Report: 2022 Online Sales Sets Another Record, Says Adobe

Digital Black Friday shopping was brisk, with a record $9.12 billion spent, according to Adobe. Online sales were up 2.3 percent year-over-year for Friday, November 25, the day after Thanksgiving. Also a hit, Buy Now Pay Later payments increased by a whopping 78 percent over the prior week, beginning November 19, with inflationary pressures seeming to drive that pattern. Adobe tracks transactions on retail websites. Total seasonal revenue is estimated to top-out at $209 billion, Adobe says, noting that Cyber Monday alone accounted for $11.3 billion. U.S. consumers also spent more time and money shopping in stores on Black Friday than they did the same day last year. Continue reading Report: 2022 Online Sales Sets Another Record, Says Adobe

MGA Acquires Pixel Zoo Animation for MGA Studios Initiative

Chatsworth, California-based toy company MGA Entertainment has launched MGA Studios to produce video games, online universes and other ancillary content. The privately held MGA is backing the new division with $500 million to drive production and acquisitions. MGA’s catalog of successful toys includes the L.O.L. Surprise!, Bratz, Little Tike and Rainbow High brands, some of which have spawned TV series and games. MGA Entertainment founder and CEO Isaac Larian’s son Jason Larian is president of the new unit, which has acquired Australia’s Pixel Zoo Animation and named Pixel Zoo founder and CEO Paul Gillett an MGA Studios partner. Continue reading MGA Acquires Pixel Zoo Animation for MGA Studios Initiative

Walmart Begins Metaverse Build-Out on the Roblox Platform

Walmart has planted its flag in the metaverse, launching Walmart Land and Walmart’s Universe of Play on Roblox, a virtual worlds game platform that emphasizes user-generated content. Roblox community members can check out the Walmart “isles” to collect “verch,” or virtual merchandise, “catch top music artists and unlock exclusive interactive content,” the company says. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” Walmart CMO William White said, citing the platform’s 52 million daily active users. Continue reading Walmart Begins Metaverse Build-Out on the Roblox Platform

KidHQ: Walmart and Mattel Renting Space in Virtual Store

Online toy shopping is getting increasingly creative, as digital reality tools rise in popularity among retailers and consumers. Walmart and Mattel are now leasing “floors” at the BuzzFeed-produced interactive video experience KidHQ, a virtual reality store that allows users to browse products via choose-your-own-adventure-style videos. Both companies are looking ahead to the holiday season as they try to sell toys ranging from Barbies to “Frozen 2” merchandise, and are using interactive video to connect with consumers to do so. 

Continue reading KidHQ: Walmart and Mattel Renting Space in Virtual Store

Amazon Curated Annual Holiday Toy Guide Comes at a Cost

Amazon released its annual Holiday Toy Guide featuring more than 1,700 “curated” items. In order to be considered for a spot in the well-regarded guide, Amazon charges toy companies millions of dollars, according to documents reviewed by Bloomberg. Amazon sells “Holiday Toy List” sponsorships for up to $2 million, and “the more sponsors pay, the more products they can nominate to be on the list and the more prominently their own products will be featured on the popular website.” Amazon’s summer toy list charged lower rates.

Continue reading Amazon Curated Annual Holiday Toy Guide Comes at a Cost

Google Will Pay $170 Million in Record COPPA Settlement

The FTC and New York attorney general announced yesterday that Google is being fined $170 million following the investigation of YouTube’s alleged violations of the Children’s Online Privacy Protection Act (COPPA). The investigation claims that Google marketed the video platform to advertisers based on the popularity of channels with younger audiences, and tracked viewing histories of children to serve them ads, without first getting consent of the parents. Google and YouTube will pay $136 million to the FTC and $34 million to New York in the largest COPPA fine to date (Congress enacted the law in 1998). Continue reading Google Will Pay $170 Million in Record COPPA Settlement

Twitch Streamers in the U.S. Generated $87 Million in 2017

A new study from Recreate Coalition suggests that Amazon’s live-streaming video platform Twitch is gaining in popularity with content creators. The study “estimates that revenue-earning American Twitch streamers grew to nearly 9,800 in 2017 (a 59 percent increase from 2016) and made an estimated $87.1 million (representing a 30 percent YOY increase),” reports TechCrunch. “In terms of year over year growth in number of creators themselves, Twitch falls just behind Instagram and YouTube, and ranks second behind Instagram in YOY revenue growth for those creators.” Continue reading Twitch Streamers in the U.S. Generated $87 Million in 2017

