Amazon is introducing a new feature to its subscription children’s service this week that enables users to download and watch FreeTime Unlimited content without an Internet connection. The new Offline Mode will roll out for free as an over-the-air software update for Fire and Fire Kids Edition tablets. Parents can create Kindle Fire profiles for their kids through FreeTime and specify age, gender, time limits, filters and appropriate content. FreeTime Unlimited features a range of children’s offerings from the likes of Amazon Originals for Kids, DC Comics, Disney, Nickelodeon and PBS. Continue reading Amazon FreeTime Rolls Out New Feature for Offline Viewing

Google-owned YouTube announced on Friday that it plans to phase out its 30-second, unskippable pre-roll ads by 2018. Many users reportedly find the format obtrusive, so YouTube is killing the 30-second ads but keeping 20-second clips that cannot be skipped, and its six-second bumper ad format. YouTube will also continue to offer its TrueView skippable ads, which do not come with time limits and only cost advertisers when the viewer opts not to skip them. The move is in response to the growing popularity of mobile video. “More than 50 percent of YouTube’s video views now come from mobile devices,” reports Variety. Continue reading YouTube to Phase Out its Unskippable 30-Second Ads by 2018