T-Mobile’s Binge On Expands Content with ABC, Apple, Fox

T-Mobile’s Binge On service, which lets subscribers stream selected services without the content counting towards their data cap, just quadrupled its offerings with Fox Now, ABC, Apple Music, NatGeo TV and Disney Jr. among others. With these additions, the Binge On program hosts more than 100 content partners, including Netflix and YouTube. The program is catching on with users, whose streaming hours increased 50 percent between June and July. Video quality for Binge On programming is downgraded to 480p. Continue reading T-Mobile’s Binge On Expands Content with ABC, Apple, Fox

MikMak Combines Comedy and Sales with E-Shopping Videos

Brooklyn-based startup MikMak is launching a shopping network that combines comedic 30-second “minimercials” and the ability to click and buy products. Founder/chief executive Rachel Tipograph notes that, while infomercials may have a bad reputation, the idea simply needs to be remade for the modern era. The network’s diverse cast of quirky hosts are improv comedians who promote oddball products, including an inflatable strawberry-doughnut pool raft and a waterproof Bluetooth shower speaker. Continue reading MikMak Combines Comedy and Sales with E-Shopping Videos

Latest T-Mobile Promotion Offers Stock Shares to Customers

T-Mobile chief executive John Legere says he will give away a share in the company to every account holder with a voice plan, a deal that’s also good for new customers. Those who have been T-Mobile customers for at least five years will also get two shares for every new customer they refer. T-Mobile says it has more than 30 million postpaid phone customers. The stock is currently trading at $43.07 per share, which would value the promotion at $1.3 billion if every customer takes Legere up on his offer. Continue reading Latest T-Mobile Promotion Offers Stock Shares to Customers

Hulu to Launch Pay TV Service, Joining Other Digital Players

Hulu is the latest platform to compete with traditional pay TV services. Separate from its current on-demand programming model, Hulu plans to launch a cable TV-style online service in Q1 2017, say those familiar with the company’s plans. Hulu co-owners 21st Century Fox and The Walt Disney Company are likely to strike agreements to license many of their channels. ABC, ESPN, Disney Channel, the Fox network, Fox News, FX and Fox national and regional sports channels are also anticipated to be part of the lineup. Continue reading Hulu to Launch Pay TV Service, Joining Other Digital Players

FCC Spectrum Auction Begins, Transition to Take Four Years

As the airwaves are increasingly crowded by wireless data, the Federal Communications Commission devised a “broadcast incentive auction” to convince TV broadcasters to sell spectrum that would be used to expand wireless airwaves. By the end of this month, the FCC’s early round of the auction is expected to be complete, but the entire plan won’t likely be completed before 2020. By acting as middleman, the FCC stands to make billions of dollars, which will pay for the auction; the rest will go to the government. Continue reading FCC Spectrum Auction Begins, Transition to Take Four Years

Netflix, Not AT&T or Verizon, Throttles Speeds Over Networks

For the last five years, Netflix has been throttling speed of its service to AT&T and Verizon subscribers so they would not exceed mobile data caps and incur extra charges that could discourage viewing on mobile devices. After T-Mobile’s chief executive noted that AT&T and Verizon customers were watching Netflix at slower speeds, the two carriers were initially blamed, but denied the charges. Net neutrality rules prevent wireless carriers from throttling the speed, but those rules appear not to apply to content companies. Continue reading Netflix, Not AT&T or Verizon, Throttles Speeds Over Networks

FCC May Add High-Speed Internet Subsidy to Lifeline Program

The Federal Communications Commission is nearing approval of a plan to provide Internet access for low-income people who don’t have regular access. An update to the $2 billion Lifeline program will add a broadband subsidy of $9.25 a month for low-income households. Lifeline was established in 1985 to bring landline phone service to that same demographic; the FCC added mobile service to the program in 2008. The addition of the high-speed Internet subsidy will come up for a vote on March 31 and is expected to pass. Continue reading FCC May Add High-Speed Internet Subsidy to Lifeline Program

AT&T Reveals Plans for 3 Tiers of DirecTV-Branded Web TV

AT&T is the latest player to enter the video-streaming market with an announcement that in Q4 it will offer three plans under the brand of DirecTV, the satellite TV company it acquired last year. What’s missing are all the details. AT&T hasn’t provided programming, pricing or a more specific launch date. But one important point was made clear: AT&T’s national, app-based OTT service will be available to those who are not subscribers to its TV or wireless services. Verizon and Sony offer a similar service. Continue reading AT&T Reveals Plans for 3 Tiers of DirecTV-Branded Web TV

