TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

Cable networks tend to schedule advertising with a “more is more” approach. But the added revenue comes at a cost to marketers and viewers. Marketers worry that the resulting “ad clutter” obscures their message. Meanwhile, the proliferation of commercial-free, OTT content has shortened the average viewer’s commercial tolerance, especially among the ever-valuable millennial demographic. In a move that truTV sees as a way for advertisers to “rise above the noise,” the cable and satellite channel is planning to cut down ad time and increase each slot’s value. Continue reading TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

TBS and WME/IMG Plan to Bring Video Games to Primetime

Video games are coming to primetime TV next year, as Turner Broadcasting System partners with talent agency WME/IMG to create a league for players and fans. The currently unnamed league will broadcast gaming competitions live on Friday nights, with the hope it will draw in young male viewers on a night that is traditionally difficult to program. This first year, the league, which will broadcast 20 weeks a year, will focus competition in the game “Counter-Strike: Global Offensive,” published by Valve Corp. Continue reading TBS and WME/IMG Plan to Bring Video Games to Primetime

Cord-Cutting Trend Spurs Hollywood to Tweak Netflix Deals

As more consumers are cutting the cord and watching broadcast and cable TV shows via Netflix, Amazon and Hulu, network executives are rethinking their deals with those streaming services. They’re especially eyeing contracts with Netflix, which pays a flat fee, doesn’t have advertising and has upped its production of original content. Just how volatile the field is was reflected in an August sell-off of media stocks during which entertainment companies lost over $60 billion in value in two days. Continue reading Cord-Cutting Trend Spurs Hollywood to Tweak Netflix Deals

MLB’s Statcast Tech Could Revolutionize the Game of Baseball

Last year, the MLB Network began testing Statcast, a high-tech system used to measure and track every on-field movement during a ball game that could not previously be measured. Due to a costly radar installation process, the equipment needed to support the system was only previously available in three ballparks. However, MLB recently debuted the system during a Cardinals-Nationals matchup and confirmed the system would now be available for coverage of games at all 30 parks. Continue reading MLB’s Statcast Tech Could Revolutionize the Game of Baseball

Sony Rolls Out PlayStation Vue Streaming Television Service

Sony has joined the growing array of new streaming TV offerings with the three-city rollout of its PlayStation Vue Web-based streaming service. The $49.99 per month service will initially be available to PlayStation 4 and PlayStation 3 users in Chicago, New York and Philadelphia. It will eventually expand to other regions and be available on the iPad. PlayStation Vue offers a bundle including 50+ channels such as CBS, Discovery, Fox, NBC, TBS and USA. It also features a personalized, searchable approach to access live and on-demand TV. Continue reading Sony Rolls Out PlayStation Vue Streaming Television Service

YouTube Fends Off New Competition for Premium Video Deals

YouTube is facing growing competition from companies such as Snapchat, Facebook and streaming newcomer Vessel for television programming provided by media giants such as Viacom, NBCUniversal and Time Warner. The competition wants to undercut YouTube’s share of big media programming by offering content suppliers more lucrative returns of ad revenue. Despite the offers, some media companies remain hesitant due to the demands of YouTube’s competitors.   Continue reading YouTube Fends Off New Competition for Premium Video Deals

NCAA March Madness Gets First Dedicated YouTube Channel

Under its deal with the NCAA, Turner Sports will manage a March Madness channel on YouTube for the tournament that kicks off March 17. This marks the first official YouTube channel dedicated solely to providing updates of the NCAA basketball tournament. The channel will feature highlights and recaps from all 67 games in addition to news, analysis and press conferences from CBS, TBS, TNT and TruTV. However, sports fans that want to watch entire games from the tournament online will require a pay TV subscription. Continue reading NCAA March Madness Gets First Dedicated YouTube Channel

Dish Goes National with Sling TV Service, Adds AMC Networks

Dish Network’s new Sling TV service is transitioning from its invitation-only beta phase to public availability, starting at $20 per month (various add-ons are available for $5 each per month). Unveiled during CES, the pay TV service features access to channels ranging from ABC Family, CNN and the Disney Channel — to ESPN, TBS and TNT. It also includes access to a VOD library, the WatchESPN app, and content from Maker Studios. Yesterday, the company announced that AMC Networks would become another programming partner. Continue reading Dish Goes National with Sling TV Service, Adds AMC Networks

Sling TV Benefits Both Advertisers and Multi-Channel Networks

During CES, Dish announced its $20 per month, OTT subscription service that provides access to Adult Swim, Cartoon Network, CNN, Disney Channel, ESPN, Food Network, HGTV, TBS, TNT, and YouTube videos from Maker Studios. Sling TV could finally help position the enormously popular YouTube content at the same advertising value as television. Advertisers would be able to reach the younger demographic that increasingly watches less television, while multi-channel networks like Maker Studios may grow in value. Continue reading Sling TV Benefits Both Advertisers and Multi-Channel Networks

Cable Execs Call for Action to Challenge Online Competitors

Cable industry executives gathered at the NCTA Cable Show to discuss growing competition from online video content providers, and the need for cable TV to improve delivery systems of cable programming across all devices. By improving the consumer experience and video-on-demand services, cable companies hope to “protect their turf” from the likes of Netflix and Hulu. Also, leaders in the cable industry recognize the need to find a solution for rising cable TV prices. Continue reading Cable Execs Call for Action to Challenge Online Competitors

Dish Network Plans Internet TV and Wireless Data Services

Late this summer, Dish Network hopes to begin offering a low-cost Internet TV service that would allow customers to solely stream live TV channels on tablets, smartphones and computers. The company is in talks with potential content partners and has already struck a deal with Disney to offer channels such as ABC, the Disney Channel and ESPN. Dish also partnered with startup Artemis on a separate project to develop a high-speed wireless data service that is 1,000 times faster than 4G. Continue reading Dish Network Plans Internet TV and Wireless Data Services

NCAA Tournament Marks New Record for Live Video Streaming

Turner Sports announced that NCAA March Madness Live set a new record with 69.7 million live video streams collectively across platforms. The 2014 tournament’s live video streams were up 42 percent compared to the previous year. NCAA March Madness Live — in partnership between the NCAA, Turner Sports and CBS Sports — netted 15 million hours of live video consumed, which is also a new all-time record. Live streams via tablets and smartphones were up 71 percent this year. Continue reading NCAA Tournament Marks New Record for Live Video Streaming

Comcast Adds 18 Popular Networks to Live Streaming Roster

Comcast added 18 popular TV networks yesterday to its roster of live streaming options via Xfinity TV Go. The app now offers more than 50 live channels and 25,000 on demand choices. The new additions include A&E, Bravo, Cooking Channel, DIY Network, E!, Food Network, HGTV, HISTORY, mun2, Oxygen, Sprout, STARZ, Syfy, TBS, TNT, Travel Channel, truTV and USA Network. Comcast’s Xfinity TV Go app began offering live streaming television for the first time last November. Continue reading Comcast Adds 18 Popular Networks to Live Streaming Roster

Tumblr Launches Beta Advertising Model with Sponsored Posts

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts

New TNT Series “Mob City” Releases Script Via Twitter Cards

“Mob City,” a three-week event about mobsters in 1940s Los Angeles, premieres Wednesday night on TNT. In an effort to generate early social buzz, the script for the first episode is being released in its entirety (minus the surprise ending) as a stream of Twitter messages. The first episode was written by the show’s creator, Frank Darabont (“The Walking Dead,” “The Green Mile,” “The Shawshank Redemption”). The tweets began distribution yesterday using Twitter Cards. Continue reading New TNT Series “Mob City” Releases Script Via Twitter Cards