Sensor devices used to track shoppers are becoming more commonplace in shopping malls this holiday season. The devices, often scattered through malls to identify shoppers’ movements, help retailers track how long people are waiting in line and pinpoint where they’re shopping. Some even use heat maps to show where within a store most people are gravitating. The Future of Privacy Forum estimates that approximately 1,000 retailers are using sensors. Continue reading More Retailers Tracking Shoppers with Sensor Technologies

Embedded sensor technology has proven to be useful in a number of markets, but some are saying it can revolutionize the retail experience for both companies and consumers if used to its full potential. Though online retail is booming in popularity, many transactions still take place inside physical stores, often with the aid of a mobile device. By linking up those factors, shoppers’ experiences will be more productive, and companies will benefit with greater profits. Continue reading New Sensor Technologies Have Untapped Potential in Retail

Cyber Monday, one of the busiest online commerce days of the year, is now extending to the rest of the holiday season. Consumers are no longer waiting until the Monday after Thanksgiving to surf the Web for deals. Rather, utilizing their tablets and smartphones, consumers are shopping online for a longer stretch. This is forcing companies like Amazon and eBay to compete with retailers to attract online buyers both before and after Cyber Monday. Continue reading Holiday Shopping Takes a Mobile Turn, Companies Respond

When Apple released iOS 7 in June, the company incorporated a proximity-based service called iBeacon that is now being used in retail stores. Mobile retail app developer Shopkick recently announced a service called ShopBeacon that uses iBeacon technology to track customers when they enter and move around the store, and allows the business itself to interact with the customers as they shop. ShopBeacon’s first official trial partner is Macy’s. Continue reading Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

Google is now offering a prepaid debit card that can be used in stores and at ATMs. Using Google Wallet, consumers will be able to access funds just like they would with a regular debit card. The Wallet Card will be accepted wherever MasterCard is accepted, and is free without any monthly fees. The card will also provide Google with consumer information like what was purchased and for how much — even the name and address of the consumer would be recorded. Continue reading Google Unveils New Prepaid Debit Card Using Google Wallet