Meta Platforms is expanding its advertising inventory with new units in Facebook, Instagram and Messenger. Advertisers now have a new way to feature ads on Instagram’s Explore page, which displays content based on user preferences and routines. The Profile pages for all adult Instagram users will also carry advertising and select influencers will be eligible to push ads into their feeds as a way to potentially earn revenue. Messenger is going to use machine learning to program ads to likely purchasers. And Facebook Reels are getting “post-loop ads,” which creators and brands can slot between short videos. Continue reading Facebook, Instagram and Messenger Offering New Ad Units

Delaware Chancery Court judge Kathaleen McCormick says she expects the trial in Twitter’s lawsuit against Elon Musk to continue as scheduled, beginning October 17, despite a letter his attorneys sent Twitter management saying the mercurial Tesla chief intends to go through with his proposed $44 billion acquisition if the social media company drops its lawsuit against him. In a Wednesday filing, McCormick said the court expects Twitter’s delayed deposition of Musk, scheduled for today, to proceed as planned. However, as of last night it was reported that Musk and Twitter agreed to postpone the billionaire’s deposition. Continue reading Twitter Fate Still Vague After Musk Reaffirms Intent to Acquire

Adobe is taking artificial intelligence to the mass market in Photoshop Elements 2023 and Premiere Elements 2023. The new releases incorporate Adobe Sensei AI-powered features to enable intuitive, streamlined workflows and Step-by-step Guided Edits. The a la carte Elements line has been called “affordable” and “casual.” Adobe describes the overall package as “simple for users at any skill level,” leaving the door wide open for sophisticated features. Adobe says the smaller, lighter Elements 2023 packages offer improved speed and stability, installing 35 percent quicker, with a 50 percent baseline launch-time improvement.  Continue reading Adobe Elements Touts Consumer AI in Photoshop, Premiere

TikTok is said to be partnering with Los Angeles-based TalkShopLive to handle its live shopping initiative in North America after an in-house UK effort produced lackluster results. Due to hit the U.S. in time for the holiday season, TikTok Shop will be built on technology and support from TalkShopLive as it positions live-stream shopping hosted by influencers, brands and retailers selling products on the short-form video platform. Launched last year, TikTok Shop UK was the ByteDance company’s first such effort outside of Asia, where it is available in countries including Vietnam, Singapore and the Philippines. Continue reading TikTok May Team Up with TalkShopLive for a Holiday Launch

Twitter is the latest social media company to emulate TikTok by introducing an infinite video scroll. Tapping a video will expand it to full screen, which Twitter is calling its “immersive media viewer.” Once opened, users can then scroll up to start browsing. Tapping the back arrow exits the viewer and takes you back to the original tweet. And Twitter is making it easier to find “some of the most popular videos on Twitter” by adding a video carousel in the Explore tab “alongside Tweets and Trends.” The updates are rolling out beginning now, starting on iOS in English-speaking countries. Continue reading Twitter Emulating TikTok with Its New Scrolling Video Viewer

Google is the latest tech giant to be swayed by the influence of TikTok and Instagram as it reimagines a more visual, discovery-centric type of search. That was major media’s takeaway from the third annual Google Search On event, which continued the trend of trying to find more intuitive ways to search, namely visually and vocally, by snapping a photo or asking your phone a question. Thanks to advances in artificial intelligence, the Alphabet company says it is “going far beyond the search box to create search experiences that work more like our minds.” Continue reading Google Search Reinvention Focuses on Visuals and Discovery

The NBA becomes the latest sports league to court digital viewers, launching an app for streaming, personalization and socializing. The app is free to download, and NBA League Pass will be integrated into the app, with promotional pricing of $14.99 per month ($99.99 per season) for a standard package and $19.99 per month ($129.99 per season) for a premium subscription. The NBA App is a product of NBA Digital, the league’s joint venture with Turner Sports, and was built in partnership with Microsoft, the NBA’s cloud and artificial intelligence partner. Continue reading NBA and Microsoft Team on New DTC Mobile Streaming App