Verizon’s Zero-Rating for Go90 Likely to Spur FCC Response

Up until now, “zero rating” has been a gray area in net neutrality, but Verizon’s recent action might force the FCC to clarify its stance. Zero rating means that an Internet provider allows certain video and/or music streams to not count against a subscriber’s data cap. Verizon just confirmed that it has applied zero-rating to its new go90 service, thus giving itself preferential treatment and putting competitors such as Netflix, YouTube and other streaming services at a disadvantage. Continue reading Verizon’s Zero-Rating for Go90 Likely to Spur FCC Response

Instagram Expands Spots to 60-Seconds, to Boost Ad Revenue

Instagram has extended its 30-second video ad format to 60-seconds, to capture more advertising dollars. T-Mobile, with a longer version of its Super Bowl ad featuring Drake, and Warner Bros., promoting its film “How To Be Single,” are the first to take advantage of the new advertising policy. By offering longer-form ads, Instagram is enabling advertisers to re-use existing ads rather than produce new ones for its specific requirements. Instagram users, however, can only post a maximum 15-second video. Continue reading Instagram Expands Spots to 60-Seconds, to Boost Ad Revenue

Advertisers Pay for Users’ Mobile Data in Verizon’s Beta Test

Verizon Wireless does not offer an unlimited data plan, but it’s got another idea on how users can watch mobile content to their heart’s content without racking up data charges: get media firms and advertisers to pay to deliver video and other content. The telco has launched a 1,000-user beta test of its sponsored-data program, FreeBee Data, that lets content providers opt to pay per-click or per-gigabyte fees. Just how many media companies will agree to pay data fees isn’t clear, and Verizon did not announce pricing. Continue reading Advertisers Pay for Users’ Mobile Data in Verizon’s Beta Test

AT&T Revives Unlimited Data Plan, Despite Surge in Video

AT&T is bringing back its unlimited wireless data plan, but only for those customers who subscribe to its U-verse home television service or to DirecTV, the satellite TV service it recently acquired. For the past five years, AT&T has been moving customers into plans that charge for data use. The recent switch, most likely in response to competition among carriers eager to sign up new customers and retain existing ones, comes at a time when customers are gobbling up data watching YouTube and Netflix videos on mobile devices. Continue reading AT&T Revives Unlimited Data Plan, Despite Surge in Video

AT&T to Discuss Smart Cities Initiative and Partners at CES

AT&T plans to reveal details regarding its “smart cities” initiative during CES 2016. The company is making a major push to turn traffic lights and other city objects into new tools for reducing expenses while efficiently managing congestion and energy. Telecoms are starting to work with municipalities to leverage data collected from sensors positioned throughout cities to help drivers find parking spaces or clear driving routes, for example. According to AT&T Mobility CEO Glenn Lurie, partners in AT&T’s initiative will be introduced in Las Vegas this week. Continue reading AT&T to Discuss Smart Cities Initiative and Partners at CES

FCC Queries Comcast, AT&T and T-Mobile About Data Caps

Comcast, AT&T, and T-Mobile USA received a letter from the FCC asking them to answer questions about their use of “zero rating,” by which some types of content are exempted from a customer’s data cap. Though FCC Chairman Tom Wheeler insisted this doesn’t constitute an investigation, the FCC has previously noted that data cap exemptions can favor the exempted content over content that counts against a customer’s data use. The FCC asked the companies’ technical and business personnel to be available for discussions by January 15. Continue reading FCC Queries Comcast, AT&T and T-Mobile About Data Caps

Sprint Offers New Half-Off Promotion, Expanded LTE Network

Until January 7, any wireless customer switching to Sprint will get half-off the price of the plan offered by his current carrier, as well as $650 in switching costs. For existing Sprint customers, the company offers a free Alcatel OneTouch Pixi 7-inch tablet with 1GB of free data for signing a two-year contract. While Sprint chief executive Marcelo Claure says the offer demonstrates the company’s confidence in its improved network, its competitors interpret the latest move in the wireless price wars as closer to desperate. Continue reading Sprint Offers New Half-Off Promotion, Expanded LTE Network