Movie Studios to Advertise via Facebook’s New Video Ad Model

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

Prime Focus Technologies to Acquire DAX in $12.5 Million Deal

Prime Focus Technologies (PFT) has agreed to acquire DAX in a deal valued at nearly $12.5 million. PFT is known for CLEAR, its cloud-based content and workflow management platform, while Culver City-based DAX develops media asset management applications and cloud-based production software, including the Emmy-winning Digital Dailies. DAX is actively engaged in the ETC’s Cloud Project, sharing both expertise and development resources. Continue reading Prime Focus Technologies to Acquire DAX in $12.5 Million Deal

Disney Teams with Shanghai Media, Producer Forms New Studio

Disney has signed a multiyear deal with Shanghai Media Group that will have writers in the U.S. collaborate with Chinese writers and filmmakers to develop Disney-branded movies that incorporate Chinese themes. The partnership will also expand training opportunities between the creative teams of both countries. Meanwhile, film producer Robert Simonds is forming a new movie studio that intends to meet the growing needs of China and self-distribute the types of films that have been displaced by summer blockbusters. Continue reading Disney Teams with Shanghai Media, Producer Forms New Studio

Production in the Cloud: ETC to Host OpenStack Event Next Week

The Entertainment Technology Center@USC will host “Eventually OpenStack” on Monday, March 17 in Santa Monica. The event, scheduled for 6:30-8:30 pm and open to all, will examine how open source and cloud technologies are impacting the media and entertainment industry. Presenters include Yahoo’s Sean Roberts (board director at The OpenStack Foundation), DigitalFilm Tree CTO Guillaume Aubuchon, and Steve Hallett of Symantec. For more information, contact Erik Weaver at ETC or visit the event’s registration page. Continue reading Production in the Cloud: ETC to Host OpenStack Event Next Week

Web Video Pioneer KoldCast TV Shutters After Loss of Millions

Early pioneer of original online video content KoldCast TV announced last week that it is shutting down. KoldCast co-founder and CEO David S. Samuels said that the company has lost millions of dollars in its efforts to bring original serialized video to the Web. KoldCast’s production company, The Sixth Wall, will also close as the founders focus their energy on sister companies Dynamic Influence and Wild Spirit Studios, that offer production and consulting services for third parties. Continue reading Web Video Pioneer KoldCast TV Shutters After Loss of Millions

Disney Launches Online Movie Service Powered by Keychest

Disney has launched its new Disney Movies Anywhere (DMA), that allows consumers to purchase movies and store them in the cloud. Launching initially for iOS and the Web, the service is integrated with the Apple iTunes Store. Users can browse, buy and view more than 400 Disney, Pixar and Marvel movies (however, R-rated movies are not included). DMA is powered by Keychest digital storage and streaming tech, developed by Disney, the first to offer movies and TV shows through iTunes. Continue reading Disney Launches Online Movie Service Powered by Keychest

EVE Online: The Move From Game to Comic Book to TV Series

Gamemakers are increasingly looking to other platforms. CCP Games announced its plan to create a TV series based on the popular space game “EVE Online” almost one year ago. While the company has met with numerous networks and studio execs to develop a series, they claim to be in no rush to produce it. CCP wants to capitalize on the growing number of the online game’s worldwide players, and will launch “EVE: True Stories” as a comic book before a TV series is produced. Continue reading EVE Online: The Move From Game to Comic Book to TV Series

“Veronica Mars” To Be Released in Theaters, VOD on Same Day

Warner Bros. is planning to release its Kickstarter-initiated “Veronica Mars” movie, starring Kristen Bell, in 270 theaters on March 14, the same day the film will be made available to rent or purchase online. While independent studios and theaters have been experimenting with same-day releases in recent years, the move will mark the first time that a major Hollywood studio has distributed a movie theatrically and for home viewing simultaneously in the U.S. Continue reading “Veronica Mars” To Be Released in Theaters, VOD on Same Day