LinkedIn’s experiments on users have drawn scrutiny from a new study that says the platform may have crossed a line into “social engineering.” The tests, over five years from 2015 to 2019, involved changing the “People You May Know” algorithm to alternate between weak and strong contacts when recommending new connections. Affecting an estimated 20 million users, the test was designed to collect insight to improve the Microsoft-owned platform’s performance, but may have impacted people’s career opportunities. The study was co-authored by researchers at LinkedIn, Harvard Business School, MIT and Stanford and appeared this month in Science. Continue reading LinkedIn Test Raises Ethics Questions Over Parsing Big Data

Photo- and video-sharing social app Instagram is introducing the option for users to upload longer uninterrupted Stories of up to 60 seconds in duration, without automatically converting the video content into 15-second mini-clips as was previously the norm. The Meta Platforms-owned network began testing the update with select users in December 2021 and just announced that the feature is rolling out to all global users. Allowing content creators to share 60-second Stories in one slide is expected to be a welcome change for both users and viewers. Continue reading Instagram Enables Its Users to Upload Longer Video Stories

Among American adults who regularly look to social media for news, Facebook outpaces all other sources, according to a study from Pew Research, which found 31 percent of U.S. adults claim to “regularly get news” from the Meta Platforms site. Google’s YouTube was second, with 25 percent, followed by Twitter (14 percent), Instagram (13 percent) and TikTok (10 percent). Examined as a percentage of each site’s total adult users seeking news there, news-seekers, Twitter popped at 53 percent, followed by Facebook (44 percent), Reddit (37 percent) and TikTok (33 percent). Among that subset, TikTok was the fastest-growing, up from 22 percent in 2020. Continue reading Facebook, YouTube Among Top Social Apps for News in U.S.

President Biden welcomed guests to the White House last week for the inaugural United We Stand Summit, an event to combat hate speech and violence. “There are core values that should bring us together as Americans, and one of them is standing together against hate, racism, bigotry, and violence that have long haunted and plagued our nation,” Biden told the bipartisan group. Participants gave the president a standing ovation when he specified that he will work to “hold social media companies accountable for spreading hate.” “I’m calling on Congress to get rid of special immunity for social media companies and impose much stronger transparency requirements,” Biden said. Continue reading Biden Calls on Congress to Cease Immunity for Social Media

Governor Gavin Newsom signed the California Age-Appropriate Design Code Act into law last week, making his state the first in the nation to adopt online child safety measures. The bipartisan legislation requires online platforms to default to privacy and safety settings that protect children’s mental and physical health. The new law, cosponsored by Assemblymembers Buffy Wicks (D-15th District) and Jordan Cunningham (R-35th District), prohibits companies that provide online services and products in California from using a child’s personal information and forbids collecting, selling, or retaining a child’s geolocation, among other things. Continue reading California Governor Signs Online Child Protection Bill into Law

Executives from four social media giants defended the privacy, security and content moderation protocols of their platforms to the Senate Homeland Security Committee Wednesday. In her first appearance before Congress, TikTok COO Vanessa Pappas was grilled on whether the short-form video app shares data about American citizens with the Chinese government. ByteDance, which owns TikTok, is based in Beijing, and its potential censorship of user content was another area of concern. Questions for the group — which included representatives from Meta Platforms, YouTube and Twitter — ranged from extremists to biometrics. Continue reading TikTok on the Hot Seat at Senate Homeland Security Hearing

YouTube global head of music Lyor Cohen announced that the platform paid $6 billion to the music industry between July 2021 and June 2022, a 50 percent increase over the $4 billion distributed in the same period in the prior frame. The amount includes monetization across all formats — short and long form video, audio only, live, user-generated content and more — on all platforms (desktop, tablet, mobile, and TV), in over 100 countries. For the second consecutive measurement period, UGC drove more than 30 percent of the payouts for artists, songwriters and rights-holders, according to the company. Continue reading Annual YouTube Music Payments Up 50 Percent to $6 Billion

Instagram seems to be having a hard time gaining traction against TikTok, whose users collectively spend 197.8 million hours daily on the platform, compared to the 17.6 million hours a day Instagram users spend viewing Reels, according to a report by The Wall Street Journal sourcing Meta Platforms internal research. The August report, “Creators x Reels State of the Union 2022,” indicates that Reels engagement was down 13.6 percent “over the previous four weeks — and that ‘most Reels users have no engagement whatsoever.’” Of about 11 million U.S. creators on Instagram, only 2.3 million, or 20.7 percent, post Reels monthly. Continue reading Internal Meta Study Shows Reels Struggling Against TikToks