Amazon revealed to Reuters that it will charge advertisers $2.8 million for 30-second commercials during the NFL Thursday Night Football games it will stream live to Prime customers this upcoming season. Amazon is paying the NFL $50 million to stream the season’s 10 games, the company’s first major push into live sports. In addition to Amazon Prime streaming, the games will also be available on either CBS or NBC, each of which are airing five games. Last season, Twitter paid $10 million to stream Thursday night NFL games. Continue reading Amazon Prices NFL Thursday 30-Second Spot at $2.8 Million

At VidCon, YouTube introduced new feature upgrades, among them a redesign to mobile and desktop that allows the screen size to adjust to the video format playing, and a sharing feature, currently being tested in Canada that will soon debut in the U.S. and South America. YouTube is also pursuing virtual reality via a new format being created in partnership with Lenovo and LG. And the company reports that its Red Originals are proving successful (although it didn’t provide subscriber stats) and expanding to new markets. Continue reading YouTube Debuts New Features, Plans More Original Content

By the end of 2017, Discovery Communications will have shifted the processing of all its U.S. TV programs and 80 percent of its business systems from its own data centers to the public cloud. Last week, the company distributed Discovery Life and Destination America, among the smallest of its 13 U.S. channels, via Amazon Web Services. By doing so, Discovery is moving away from its reliance on pricey satellite networks and enabling more flexible programming, says the company chief technology officer John Honeycutt. Continue reading Discovery Moves TV and Business Systems Into AWS Cloud

Intel has inked a partnership with the International Olympic Committee through 2024 to showcase its virtual reality, 360-degree video, artificial intelligence and drone technologies. Intel has already been using its VR and other technologies for baseball, basketball and football games, and the deal could help heighten its profile in sports. An internal group started exploring deals last fall. Because TV ratings for the Olympics have been falling, a technology sponsor could help the Games reach a younger demographic. Continue reading Intel to Sponsor Olympics, Showcase VR, AI and Drone Tech

Fox Networks Group plans to introduce a six-second, unskippable ad format for digital and on-demand platforms by October. The new format, similar to an approach adopted by YouTube, could eventually be offered to traditional TV advertisers, following its testing phase. “TV ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies,” reports The Wall Street Journal. Fox’s new format could be ideal as pre-roll ads before long-form episodes and premium sports content. Continue reading Fox Plans Six-Second Ad Format for Digital Platforms and TV

Time Warner’s CNN plans to spend $40 million over two years to turn its in-house social video startup Great Big Story into a 24-hour streaming channel. The cable news pioneer “launched Great Big Story in 2015 to make short videos about offbeat places and people,” explains Bloomberg. “The goal was to distribute videos on social media to reach millennials who don’t watch CNN on television.” By next summer, Great Big Story will transform to a 24-hour schedule, “including live programming or feature-length films,” streaming via web TV services such as Sling TV or DirecTV Now. According to CNN exec Andrew Morse, the online feed could one day become its own subscription service or TV network. Continue reading CNN to Transform Great Big Story Into a Streaming Channel

Comcast’s NBC Sports announced its plans to televise an eSports tournament this summer, as broadcasters continue to experiment with competitive videogaming to increase viewership. “The cable network hopes a tournament built around a popular quirky game called ‘Rocket League’ will attract hard-to-reach viewers — particularly younger males — who increasingly are ditching cable subscriptions for live-streaming services such as Netflix,” reports The Wall Street Journal. According to Newzoo, the number of viewers for eSports will double this year over 2012 and reach 286 million by 2020. Continue reading NBC Sports Targets Younger Viewers With eSports Tourney

Facebook is in production on new video series, with an eye on the $70 billion TV advertising market. First up from the social media company are reality competition series “Last State Standing” and a second season of comedy “Loosely Exactly Nicole,” which first appeared on MTV. Facebook hopes that if it adds original programming to the site, it will encourage cable networks and ad-supported, youth-oriented online services to upload their own premium video content. Facebook executives have compared its efforts to priming the pump. Continue reading Facebook Introduces Video Series, Targeting TV Ad Market

