On November 13, Twitter is launching Topics, a feature aimed at new or intermittent users that allows them to follow more than 300 subjects. By following a topic, the user will see tweets from experts in that arena. Twitter began testing the feature on Android in August. Topics team lead Rob Bishop noted, “the main reason that people come to Twitter is to keep up on the things that they’re interested in … [but] the challenge is it’s really quite difficult to do that on Twitter day to day.” Continue reading Twitter Users Can Follow 300+ Subjects via Topics Feature

Flipboard has grown popular as a personalized digital magazine, allowing users to flip through articles from multiple sources across 30,000 topics. While Flipboard was initially designed for Apple’s iPad, the phone app is now used by 70 percent of its users. Flipboard’s acquisition of Zite has introduced the ability to easily recommend personalized articles in more specific subjects. Now, Flipboard 3.0 is available for tablets and smartphones running iOS, Android and Windows Phone. Continue reading Flipboard Mobile App Focuses on Personalization, Navigation

Twitter currently dominates the world of “public” sharing, with numerous celebrities and public figures utilizing the service to interact with fans. Facebook hopes to compete with Twitter in this arena, and is creating an app that would allow celebrities to more readily engage in conversation with their fans from a mobile device. The VIP app, currently being tested by a small group of partners, could help make the relationship between celebrities and their fans more intimate and immediate. Continue reading Facebook Testing New VIP App in Attempt to Take On Twitter