Amazon Unveils NYC Retail Store for 4+ Star Online Products

Amazon has opened a brick-and-mortar retail store, dubbed Amazon 4-star, in New York City’s Soho neighborhood. Amazon 4-star is so named because it will carry goods — starting off with consumer electronics, kitchen, home, toys, books and games — that shoppers have rated with at least four stars, are sold by top sellers or are “new and trending.” This physical retail store joins Amazon’s 12+ bookstores and a few cashierless Go convenience stores, as well as the Whole Foods grocery stores it acquired. Continue reading Amazon Unveils NYC Retail Store for 4+ Star Online Products

Mattel Launches a New Film Division to Help Revitalize Sales

Toy maker Mattel just opened a new division, Mattel Films, to develop and produce movies based on its brands and headed up by Academy Award-nominated producer Robbie Brenner. Known for her work on “Dallas Buyers Club,” “Mirror Mirror” and “The Fighter,” Brenner will report directly to Mattel chief executive/chair Ynon Kreiz, a media and entertainment veteran, who has worked on children’s content. The new division could help bolster Mattel, which has seen slumping sales since the shuttering of Toys R Us. Continue reading Mattel Launches a New Film Division to Help Revitalize Sales

Amazon Will Extend its Popular Prime Day Sale to 36 Hours

Amazon just announced that its annual Prime Day anniversary sale will offer discounts for a full day and a half this time around. Starting July 16 at 3:00 pm ET and running through July 17, Prime Day 2018 will feature special bargains for its Prime members. Traditionally, the event has offered deals on everything from Amazon’s own Kindle, Fire TV and Echo devices to a wide range of televisions, computers, game consoles, home appliances, clothing, jewelry, furnishings, toys, books, and more. In the past, Lightning Deals introduced steep discounts on specific products for a short period of time. Continue reading Amazon Will Extend its Popular Prime Day Sale to 36 Hours

Artificial Intelligence Front But Not Center at CES Trade Show

CES 2018 is out the gates, and, as expected, artificial intelligence is still very much present in products, conversations and conference panels. Still in its quest to become synonymous with AI, Nvidia did not disappoint at its press event Sunday and its “Autonomous Machines” keynote Tuesday morning. From doubling down on autonomous vehicles to AI-composed music (in partnership with Disney), to a technically impressive foray into intelligent video analytics to power smart cities, the CES darling is still — by far — the biggest AI enthusiast at the show. Continue reading Artificial Intelligence Front But Not Center at CES Trade Show

Artificial Intelligence at CES 2018: Expect More of the Same

If measured in press impressions, 2017 has most definitely been the “Year of AI,” But looking past the hype, a few things are clear: 1) progress in actual machine intelligence capability has been slow and fragmented; 2) applied AI is still the domain of less than 20 companies; and 3) still, machine learning (not AI) is being deployed across enterprise domains of numerous business sectors and creating big value. Similarly, and since it will take another year or two for current advances in machine learning to trickle down to the consumer sector, we’re not really expecting much breakthrough in AI or even machine learning at CES 2018. Continue reading Artificial Intelligence at CES 2018: Expect More of the Same

Amazon Introduces New ARKit Shopping Feature to iOS App

Amazon’s new AR addition to its iOS app, called “AR View,” allows customers the ability to visualize products in their own home. Thousands of products are viewable across a range of categories for both the office and home. By utilizing Apple’s ARKit, the experience unfolds in real-time, allowing the customer to rotate both the object and change its perspective. By introducing the new feature, Amazon joins other retailers such as Target and IKEA that have all recently introduced augmented shopping experiences to their mobile platforms. Continue reading Amazon Introduces New ARKit Shopping Feature to iOS App

Eye-Catching Products Displayed at Mobile World Congress

Consumer electronics companies from all over the world debut their newest gadgets at the Mobile World Congress in Barcelona, and this year some of the most notable new devices were not phones. The interactive HoloCube by Merge, for example, is an AR system that displays games and educational content on a toy cube. Roborace built a self-driving car that can reach speeds of 200 mph. Additional gadgets that made a splash this year include a new 12-inch Samsung tablet, the 5x Dual Camera Zoom prototype from Oppo, and Giroptic’s 360-degree, live-streaming camera. Continue reading Eye-Catching Products Displayed at Mobile World Congress

Prime Day Experiences Sales Surge, Big Day for Fire TV Stick

According to Amazon, product orders made during its second annual Prime Day surpassed last year’s sales by more than 60 percent worldwide (50 percent in the U.S.), while third-party vendors experiencing a 30 percent surge. Amazon says it tripled sales of its own devices in the U.S.; the Fire TV stick was the most popular Amazon device sold during Tuesday’s event. Prime Day debuted last year to commemorate the company’s 20th anniversary and encourage consumers to sign up for its Prime membership service, which offers perks such as two-day shipping and access to Prime Video and Prime Music. Continue reading Prime Day Experiences Sales Surge, Big Day for Fire TV Stick