Discovery+ Is First Roku Premium Sub with Ad-Supported Tier

Discovery+ has become the first ad-supported plan among Roku Channel premium subscription offerings. Announcing the deal, Roku and Warner Bros. Discovery said Discovery+ brings 70,000 episodes of network shows and more than 200 originals to become the largest vertical library on The Roku Channel. Discovery+ on Roku TV will cost $7 per month for the ad-free version and $5 per month with ads. Both options are available now, with a 7-day free trial. The deal marks Roku’s first premium subscription for a video-on-demand tier supported by ads. Continue reading Discovery+ Is First Roku Premium Sub with Ad-Supported Tier

Paramount’s Pluto TV FAST Success a Streaming Case Study

As global streaming leader Netflix retools its business model to accommodate a less expensive, ad-supported subscription tier, the industry is turning its attention to FAST service (free ad-supported streaming television). It’s part of the process of accommodating linear television for the streaming age. Pluto TV, a division of Paramount Global, managed to hit the $1 billion revenue mark last year without any paying subscribers and tallied over 64 million monthly active users as of December 2021. Not too shabby for a service that was not taken very seriously when it launched on April Fool’s Day 2014. Continue reading Paramount’s Pluto TV FAST Success a Streaming Case Study

YouTube Joins the Free, Ad-Supported Streaming TV Market

YouTube recently announced that it plans to offer full seasons of ad-supported streaming TV series free of charge, a first for the Google video platform. The move will put YouTube in competition with a growing number of free streaming services such as IMDb TV, Peacock, Plex, Pluto TV, The Roku Channel, Tubi and Xumo. U.S. consumers can expect more than 4,000 free episodes to start, with up to 100 additional film and television titles to be added each week. The popular video site already offers more than 1,500 free, ad-supported movies, so the television content is expected to serve as a vital expansion of its streaming options. Continue reading YouTube Joins the Free, Ad-Supported Streaming TV Market

Roku Expands Advertising, Charts Strategy for New Originals

When Netflix founder Reed Hastings spun out Roku, the streaming video box in development, in 2008 and then sold his Roku shares to Menlo Ventures, he had no idea that this stake today would be worth almost $7 billion. Roku grew exponentially during COVID-19, with its shares rising 480+ percent from March 17, 2020; its market capitalization is now $45+ billion. The company, which went public in 2017, has become the dominant “intermediary” for streaming video distribution, with distribution to 50+ million households. Roku is now focusing on original content while continuing to expand its advertising.

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Amazon OTT Businesses Reach 120+ Million Monthly Viewers

Amazon’s over-the-top businesses (including IMDb TV, Twitch, live sports and Amazon’s News app among others) have grown to 120+ million monthly viewers. The free, ad-supported IMDb TV, which is getting a mobile app, has seen its viewership rise 138 percent year-over-year, making it a rival to similar ad-supported streamers including Fox’s Tubi, ViacomCBS’s Pluto TV and Roku’s The Roku Channel. Amazon’s exclusive rights to NFL’s “Thursday Night Football” will begin a year earlier than originally planned, with the 2022-2023 season. Continue reading Amazon OTT Businesses Reach 120+ Million Monthly Viewers

Plex Inks Deal with Warner Bros. for Movies and TV Shows

Media center app developer Plex signed a deal with Warner Bros. Domestic Television Distribution to add an unspecified number of free movies and TV shows to its app when it debuts ad-supported video streaming later this year. Plex hopes to evolve its app into a “one-stop shop” for digital media, with plans to resell video subscription services and add transactional VOD in 2020. Plex chief executive Keith Valory noted that you “shouldn’t have to go to a lot of different apps to get the content you care about.” Continue reading Plex Inks Deal with Warner Bros. for Movies and TV Shows

IMDb Rebrands Its New AVOD Service and Triples Content

Amazon-owned IMDb — the popular online database featuring information related to movies, television and video games — is rebranding its recently launched Freedive video service as IMDb TV. Thanks to new deals with MGM, Sony Pictures Entertainment and Warner Bros., the ad-supported VOD service will add thousands of new titles in the upcoming months, essentially tripling the number of TV shows and movies available to U.S. viewers for free. The company also plans to expand its audience with a European launch later this year. Continue reading IMDb Rebrands Its New AVOD Service and Triples Content

Roku Adds Premium Subs to Roku Channel, Updates its App

Following in the footsteps of its rival Amazon, Roku announced that users will be able to buy pay-TV subscriptions through its streaming service, The Roku Channel, beginning in late January. That mimics Amazon’s sale of access to HBO and other premium channels through its Prime Video platform. Roku’s offering will include Showtime, Starz and EPIX among others. The new feature, which replaces one in which Roku acted as a portal to outside services, will also be financially favorable for the company. Continue reading Roku Adds Premium Subs to Roku Channel, Updates its App

Roku Channel Adds Entertainment and Sports to Free Lineup

Roku is adding more sports and entertainment content to its ad-supported free streaming channel that already offers free-to-stream movies and news. The Roku Channel introduced live news earlier this year from ABC News, Cheddar, Newsmax, Newsy, People TV, The Young Turks and Yahoo. New entertainment content will now come from partners including AFV, FailArmy, People Are Awesome, The Pet Collective and TMZ, while live sports will be available from Adventure Sports Network, Combat GO, EDGEsport, Stadium, WHAM Network and others. Continue reading Roku Channel Adds Entertainment and Sports to Free Lineup

Roku Expands Reach of Video Channel to the Web and Mobile

Earlier this month, streaming device maker Roku introduced The Roku Channel — its streaming destination for free, ad-supported movies and TV shows — to non-Roku devices for the first time. The rollout started on the web and select Samsung smart TVs, before plans for a wider cross-platform launch. In addition to updating the navigation for Roku players and Roku TVs to access free TV content, the company plans to bring its service to PCs, smartphones and tablets for those consumers who have not purchased Roku devices. Continue reading Roku Expands Reach of Video Channel to the Web and Mobile

Roku Delivers Free, Ad-Supported Movies on New Channel

Owners of Roku streaming players, sticks and TVs will now have access to a new service — “The Roku Channel” — that offers free, ad-supported streaming of movies and TV shows. The channel, which will roll out in phases “over the coming weeks,” features content that Roku has licensed directly from studios including Lionsgate, MGM, Paramount, Sony and Warner Bros. — and movies from other channel publishers currently on the Roku platform such as American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark and YuYu. Roku expects additional publishers to participate in the future.

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