Pilot: Nielsen Digital Program Ratings to Measure Online TV

Nielsen has scheduled a pilot program for its previously announced Digital Program Ratings, intended to measure online TV audiences. Broadcast and cable entities including ABC, AOL, A+E, CBS, Discovery, Fox, NBC and Univision are scheduled to participate in the ratings system testing May through July. The pilot program is the next step toward a broader commercial rollout, anticipated to launch later this year. Continue reading Pilot: Nielsen Digital Program Ratings to Measure Online TV

Yahoo Announces New Shows and Broadcast Partnerships

At this week’s Digital Content NewFronts event in New York, Yahoo announced a new slate of online comedies and lifestyle programs to be available this year. In addition to the original programming, Yahoo has partnered with WWE to create an online wrestling hub scheduled to launch this summer, and will feature select streaming content from Conde Nast Entertainment, ABC News and CNBC. Continue reading Yahoo Announces New Shows and Broadcast Partnerships

Hulu Doubles Paid Subscribers, Announces Original Shows

Hulu announced yesterday that it has doubled its number of paid subscriptions to four million over the last year. The announcement was made Tuesday morning during the Digital Content NewFronts in New York. The company said it set a new revenue record in the first quarter, but did not specify the amount. Hulu also announced its third and most ambitious wave of original programming that will debut exclusively on the video site this year. Continue reading Hulu Doubles Paid Subscribers, Announces Original Shows

Media Companies Compete for Ad Dollars at NewFronts

An array of companies that produce digital online content are offering presentations, parties, goody bags and more this week in New York City as part of their efforts to draw advertising dollars from marketers and agencies. Similar to how the TV upfront season works, media companies presenting at the Digital Content NewFronts are pulling out all the stops to showcase new series and programming ventures for Madison Avenue. Continue reading Media Companies Compete for Ad Dollars at NewFronts

Digital NewFronts: IAB Report Says Online Video on the Rise

Online video has yet to match television in terms of viewership numbers, but it is gaining momentum. According to the Interactive Advertising Bureau, which released its findings at this week’s Digital Content NewFronts in New York, professionally produced online video reaches approximately 45 million U.S. viewers each month (roughly 19 percent of adults). Nielsen indicates that more than 95 percent of the U.S. population watches TV. Continue reading Digital NewFronts: IAB Report Says Online Video on the Rise

Mobile App Traffic During Prime Time TV Hours on the Rise

New data from analytics firm Flurry indicates that mobile app traffic is heavy during the middle of prime time television hours. On weekdays, from 7:00 p.m. to 9:00 p.m., more than 50 million U.S. consumers are using mobile apps, according to the research. While mobile app usage has exploded in the last two years, ratings for numerous prime time shows have fallen. However, shows with older audiences are maintaining viewers — and original online programming continues to grow. Continue reading Mobile App Traffic During Prime Time TV Hours on the Rise

TV App: Local Station Pursues Online and Mobile Viewers

As an increasing number of television viewers are accessing content via tablets and smartphones, apps from the likes of HBO, ESPN and Netflix are growing in popularity. Local TV stations may soon be taking a similar approach to pursuing online and mobile viewers. For example, NBC affiliate KHQ in Spokane, Washington launched its “Watch KHQ” app earlier this month. While content is currently limited, the app suggests a new direction by local broadcasters. Continue reading TV App: Local Station Pursues Online and Mobile Viewers

YouTube Themed Weeks to Grow Platform as Next-Gen TV?

Google announced last week the YouTube Comedy Week, “a seven-day cyber extravaganza designed to showcase some of the best comedy across its expansive video platform,” reports AP. The special online venture is slated for May 19-25, will kick off with a global live stream from Los Angeles, and marks the first of additional event weeks planned around various themes to be held in the near future. Continue reading YouTube Themed Weeks to Grow Platform as Next-Gen TV?

Netflix Spends Big in Effort to Lead Internet TV Transition

Netflix is spending billions as television evolves from a linear delivery model to a world of competing apps and new screens. CEO Reed Hastings released an 11-page paper this week on the company’s investor relations site that outlines ambitious plans for the future. While we’ve heard some of Hastings’ points in the past, the paper offers new insights regarding the transition from traditional linear TV to a new era of Internet-delivered on-demand content. Continue reading Netflix Spends Big in Effort to Lead Internet TV Transition

Could Amazon Set-Top Box be an All-In-One Media Center?

Amazon reportedly has plans to launch a television set-top box that would stream video over the Internet to televisions and provide access to the company’s expanding video services, including the Amazon Video on Demand store. The new device, expected as early as sometime this year, would compete with Apple’s set-top box, Apple TV, in addition to video-delivery products from Roku, Boxee, Microsoft and Sony. Continue reading Could Amazon Set-Top Box be an All-In-One Media Center?

Potential Aereo Rival: CBS Invests in Streaming TV Startup

As broadcasters continue to battle the unauthorized distribution of their shows via Aereo, CBS announced that it has acquired a minority stake in Syncbak, a company that allows local TV stations to stream their content online. Syncbak’s technology enables the delivery of broadcast signals to smartphones and tablets. The service is currently being tested by more than 100 TV stations (including CBS, ABC, Fox and NBC affiliates) in 70 markets. Continue reading Potential Aereo Rival: CBS Invests in Streaming TV Startup

Controversial TV Streamer Aereo Announces Boston Launch

Streaming TV startup Aereo, which currently delivers over-the-air broadcast television to Internet-connected devices via its antenna/DVR technology in the New York City area, announced that it plans to launch in the Boston metropolitan area on May 15. Despite legal battles with broadcasters regarding copyright infringement, Aereo raised $38 million earlier this year from investors including Barry Diller as part of a plan to expand into 22 U.S. markets. Continue reading Controversial TV Streamer Aereo Announces Boston Launch

Twitter Signs Deals with Broadcasters and Ad-Buying Firm

Twitter signed deals over the weekend with BBC America and Comedy Central that will bring video clips inside users’ real-time streams (last week we reported that Twitter was in discussions with Viacom, Comcast and NBC). While there have been video content deals before, such as featuring Weather Channel updates in expanded tweets, the new deals could serve as prototypes for future video sharing. Perhaps as a sign of things to come, Twitter also announced a new deal with a major ad-buying firm. Continue reading Twitter Signs Deals with Broadcasters and Ad-Buying Firm

Strong Quarter for Netflix, Plans Selective Licensing Strategy

Netflix exceeded Wall Street expectations in U.S. streaming-subscriber growth for the first quarter and is now nearly on par with HBO in regards to number of paying customers. According to SNL Kagan, HBO had 28.7 million paid subscribers in the U.S. at the end of 2012. Netflix had 27.9 million paid streaming subscribers at the end of March, but total subscriptions reached 29.2 million when including free promotions. Continue reading Strong Quarter for Netflix, Plans Selective Licensing Strategy

Consumer Demand for Classic Films on DVD and Blu-ray?

In an effort to boost slumping home video sales, Hollywood studios are turning to the classics. Films such as “Rebel Without a Cause” (1955), “Cleopatra” (1963) and “Funny Girl” (1968) are scheduled for rerelease on DVD and Blu-ray Disc. Amid a nearly decade-long drop in home video sales of new movies, largely due to rental options such as Netflix and VOD, demand for catalog titles has held up better. Continue reading Consumer Demand for Classic Films on DVD and Blu-ray?

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