Snap Inc. has inked a $100 million deal with Time Warner’s Turner cable channels and Warner Bros. studios for up to 10 original shows a year for the platform. The big studios and traditional TV companies see Snapchat as a way to reach its younger demographic, which is much less likely to subscribe to their premium channels. For example, HBO now has a path to creating content for Snapchat, and scripted drama and comedy are among the genres considered for distribution via the deal. Snap’s shows typically run three to five minutes. Continue reading Snap, Time Warner Ink $100 Million Deal For Original Shows

The ETC@USC helped Sony Pictures Entertainment and Sony Music Entertainment establish their summer 2016 VR Innovation Program. Over the course of 10 weeks, 14 USC student associates pitched, rapid-prototyped, and delivered seven proof-of-concept projects of interest to Sony executives. The students worked under the supervision of Sony execs and two advisors from the USC faculty. Sony generously supplied a presentation deck describing the program’s goals and process for distribution by the ETC. Building on their positive experience, Sony is currently running a 2017 summer program with the scope expanded to include AR and live action narrative VR. Continue reading Sony Expands Scope of VR Innovation Program This Summer

Sling TV’s DVR is one of its more attractive features to consumers, and the company just rolled out DVR enhancements, as well as the option to record TV shows on more devices and channels. The company reports it took customer requests into consideration in tweaking the DVR, which now also protects recordings from deletion, a feature found on hardware-based DVRs. Being able to protect against deletions, however, is not commonly found on cloud-based DVRs for streaming video services. Continue reading Sling TV Debuts Enhanced DVR, Availability on More Devices

According to Leichtman Research, Netflix has surpassed cable TV in number of total subscribers. Netflix recently reached 50.85 million subscribers, whereas U.S. cable companies presently have 48.61 million. “The numbers don’t count minor cable networks, which could in themselves amount to 5 percent of total cable customers,” explains Forbes. While Netflix has added 27 million subs in the last five years, cable subs are only down by 4 million, “not a massive drop off. It’s also worth bearing in mind that cable TV makes up only 50 percent of total TV viewership in pay TV.” Satellite TV presently has around 38 million subscribers. “In total there are 93,319,187 subscribers to cable, satellite and Internet streaming services in the U.S. Continue reading Netflix Doubles Subscription Base in 5 Years, Surpasses Cable

Cisco predicts that online video will be responsible for 82 percent of all consumer IP traffic in 2021, with live video expected to see the fastest rate of growth over the next four years. By comparison, video accounted for 73 percent of Internet traffic last year. Demand is coming from a range of video, including on-demand content from services such as Netflix, webcam viewing and IP VOD. Not surprisingly, Cisco forecasts the amount of bandwidth will grow as more online video is consumed and an increasing number of higher-quality videos are watched. Continue reading Video Will Comprise 82 Percent of All Internet Traffic by 2021

Amazon unveiled its Video Skill API, a new tool set to help content creators turn virtual assistant Alexa into a sophisticated TV remote. With the API, Alexa can search for titles, actors or genres; play or pause media and adjust the volume. Developers can also create their own Alexa commands. It keeps track of enabled services, which means the user won’t need to specify a provider or device or add any extra commands. Alexa already controls Fire TV, but the Video Skill API now opens up those controls to any cable or satellite TV company. Continue reading New Amazon Video API Turns Alexa Into a Remote Control

During Game 2 of the NBA Finals between the Golden State Warriors and the Cleveland Cavaliers, NBA video producer/editor Anthony Kuzviwanza (known as AK) shot a clip of comedian Dave Chapelle commenting on the game. That clip was part of a short NBA Finals video for Snapchat Shows. AK will be filming similar celebrity shout-outs, clips of players in the locker room and other video for the rest of the NBA Finals. The short videos, aimed at Snapchat’s young demographic, allow the NBA to reach viewers who may not watch its games on TV. Continue reading How the NBA Shoots its Finals for Exclusive Snapchat Shows