Spotify is adding a new tool called Showcase that lets artists promote their work in the app’s homepage feed. Showcase “appears as a mobile banner at the top of Spotify’s Home — the most visited place on Spotify, where millions of listeners come to decide what to listen to, resulting in billions of streams each day,” the streamer says, adding that “people who see a Showcase are 6x more likely to stream the promoted release.” The banners will carry labels indicating a recommendation is sponsored. The company is also launching a marketing tool called Songwriter Promo Cards to assist with discovery. Continue reading Spotify Lets Artists Pay to Get Home Feed Recommendations

Spotify is adding new features that will allow for more social expression and help users discover new music, among other things. The audio streaming giant service is adding a video feed designed to recommend songs, podcasts and audiobooks via short clips, like those found on TikTok, YouTube Shorts and Instagram. “Previews,” as they’re called, allow users to swipe through content recommendations. Generated either via algorithm or configured by an artist or podcaster, the short videos are meant to encourage a deep dive into something new or saving for later.
Continue reading Spotify Launches New Video Feed to Keep Listeners Listening

Spotify is harnessing OpenAI’s generative artificial intelligence for DJ, a personalized audio guide that will not only curate tunes based on a listener’s taste, but will also deliver commentary and banter “in a stunningly realistic voice” that leverages technology from subsidiary Sonantic, acquired last year. The new feature is launching in beta this week in the U.S. and Canada with a high level of human oversight, expected to diminish over time. The combination of “generative AI tooling” and the expertise of Spotify music editors will allow the company to scale and customize “in ways never before possible.” Continue reading New Spotify AI DJ Offers Custom Playlists and Commentary

Twitch will debut its reality competition show, “Stream On” on March 8, featuring 14 online video personalities vying for a $60,000 prize over an 11-week period. The competition and its prize money is intended to help finance and promote the streaming careers of new Twitch Partners who are building audiences already, but have yet to break out. Those selected to compete are gaining recognition for talent beyond gaming, such as art, comedy, cooking and music. The show will be produced by Twitch Studios and air live on Twitch.tv. Continue reading Twitch’s Reality Show Aims to Promote Aspiring Video Stars