ITU Group is Testing High Dynamic Range Format Proposals

According to David Wood, chairman of the International Telecommunication Union group working to recommend a global blueprint for UHD, high dynamic range (HDR) technology “may well be an important feature of Ultra HDTV in future years, though the jury is still out, and will take some months to reach a verdict.” The group is currently considering HDR as an addition to UHD, and is looking at format proposals from companies including Dolby, Philips, Technicolor and the BBC. Continue reading ITU Group is Testing High Dynamic Range Format Proposals

Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover

The Hollywood IT Society (HITS) — a community of IT professionals representing the studios of the MPAA and supporting information tech partners — hosted its annual day-long Hollywood IT Summit at the Hyatt Regency in Century City this week. Adapting to rapidly changing expectations for IT-related content production and distribution was the running theme at the April 22 event, where execs and creatives gathered to discuss network connectivity, cloud resources, big data, analytics, content management and more. Continue reading Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover

NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema

The ongoing effort to utilize new technologies in the service of storytelling was the theme of USC School of Cinematic Arts (SCA) Dean Elizabeth Daley’s keynote address Sunday at the SMPTE Technology Summit on Cinema at NAB. Digital technology is deeply engrained throughout the SCA curriculum. In fact, the Interactive Media & Games Division and the John C. Hench Division of Animation and Digital Arts wouldn’t exist without it. Yet “everything has changed, and nothing has changed. Great storytelling is still key,” Daley said. Continue reading NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema

Panel Envisions the Future of Cinema at SMPTE Tech Summit

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

SMPTE Tech Summit: Understanding the Human Vision System

The first Saturday morning session of SMPTE’s Technology Summit On Cinema at NAB focused on factors that could impact the UHD TV rollout, including research on what humans are able to see and observe. During a panel titled “Understanding the Human Vision System,” Dr. Jenny Read of Newcastle University Institute of Neuroscience set the stage by discussing four parameters of vision: spatial resolution, temporal resolution, dynamic range, and color perception. Related studies from Dolby, EBU and EPFL were presented. Continue reading SMPTE Tech Summit: Understanding the Human Vision System

Judge Rules in Royalty Lawsuit Between Pandora and ASCAP

In somewhat anticlimactic fashion, the lengthy, dramatic battle regarding what digital music service Pandora should pay ASCAP ended Friday when U.S. District Judge Denise Cote ruled that Pandora should continue to pay the performing rights organization what it has been paying through 2015. Pandora had argued that it should pay less than the current 1.85 percent of revenue, while ASCAP had argued for an escalating rate structure that would require Pandora to pay 2.5 percent of revenue for 2013 and 3 percent in 2015. Continue reading Judge Rules in Royalty Lawsuit Between Pandora and ASCAP

Ev Williams Reimagines Online Writing with Launch of Medium

Evan Williams, co-founder of Twitter and Blogger, is launching a startup called Medium to improve the way people write and collaborate online. The goal is to find a balance between traditional journalism, where professional editors help reporters publish articles, and modern journalism, where anyone can post anything online. Williams hopes to tackle the massive amount of articles and posts currently online, which makes it challenging for readers to decipher which information is important and accurate. Continue reading Ev Williams Reimagines Online Writing with Launch of Medium

VFX Industry Plans Oscar Demonstration to Protest Offshoring

PandoDaily and TheWrap are among those reporting that visual effects industry workers are planning a demonstration outside the Dolby Theatre in Hollywood during Sunday’s Academy Awards to protest ongoing efforts to send post-production work overseas. The group believes that offshoring has led to a slow collapse of the VFX industry in the U.S. While there was little the effects industry could do about this in the past, it may now be armed with a new weapon based on the MPAA’s attempts to combat Internet piracy. Continue reading VFX Industry Plans Oscar Demonstration to Protest Offshoring

Pandora Lawsuit Could Impact Music Industry’s Royalty Model

For the past 73 years, the Justice Department has governed licensing organizations ASCAP and BMI to ensure songwriters receive fair royalty rates when their songs are played. Now Pandora is taking on ASCAP in a trial over royalty payments that is being carefully followed by the publishing industry. Music publishers including Sony/ATV and Universal are calling for an overhaul of the system, while tech firms are claiming that publishers are attempting to skirt federal rules designed to protect them.

Continue reading Pandora Lawsuit Could Impact Music Industry’s Royalty Model

UHD: Execs Debate Production, Distribution, Adoption at CES

As expected, Ultra HD was a hot topic at the 2014 International CES, with plenty of support as well as debate. While some have asserted that UHD is inevitable at this point, others have suggested that success will be reliant upon the right combination of multiple factors including 4K set penetration, an efficient delivery infrastructure and the availability of content. Industry leaders addressed these topics and more during compelling panel discussions in Las Vegas. Continue reading UHD: Execs Debate Production, Distribution, Adoption at CES

EXCLUSIVE: SMPTE Asks if 4K Will Be a Hit with Consumers

Industry leaders gathered at Loews Hollywood Hotel for the Society of Motion Picture and Television Engineers’ annual conference this week. Executives from Samsung, Sony, NPD DisplaySearch and HDMI Licensing discussed the progress and future of 4K television during the “4K/UHD TV – Will it be a hit with consumers?” panel. Topics included quality, pricing, content availability, upconversion, replacement cycles, lessons learned from 3D TV, and the need for consistent terminology. Continue reading EXCLUSIVE: SMPTE Asks if 4K Will Be a Hit with Consumers

SMPTE: Industry Executives Discuss the Future of Ultra HDTV

During a panel discussion at the SMPTE conference, execs from Sony, Samsung, HDMI Licensing and NPD DisplaySearch addressed the challenges ahead for what was described as an “exciting” time for “immersive” Ultra HDTV. The panel discussed topics including the current lack of available content and the need to shape a clear message for consumers. While the industry seems divided on a 4K transition, proponents at the conference suggested there would ultimately be consumer demand. Continue reading SMPTE: Industry Executives Discuss the Future of Ultra HDTV

Facebook: Impact of News Feed Seven Years After its Launch

Facebook’s News Feed feature was introduced in 2006, eventually leading to a significant shift in the Internet experience by impacting media, politics, advertising and communication. News Feed opened new possibilities for information exchange, making it more easily accessible to everyone. While some people may claim issue with making their information so available, it is the public nature of Facebook’s News Feed that has made the social media site so popular. Continue reading Facebook: Impact of News Feed Seven Years After its Launch

SMPTE Launches Informational YouTube Video Channel

  • The Society of Motion Picture and Television Engineers (SMPTE) launched its official YouTube channel earlier this month.
  • The channel will feature videos on the importance of industry standards and various clips on scientific and research findings from upcoming conferences.
  • Initial content will include a series of 60- second clips on the findings that will be presented at the SMPTE’s Second Annual International Conference on Stereoscopic 3D for Media and Entertainment (scheduled for tomorrow and Wednesday at the Millennium Broadway Hotel in New York City).
  • Expect clips regarding human factors related to viewing 3D materials, live holographic television and computational photography.