Facebook Partners with Disney, Vice and Others on Video Ads

Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof. Continue reading Facebook Partners with Disney, Vice and Others on Video Ads

The Los Angeles Tech Scene is Making a New Name for Itself

The Los Angeles tech scene — from Santa Monica to Irvine to West Adams — has been booming in recent years. According to open source map Represent.LA, there are now 889 startups in the region. Many LA tech entrepreneurs got started with cheap mobile apps that quickly became profitable. They focus on creativity and aesthetics, tap celebrities when needed, and remain open to products designed just for fun. And the sunny LA weather and cheaper rent attracts talent from around the world. Continue reading The Los Angeles Tech Scene is Making a New Name for Itself