Many companies plan to lower costs by encouraging employees to bring their own electronic devices to work. Gartner released a study that predicts the number of workers using mobile apps in the workplace will double by 2015. “BYOD strategies are the most radical change to the economics and the culture of client computing in business in decades,” claims David Willis, VP and analyst at Gartner. “The benefits of BYOD include creating new mobile workforce opportunities, increasing employee satisfaction, and reducing or avoiding costs.” Continue reading BYOD: Companies Encourage Employees to Bring Their Own

Nielsen has scheduled a pilot program for its previously announced Digital Program Ratings, intended to measure online TV audiences. Broadcast and cable entities including ABC, AOL, A+E, CBS, Discovery, Fox, NBC and Univision are scheduled to participate in the ratings system testing May through July. The pilot program is the next step toward a broader commercial rollout, anticipated to launch later this year. Continue reading Pilot: Nielsen Digital Program Ratings to Measure Online TV

New data from analytics firm Flurry indicates that mobile app traffic is heavy during the middle of prime time television hours. On weekdays, from 7:00 p.m. to 9:00 p.m., more than 50 million U.S. consumers are using mobile apps, according to the research. While mobile app usage has exploded in the last two years, ratings for numerous prime time shows have fallen. However, shows with older audiences are maintaining viewers — and original online programming continues to grow. Continue reading Mobile App Traffic During Prime Time TV Hours on the Rise

As an increasing number of television viewers are accessing content via tablets and smartphones, apps from the likes of HBO, ESPN and Netflix are growing in popularity. Local TV stations may soon be taking a similar approach to pursuing online and mobile viewers. For example, NBC affiliate KHQ in Spokane, Washington launched its “Watch KHQ” app earlier this month. While content is currently limited, the app suggests a new direction by local broadcasters. Continue reading TV App: Local Station Pursues Online and Mobile Viewers

Amazon reportedly has plans to launch a television set-top box that would stream video over the Internet to televisions and provide access to the company’s expanding video services, including the Amazon Video on Demand store. The new device, expected as early as sometime this year, would compete with Apple’s set-top box, Apple TV, in addition to video-delivery products from Roku, Boxee, Microsoft and Sony. Continue reading Could Amazon Set-Top Box be an All-In-One Media Center?

Pay TV operator Dish Network announced yesterday that it has placed a $25.5 billion bid for wireless carrier Sprint Nextel, which is presently ranked third in the U.S. behind Verizon Wireless and AT&T. Dish Network’s chairman and former CEO Charlie Ergen is hoping to bridge the gap of current wireless models by offering customers faster and more affordable television, high-speed Internet and cellphone services in a single package. Continue reading Dish Network Submits $25.5 Billion Bid for Sprint Nextel

During Verizon CEO Lowell McAdam’s speech at the NAB conference on Tuesday in Las Vegas, he noted that roughly half of the traffic on Verizon’s mobile networks currently involves video. And by 2017, Verizon expects that percentage to grow to two-thirds. Is this the average trend across mobile consumption or is Verizon an exception? The answer may lie in LTE. Continue reading Verizon CEO Says LTE is Steering Rise in Mobile Video

Akamai is aiming to get the second screen experience right. It demonstrated its Hyperconnected Living Room concept at NAB in Las Vegas, showcasing a dual-screen experience that pushes out on-demand movies and other streaming content to a user’s slate right when they would expect to see it. It is a contrast to other such services that tend to lag and provide content later than desired. Continue reading NAB 2013: Akamai Demos Hyperconnected Living Room

According to Ad Age, the Intel Media TV Service has all the components that consumers want. The interface is beautiful, the remote is simple and the cloud-based DVR doesn’t require anyone to hit “record.” Algorithms are built in to learn what users like and recommend new content, it syncs easily with social networks, there is effortless co-viewing with distant friends, it works on mobile devices and more. Continue reading Intel Stands to Reinvent Cable TV with Media TV Service

In a room at the back of the Cisco NAB booth (North Hall, A113), and in a few session presentations by UK VP of technology Simon Parnall, Cisco is showing its vision of the next generation of in-home audiovisual experiences. The company has prototyped a system that allows browsers to work among multiple tiled screens, seamlessly joined in any configuration, and built into walls in the home. Continue reading NAB 2013: Cisco Unveils Vision of its Second Screen 2.0

Among those who do not subscribe to cable, or may not own own television sets or have their own accounts for the variety of streaming services available online, sharing password information for sites like HBO Go, Netflix, Hulu and others is increasingly common. Although data on this trend has yet to be quantified by the likes of Nielsen or comScore — conversations, articles, posts and social media chatter seem to all indicate it is on the rise. Continue reading Are Streaming Sites Missing a Social Viewing Opportunity?

What will the future look like, when the generation of children growing up on portable screens ascends into adulthood? The long-term neurological effects are yet unknown, according to Dr. Gary Small, director of the Longevity Center at UCLA. However, what is known: the brain is highly sensitive to screen-based stimuli and spending too much time on devices and less time with people could hinder communication skills. Continue reading The Impact of Electronic Devices on Developing Minds

While fans celebrated opening day, marking the start of another baseball season, MLB executives were having a celebration of their own as the official Major League Baseball app “At Bat” was accessed 6 million times on opening day alone. This number is more than twice the amount of users that accessed the same app on opening day last year, and significantly higher than other apps that the league has launched for baseball fans. Continue reading MLB Hits a Home Run with Mobile App on Opening Day

Voice technology continues to take on more tasks including search, text entry and device control, and now Nuance thinks voice technology could play a significant role in mobile advertising via talking ads. On Monday, the company announced a venture with advertising agencies, ad networks and publishers, in an effort to test if mobile ads featuring voice interaction provide more engagement than traditional banner ads. Continue reading Nuance Bets that Mobile Ads Will Soon Be Talking to You

In addition to using the major social networks to create personal profiles, build networks of friends and other connections, share photos, videos and music, many tech-savvy young people are turning to smartphone-based messaging apps for these functions. Popular apps such as Kik, Whatsapp, KakaoTalk, LINE and WeChat are growing in popularity throughout the U.S., Europe and Asia. Continue reading Will Mobile Messaging Apps Replace Our Social Networks?