Nielsen Says Viewers ‘Love’ Streaming but Find It Confusing

Seventy two percent of Americans say they “love” their user experience with streaming services, according to Nielsen’s State of Play report, which notes that 93 percent of those surveyed will increase their streaming subscriptions or make no change, despite nearly half the respondents admitting they’re somewhat overwhelmed by options. As of February, U.S. viewers could choose from more than 817,000 unique program titles, compared to about 646,000 in 2019. In the 12 months ending February 2022, Americans’ upped their average weekly video streaming time by 18 percent, to 169.4 billion streaming minutes, from 143.2 billion. Continue reading Nielsen Says Viewers ‘Love’ Streaming but Find It Confusing