At this week’s Google I/O developer conference, the company unveiled its Android 12 mobile operating system with numerous visual changes and new privacy features. The company also showcased Project Starline, a prototype virtual meeting booth that could replace Google Meet. In addition, Google is tweaking its smartwatch Wear OS and has improved Photos’ discovery and Chrome’s built-in password manager. More remote working tools and new natural language skills were debuted. Google also tweaked Maps and shopping tools. Continue reading Google I/O: Android 12, Remote Working Tools, Wear Update

Apple Music and Amazon Music are unveiling high-resolution audio to subscribers at no extra cost. Amazon Music had announced that its Amazon Music HD is available to all eligible Amazon Music Unlimited subscribers and Apple revealed that subscribers will be able to access Lossless Audio, “to hear the exact same thing that artists created in the studio.” Apple Music users will, based on their connection, be able to choose music resolution from CD quality (16 bit/44.1 kHz) up to Hi-Resolution Lossless at 24 bit/192 kHz. Continue reading Amazon Music, Apple Music Unveil Hi-Res Audio for All Subs

In the final Fall 2020 installment of ETC@USC’s Executive Coffee with… series on November 12, Dolby Laboratories proposed two discussion topics: 1) Virtual and augmented reality; what are they good for, and what concerns you about them? And 2) Privacy, security and controlling your own data. Richard Doherty, senior director of technology strategy, Office of the CTO at Dolby Labs led a group of 14 Dolby employees in a discussion with seven USC students studying cinema, engineering, music, communication and business. Continue reading ETC Executive Coffee: USC Students Meet with Dolby Execs

At WWDC this week, Apple officially announced its plan to move from Intel chips to ARM-based “Apple Silicon” chips. With its own chips, Apple will no longer have to rely on Intel’s update cycles. It also means that Apple will be able to bring its customized neural engines to Macs for tasks that use machine learning. Apple stated that developers will be able to create apps that run on ARM-based Macs in Xcode’s new version, which will also continue to support Intel x86 Macs. Additionally, the company announced iOS 14 (with home screen widgets), iPadOS 14 (with Scribble handwriting-to-text conversion), macOS and Safari upgrades, spatial audio for AirPods Pro, Apple TV updates, and more.  Continue reading WWDC: Apple Unveils New Silicon Chips, macOS, iOS, More

During CES we saw a number of VR and AR headsets that illustrate the emerging trends and most recent developments in this space. LetinAR showcased its PinMR optical solution with glasses that leverage 11 pinhole micromirrors per eye in order to deliver a clear and bright image. Panasonic demonstrated a prototype of its new VR headset with micro OLED 2,048 x 2,048 resolution, HDR and spatial audio. Human Capable presented its lightweight and affordable glasses expected to ship Q2 this year, while Pimax showed an updated tethered HMD with native 4K per eye display. And Nreal showed significant improvement to the brightness of its AR display. Continue reading CES Features the Latest Advances in VR and AR Headsets

When Facebook’s Oculus Quest debuts on May 21, Google’s YouTube VR and its more than one million public VR videos will be available as an app. The app — first launched in 2016 — is already released for Oculus Go, Oculus Rift, HTC Vive, PlayStation VR, Samsung Gear VR and Google Daydream View. YouTube VR will allow Quest headset wearers to search for videos via voice and find VR (and non-VR) YouTube content with a “VR-optimized interface.” The VR movie theater Bigscreen will also launch on Oculus Quest and the Rift S headsets. Continue reading Oculus Quest to Launch with YouTube VR’s Million Videos

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

The South by Southwest (SXSW) technology, media and culture conference is taking place in Austin, Texas this week. From March 10-13, Sony invited guests to its WOW Studio, an interactive exhibit blending art and technology that featured displays and prototypes involving spatial audio, AI and robotics, tabletop projection, VR gaming, and more. Sony created interactive augmented reality without the fuss (or added cost) of goggles, glasses or other headgear, and SXSW attendees had the opportunity to participate in immersive hologram experiences.

