Mark Zuckerberg has confirmed that Meta Platforms will in October debut the mixed reality headset the company has been developing under the codename Project Cambria. Appearing on Spotify’s “The Joe Rogan Experience” podcast last week, Zuckerberg said the new headset will have outward facing cameras capable of porting the outside world into the VR experience. With improved facial tracking to transpose smiles and frowns and the ability to convey “actual eye contact” between avatars, Zuckerberg said the new device will enhance the experience of “social presence.” Continue reading Zuckerberg Says New Meta VR Headset Launching in October

As blockchain projects diversify into sales marketplaces for creative works, many find themselves dealing with copyright problems due to uncertainty as to how existing law applies to things like NFTs (non-fungible tokens) and DAOs (decentralized autonomous organizations). For instance, while purchase of an NFT confers certain rights, copyright isn’t one of them, unless the buyer applies for a standard copyright license. Spice DAO spent $3 million to purchase director Alejandro Jodorowsky’s 1970s illustrated pitch for an unfilmed version of “Dune,” only to have the “Dune” copyright holder block the ability to turn the storyboards into an animated film. Continue reading IP Protection for NFTs and Blockchain Assets Is Still Unclear

Russia is pushing back against sanctions by encouraging intellectual property theft, declaring that “unfriendly” countries will not be compensated for the use of patented technologies. The government legislative commission also approved measures laying groundwork for the nationalization of property of companies exiting the country. Russian officials are also intimating that some trademark restrictions will be lifted, so as to maintain a presence for brands like McDonald’s that are pulling up stakes. In addition to inventions and trademarks, the Russian measures could affect computer software and other technology. Continue reading Russia Invites Patent Theft, Paves the Way for Nationalization

Non-fungible tokens (NFTs), digital assets stored on the blockchain, hit $10.7 billion in trading volume during the third quarter. It’s a serious pot of money and Hollywood wants a piece. Quentin Tarantino’s efforts to sell NFTs associated with his 1994 feature “Pulp Fiction” and Miramax’s lawsuit to prevent him from doing so without its own financial participation could prove seminal. While studios have undoubtedly begun adding “NFT” to contracts in express terms, the rulings as this first-in-class lawsuit wends its way through the courts will impact NFT rights for all previously made films. Continue reading Miramax’s Tarantino Lawsuit Forges a Path for Industry NFTs

Google has established the Open Usage Commons (OUC), an organization that will host the trademarks of three of its own most important open source projects as well as assist other open source projects manage and enforce their trademarks. Google has a vested interest in helping the open source software community; its Android operating system and Chrome web browser are both open source and the company relies on third-party open source software. The Open Usage Commons aims to create clearer guidelines and enforcement procedures for open source projects’ trademarks. Continue reading Google Organization Plans to Support Open Source Projects

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

When a Nintendo Switch game is uploaded before its official release date, the pirates hide the original leaker behind a wall of middlemen, and congratulate themselves online for their cleverness. Nintendo has endured piracy of the highly anticipated “Diablo III” and “Dark Souls: Remastered,” both released by pirates a few days before their official launch. The company has had better luck stopping websites that offer illegal access to retro-games and ROMs, games that are emulated from read-only memory chips. Continue reading Switch Pirates Evade Capture, Nintendo Takes on ROM Sites

While Amazon dominates online retail sales, an increasing number of brands and manufacturers are fighting back by promoting local retail stores, establishing minimum advertised prices and providing new products to local stores first. Amazon says more than half of the products sold on its site come from smaller businesses, and that it helps them by providing access to its more than 300 million global customers. Amazon has also started to sell its own products; AmazonBasics, for example, sells numerous small items from iPhone chargers to batteries and washcloths. Continue reading Numerous Brands Now Support Local Retailers Over Amazon

Samsung is reportedly planning to unveil a next-gen quantum dot screen technology called ‘QLED’ at CES in January. The 2017 quantum dot TVs are expected to increase black color representation (one strength of OLED) and brightness (the strength of LCD). The QLED name is meant to describe a combination of LED and quantum dot, and will likely replace the company’s SUHD naming convention. Samsung recently registered trademarks in Korea for ‘HDR 1500,’ ‘Q HDR’ and ‘Real Black’ to apply to its new TVs, which will likely achieve light outputs of 1500 nits and offer a premium HDR experience.  Continue reading Samsung Readies New QLED TV Technology to Debut at CES

Google just received a patent, filed in March 2014, for using holograms in a head-mounted display such as Google Glass. In the months since the patent filing, Google has also led a $542 million funding round for Magic Leap, a Florida-based startup specializing in augmented reality, by which digital imagery is superimposed over the real world. But Google is mum on how — or if — it plans to marry the patent with its other technologies, most specifically Google Glass, and Magic Leap’s capabilities in AR. Continue reading Google’s Hologram Patent Opens Door for AR with Magic Leap

A number of top technology executives representing the Internet Association submitted a letter this week to leaders of the House of Representatives calling for quick passage of the Innovation Act of 2015. CEOs of Etsy, Gilt, Google, LinkedIn, Pinterest, Rackspace, TripAdvisor, Twitter, Yahoo and Yelp are among those urging politicians to pass the patent-reform bill this summer. The letter explains that these execs have “direct experience of the negative consequences of the patent troll business model on our economy.” Continue reading Tech Industry Presses Government to Address Patent Reform

DVR maker TiVo has confirmed that it is developing a legal version of the failed Aereo service, which combined cloud DVR tech with a system of antennas for capturing over-the-air TV and distributing the content online to subscribers via smartphones, tablets, connected TVs and Web browsers. Aereo filed for bankruptcy after the Supreme Court ruled it had violated copyright law, and then TiVo purchased Aereo’s trademarks and customer lists for about $1 million. The company has scheduled a July event in San Jose to discuss the new product. Continue reading TiVo is Working on Legal Version of Aereo Distribution Model

Disney has secured a patent for a new search engine that will not highlight sites featuring pirated content in the search results. The search engine filters the results based on “authenticity,” so that illicit content will be more difficult to find. Disney and other companies have been unsatisfied with Google’s efforts to hide pirated sites. Disney’s new search technology also goes a step further by making the authentic trademark holder’s page rank higher than product reviews or Wikipedia entries. Continue reading Disney Creates a Search Engine That Filters Pirated Results