ILM Has Plans to Open New Visual Effects Facility in London

Carolyn Giardina of The Hollywood Reporter forwarded us news that Industrial Light & Magic, the visual effects division of Lucasfilm, has major expansion plans including a new facility in central London, just outside of Soho, and a move for the Vancouver team to a larger space that will allow the group to double from 100 to 200 employees. Lucasfilm also recently opened an ILM facility in Singapore. The VFX arm is a wholly-owned subsidiary of The Walt Disney Company. Continue reading ILM Has Plans to Open New Visual Effects Facility in London

BitTorrent Offers Hollywood Bundle Options for Promo Content

BitTorrent is making efforts to appeal to Hollywood — and help generate legitimate revenue — by offering studios and artists the opportunity to sell and distribute their material in Bundles as a way to entice customers to buy the full content on iTunes or other similar services. BitTorrent Bundles has already teamed up with Lady Gaga, Madonna and Vice Media to launch promotional content including photos, trailers, videos, songs and other extras. Continue reading BitTorrent Offers Hollywood Bundle Options for Promo Content

Zynga Acquires NaturalMotion and Its Simulation Technology

Social gaming company Zynga has acquired game and software developer NaturalMotion for $527 million — giving the company access to simulation technology that makes characters look and move naturally. Zynga hopes to improve its mobile games like “FarmVille,” which currently feature more cartoon-like 2D characters. The same technology behind NaturalMotion was used in the “Lord of the Rings” movies, and Rockstar uses it for the “Grand Theft Auto” games. Continue reading Zynga Acquires NaturalMotion and Its Simulation Technology

Dolby Vision Used for New “Chicago: Diamond Edition” Blu-ray

Carolyn Giardina of The Hollywood Reporter forwarded us news that the Best Picture Oscar winner “Chicago” has been remastered in Dolby Vision to create a “Chicago: Diamond Edition” Blu-ray that will go on sale next week. The Blu-ray audio for Rob Marshall’s 2002 film also features a new Dolby TrueHD 7.1 mix. Unveiled at CES, Dolby Vision is the company’s tech specification for high luminance, wide color gamut and high dynamic range intended for HD or 4K resolution images. Continue reading Dolby Vision Used for New “Chicago: Diamond Edition” Blu-ray

Artist Offers New Views of Iconic Movie Sets with 3D Models

Four iconic movie sets recently received a 3D makeover by Dutch artist Siebe de Boer. The artist created fully three-dimensional computer models of the Greenwich Village courtyard from “Rear Window,” the modernist living room of “Gattaca,” the Shangri-La towers of “Brazil,” and the War Room from “Dr. Strangelove.” While the original sets used optical illusions to appear three-dimensional, de Boer’s versions use detailed artistry to allow viewers to look at the sets from any angle. Continue reading Artist Offers New Views of Iconic Movie Sets with 3D Models

YouTube Content Creators Question Ad Revenue Sharing Value

Since YouTube simplified its model of ad revenue sharing by letting content producers merely click a button to opt in, it’s seen a sharp increase in the numbers of creators and content — and, subsequently, revenue. A growing number of video producers are earning their livings from the site, though many say YouTube’s substantial cut of the advertising profits makes it less lucrative than what their videos are worth and how much time is spent producing them. Continue reading YouTube Content Creators Question Ad Revenue Sharing Value

Arri Brings Amira Digital Camera to Burbank for Early Preview

In advance of Amira’s launch at NAB, Arri has sent four prototypes of its new digital camera on tour. One camera is visiting the company’s Burbank facility for early previews and limited testing. The $40,000 shoulder-mount Amira, which uses the same imaging sensor as Arri’s $75,000 Alexa digital cinematography camera, is expected to ship in April. Lighter and smaller than the popular Alexa, the Amira is intended for productions such as documentaries and TV news magazine programs. Continue reading Arri Brings Amira Digital Camera to Burbank for Early Preview