Continue reading Sony Showcases Interactive Hologram Experiences at SXSW

HTC’s new Vive Pro VR headset made a major splash this week in Las Vegas and received notable Best of CES awards, including the Best Gaming Product from Engadget and the Best VR/AR award from The Verge. HTC added built-in headphones to this version and increased the resolution of the dual-OLED displays 78 percent to 2,880 x 1,600 (1,400 x 1,600 per eye). The headphones offer spatial audio support, but no noise-canceling functionality. HTC added dual microphones and dual front-facing cameras, which should attract developers. Continue reading HTC Beefs Up Resolution and Adds Headphones to Vive Pro

Virtual reality, augmented reality and immersive experiences crossed over the apex of the hype curve and are now tracking the slope of enlightenment as they develop into niche market applications or pivot into location-based entertainment. Resolution, frame rate, horizontal and vertical field of view in the HMDs (head mounted displays), and head and body tracking technology, have all improved over the last year with further advances expected next month at CES 2018 in Las Vegas. This applies equally to next generation HMDs, projection, and heads-up approaches to immersive experiences. Continue reading VR and AR Expected to Further Redefine Experiences at CES

Google has launched Resonance Audio, a spatial audio software development kit based on technology from the company’s current VR Audio SDK. The latter was introduced with the Cardboard SDK in January 2016 and then integrated into the main Google VR SDK in May of the same year. The goal with Resonance Audio is to make it easier to develop for mobile and desktop platforms. The VR SDK audio engine already supports multiple platforms, but Google recognized that it could be “confusing and time-consuming” to work with various audio tools. Continue reading Google Debuts Spatial Audio SDK for Immersive Experiences

At the Samsung Developer Conference in San Francisco this week, the company showcased its 360 Round video camera, which captures 360-degree 4K video that can be live-streamed or recorded. The camera, with 17 lenses, is slated for release in Q4. Samsung Electronics vice president Taeyoung Kim says the company is also developing a new version of mobile VR technology with a controller that offers six degrees of freedom (6DOF) and inside-out tracking. Samsung released its Gear VR headset in 2014, which offers three degrees of freedom. Continue reading Samsung’s 360 Round: 4K Camera Live-Streams 3D for VR

Microsoft and Samsung have partnered on a new virtual reality headset, HMD Odyssey, that relies on the former’s Windows Mixed Reality, Windows 10 software for immersive computing on devices and headsets. Samsung is not the first company to base its VR headsets on Windows 10: Acer, Dell, HP and Lenovo Group are all building such VR devices. But Samsung is Microsoft’s most important partner thus far as the computing company faces Apple, Google, Facebook and other major rivals in the virtual reality/augmented reality arena. Continue reading Samsung Takes on Rift With Windows Mixed Reality Headset

The primary takeaway from the companies showing in the AR and VR Marketplaces in LVCC South Hall was that many new products look similar to last year’s devices, but they offer significant improvements that will make the experience they deliver more compelling. Mobile VR headsets are finding ways to capture lean-in movement, blurring the difference between new offerings and the high-end VR HMDs such as Oculus Rift and HTC Vive. AR glasses are getting lighter, clearer and brighter. And startups are exploring opportunities to bring VR and AR experiences into current social media platforms and build on media sharing habits. At CES this week, we learned compelling news from the likes of ODG, Zeiss, Lumus, Vuzix, DTS and others. Continue reading Companies Showcase Next Wave of AR and VR at CES 2017

In 2016 the definition of virtual reality became somewhat diluted as it entered mainstream culture. Everything from non-interactive 360 videos viewable on a tablet to free-roaming full-body head-mounted display experiences inside warehouse spaces was marketed as VR. We saw ‘magic window’ VR experiences, a push for consumer HMDs including Gear VR, Oculus Rift, HTC Vive and PlayStation VR, and the introduction of low-cost alternatives such as Google Cardboard. It should come as little surprise that more than 210 companies exhibiting at CES 2017 use the keywords AR and/or VR in their descriptions; 72 are clustered in the Gaming and VR Marketplace section in South Hall Lower Level between spaces 21760 and 26025. Continue reading Virtual Reality Will Be a Major Force at CES 2017 Next Month