly included Facebook and Apple. Continue reading Google to Acquire Traffic Mapping App Waze for $1 Billion

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