Showtime Network Syncing Interactive Content on LG Smart TVs

Premium cable network Showtime has begun syncing interactive elements for its shows directly onto LG’s smart TVs using Web-based technology. This service is unique in that there are no extraneous downloads or devices. Although not all Showtime viewers own the compatible technology for interactive TV, this will likely change in the future as more TV manufacturers adopt the standard HTML5 and JavaScript technologies used by LG’s LivePlus service. Continue reading Showtime Network Syncing Interactive Content on LG Smart TVs

Walt Disney Imagineering Redefining Alternate Reality Games

“The Optimist,” developed by Walt Disney Imagineering, is the latest take on the multi-platform experience known as the alternate reality game (ARG). Linked to the Damon Lindelof and Brad Bird film due in 2014 called “Tomorrowland,” the new ARG is part of Disney’s efforts to create new interactive experiences that place its audience members directly in the action and reach beyond the niche ARG audience to attract more people. Continue reading Walt Disney Imagineering Redefining Alternate Reality Games

Twitter Boosts its Social TV Arsenal with Trendrr Acquisition

Twitter has acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Twitter purchased social analytics firm Bluefin Labs earlier this year, while Nielsen picked up SocialGuide. Trendrr, which was developed by digital agency Wiredset and first launched in 2007, will not be signing any new social analytics contracts and its curation product will likely be fully folded into Twitter’s offerings. Financial terms of the deal were not disclosed. Continue reading Twitter Boosts its Social TV Arsenal with Trendrr Acquisition

New Ericsson Report Examines Consumer Video and TV Habits

Ericsson has published its latest consumer insight summary report, “TV and Media: Identifying the Needs of Tomorrow’s Video Consumers.” The ConsumerLab surveyed more than 17,000 people worldwide and, not surprisingly, learned that an increasing number of viewers are turning to mobile devices for TV and video. The report suggests that service providers have an opportunity to create new aggregate services that will help alleviate the complexity for users that has resulted from abundance of choice. Continue reading New Ericsson Report Examines Consumer Video and TV Habits

Amazon Web Services: Outage During Bid for CIA Contract

Amazon’s Web Services went down on Sunday due to a technical issue at a North Virginia data center. The outage was caused by a problem with a single networking device, and reveals that many companies do not distribute their Web services in different locations for service redundancy. This comes as Amazon is bidding on a CIA contract to manage their data services, and competitors are critical of whether Amazon can manage the demands of government data. Continue reading Amazon Web Services: Outage During Bid for CIA Contract

Nintendo Plans to Reduce Wii U Price and Offer New Handheld

Japanese videogame maker Nintendo will be reducing the price of its most expensive Wii U from $350 to $300 due to market pressure following disappointing sales. Customer preference for the Wii U Deluxe model encouraged the company to reduce the price on that model first. The company also plans to offer new games and expand its lineup of handheld consoles. Nintendo will be releasing the 2DS, which can play mobile titles without a 3D image. Continue reading Nintendo Plans to Reduce Wii U Price and Offer New Handheld

TV Advertising Feels the Heat of Video Ads on Mobile Devices

A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices

Twitter Hires Commerce Chief, Plans to Offer Shopping Tools

As part of its move into the online shopping space currently dominated by Amazon and eBay, Twitter has hired Nathan Hubbard as the company’s first head of commerce. Hubbard was president of Live Nation Entertainment’s Ticketmaster until earlier this month. Twitter plans to initially enter e-commerce by offering retailers tools for selling goods and services inside tweets. Forrester projects e-commerce will be a $370 billion market in the U.S. by 2017. Continue reading Twitter Hires Commerce Chief, Plans to Offer Shopping Tools

Twitter May Be Increasing Viewership for Live TV Broadcasts

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts

Instagram Acquires Video Sharing App and Stabilization Tech

Two months after Instagram introduced video to its popular app, the company has acquired video sharing app Luma (formerly Midnox), which provides users with a variety of filters and adjustment controls including brightness, contrast, saturation, exposure and more. Luma also has stabilization technology that could help Instagram with its Cinema stabilization feature. The Luma app is no longer available via iTunes, although the company will offer support through the end of the year. Continue reading Instagram Acquires Video Sharing App and Stabilization Tech

Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

Facebook Unveils Shared Photo Albums, Ideal for Group Events

Facebook announced its new shared photo albums feature yesterday that allows as many as 50 “contributors” to upload 200 images each to the same album. That means the shared albums can be as large as 10,000 photos in total. Previously, users were only able to upload photos to albums they had created, while albums were limited to 1,000 images. The new feature may affect photo album apps such as Albumatic and Flock. It is also similar to Google+’s Party Mode, which lets users share photos and videos. Continue reading Facebook Unveils Shared Photo Albums, Ideal for Group Events

Gifts Program: Facebook Replaces Physical Goods with Digital

Due to a lack of user demand, Facebook will shutter its physical gifting service that launched less than a year ago. Responding to higher customer preference, the company plans to shift its Gifts program entirely to gift cards and digital goods, since more than 80 percent of gifts sent on Facebook have been digital. The move is also likely due to the complicated delivery operation involving physical goods, including inventory tracking, fulfillment and customer service. Continue reading Gifts Program: Facebook Replaces Physical Goods with Digital

Galaxy Gear: New Samsung Smartwatch to Debut Next Week

Sources indicate that Samsung plans to unveil its long-awaited smartwatch device on September 4th at events in Berlin and New York. The Galaxy Gear is expected to feature an OLED with a 320×320 resolution, measuring about 2.5 inches, in addition to a dual-core processor, speakers, camera and support for NFC and Bluetooth. The Android device is expected to compete with similar upcoming products from companies including Apple, Microsoft and Sony. Continue reading Galaxy Gear: New Samsung Smartwatch to Debut Next Week

Google and Waze Integrate Their Mobile Maps for First Time

Google introduced this week the first integrations between its Google Maps for Mobile and the newly acquired Waze traffic app (Google purchased Waze for $1 billion in June). Obstacles such as construction, accidents and road closures reported by Waze users will now be available via the traffic tab on the iOS and Android versions of Google Maps. The Waze app will support Google search, while its map editors will have access to Google’s satellite imagery and Street View. Continue reading Google and Waze Integrate Their Mobile Maps for First Time