Mark Duplass Offers Advice to New Filmmakers: Get on Netflix

During a talk at the Variety Studio at the Sundance Film Festival, director/producer/actor Mark Duplass offered some straightforward advice to peers and young filmmakers navigating the world of distribution. He stressed the importance of making films available on Netflix, saying the release of his first movie on the streaming media service “made his career.” Duplass, who has debuted nearly 10 films at Sundance, was there to premiere his new project, “The One I Love.” Continue reading Mark Duplass Offers Advice to New Filmmakers: Get on Netflix

Increasing Number of Sundance Films are Being Crowdfunded

Of the 140-plus films in this year’s Sundance Film Festival, 26 of them were crowdfunded through Kickstarter and Indiegogo. Zach Braff’s “Wish I Was Here” was one such film, which raised funds from more than 47,000 fans to make up part of its $5 million budget. Some question what kind of impact crowdsourcing might have on sales and distribution, but many filmmakers insist it’s a great way to raise awareness and interest in their productions. Continue reading Increasing Number of Sundance Films are Being Crowdfunded

Vimeo Looks to Crowdfunding Sites for its On Demand Platform

Content licensing has seen a paradigm shift with the iTunes Store and emerging online alternatives for distribution. Now Vimeo, largely touted as a competitor to YouTube, has announced a program to help indie filmmakers market their films if they have raised at least $10,000 from crowdfunding sites. Vimeo searches for movies to license, and offers creators free Pro accounts and promotion financing, in exchange for the movies being made available on its paid distribution platform Vimeo On Demand.

Continue reading Vimeo Looks to Crowdfunding Sites for its On Demand Platform

Sundance: Some Indie Films are Opting for Smaller Screens

The annual Sundance Film Festival kicked off this week in Park City, but despite the buzz surrounding the event, the indie distribution landscape is changing. Filmmakers are not profiting from festival exposure like they were only a few years ago, and some are choosing to deliver movies directly to an audience on smaller screens. Many independent films, even those that get scooped up at festivals, run the risk of not making it to theatrical distribution. Continue reading Sundance: Some Indie Films are Opting for Smaller Screens

Netflix Plans to Release Sundance Award-Winning Documentary

Netflix is making good on its promise to compete directly with movie theaters now that it’s in final negotiations for the exclusive rights to a Sundance Film Festival documentary. The film, “The Square,” is about the Egyptian revolution and will be released through Netflix. It could make Netflix an Oscar contender, just a short while after its success at the Emmys with “House of Cards.” According to one source, this will be the first of many films to be released first on Netflix. Continue reading Netflix Plans to Release Sundance Award-Winning Documentary

Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

TV Veteran Questions Value of Kickstarting Known Artists

Veteran television writer/director/producer Ken Levine suggested on his blog last week that Big Hollywood has no business financing projects via Kickstarter, an approach he believes should be reserved for the little guy. He references actor/filmmaker Zach Braff, who has raised nearly $2.6 million through the crowdfunding site to finance “Wish I Was Here,” his follow-up to “Garden State.” Levine believes offering Braff money “defeats the whole purpose of Kickstarter.” Continue reading TV Veteran Questions Value of Kickstarting Known Artists

Sundance Draws Big Spending and Wide Release Commitments

Indie films are selling impressively well, and for high prices, at this year’s Sundance Festival in Park City, Utah. According to Variety, there were five seven-figure deals “that came with the promise of a healthy run on big screens.” The reason, says former ICM international and indie film topper Hal Sadoff, is that “indies are rising to fill the niche the studios have all but abandoned.” Continue reading Sundance Draws Big Spending and Wide Release Commitments

Kickstarter Crowdfunding Leads to Oscar Nominated Films

While Kickstarter has gained much attention for its successful funding of consumer products like the Pebble Watch or the Ouya gaming system, much of its crowdfunding has gone into creation of the arts. “Kings Point,” “Buzkashi Boys” and “Inocente” have become the fourth, fifth and sixth Kickstarter-funded films to earn Academy Award nominations. Continue reading Kickstarter Crowdfunding Leads to Oscar Nominated Films

Sundance Institute will Distribute Indies Online

  • In an effort to help emerging artists reach wider audiences, the Sundance Institute has partnered with online video outlets including Hulu, Amazon, Netflix, iTunes, YouTube and SundanceNow.
  • The deals are not exclusive to any one platform, so films can be made available simultaneously on competing sites.
  • Films will be packaged under the Sundance name as part of its recently launched Artist Services Initiative. Marketing guidance will also be provided to filmmakers through the new Web-based program.
  • New Video will serve as the aggregation partner for online distribution, taking a small cut of the revenues. However, the online services will not purchase the movies, enabling the filmmakers to retain their copyrights.
  • Sundance hopes that the online initiative will provide an audience for films that typically do not find conventional distribution. First to be distributed: “Connected: An Autoblogography about Love, Death & Technology” by Tiffany Shlain and “On the Ice” from Andrew Okpeaha MacLean.