Hulu has proven successful with providing TV content online (the service is second only to YouTube in terms of viewer engagement), but the video platform has yet to effectively break into practical social offerings. That may change with its new Facebook app, which strives to make the Hulu experience more social.
The new app will enable viewing of content directly within Facebook, will allow you to see what your friends are watching (with approval), and will provide options for having conversations about shows and leaving comments.
“The coolest part? As you’re watching Hulu content, be it a full show, clip, or film, you can leave comments on particular moments within the video. Oh yes. SoundCloud-style,” reports TechCrunch. “And, naturally, once you leave a comment on a particular moment, you can then blast it out to friends to let them know how clever you are — on both Hulu and Facebook.”
Hulu Plus users can access their entire library in Facebook. And you can elect not to share what you watch with friends, via the share settings or privacy settings on Hulu or Facebook.
TechCrunch is enthusiastic about the app: “We welcome you, Hulubook. Facebulu.”
Facebook is expected to unveil a new service at its F8 developers conference in San Francisco on Thursday that allows users to share their music, TV shows and movies (for example, a user’s Facebook profile page would display the music being consumed to friends).
The New York Times suggests that Facebook has reportedly signed deals with Spotify, Rhapsody, MOG, Deezer and Vevo that may bring millions of new users to their sites. Some are responding by introducing new ad-supported services to lessen the “friction” for new users (however, Rhapsody will reportedly continue with its subscription-only service).
Related news has been reported via ETCentric in recent days…
More information is emerging about Facebook’s new music service (which may be called Vibes). TechCrunch reports that “MOG, Spotify and Rdio have of course already been widely reported as launch partners for ‘Facebook Music,’ but notably, Deezer, SoundCloud and Rhapsody are new names.” This is based on “interesting references” found in the HTML code of the various streaming services.
In addition to an anticipated new music service, reports are circulating that the social networker may announce plans for bringing Hulu and possibly Netflix into the fold. We’ll see what shakes out this week, but until then the news media is in rumor mode: “Real-time viewing parties? It’s possible. Just not confirmed,” reports Gizmodo. “But the deal keeps things interesting for Hulu pre-buyout, its backing providers having all but jumped ship and offering their own streaming services.”
ETCentric will have more later in the week following the conference. Stay tuned…