Turner Sports is introducing a streaming subscription service to air the Union of European Football Associations’ Champions League and Europa League soccer matches. Although the streaming service doesn’t have a name or price yet, it is scheduled to debut in 2018, when the Time Warner-owned network’s deal for the UEFA matches begins; Turner’s English-language three-year rights is reportedly valued at more than $180 million. Turner Networks joins numerous other traditional media companies launching similar direct-to-consumer digital services. Continue reading Turner’s Streaming Service to Debut with European Football

Electronic Arts and the National Football League now offer an eSports tournament aimed at the casual user in the living room. Dubbed the Madden NFL Club Championship, the competition is open to players of all skill levels aged 16 or older in North America, the U.K. and Germany, and is based on a pilot program held last spring. It’s also linked to the debut of “Madden NFL 18,” Electronic Art’s newest installment of the annual football game franchise, which has sold more than 100 million units around the world since its 1980s debut. Continue reading Electronic Arts, NFL Create Tournament for Casual Gamers

NBC Sports is doubling down on soccer. Next season, in addition to streaming 130 Premier League soccer matches to online subscribers, the NBC Sports Gold live streaming service will debut its Premier League Pass for $50. Starting in August, it will offer at least three matches per club as an exclusive live stream. Replays of most matches (including those not offered live via NBC Sports Gold), highlight clips, Premier League Productions and NBC Sports original content will also be available. Continue reading NBC’s Premier League Pass to Live Stream Soccer Matches

Facebook will begin to live-stream more than a dozen UEFA Champions League soccer matches in September via a partnership with Fox Sports. The deal includes double-headers during the group stage, four round of 16 games and four quarterfinal matches. With the Champions League, Facebook adds a high-profile event to its growing lineup of live sports. The social giant is betting that live sports, which draw viewers to comment on social media platforms, will also be appealing to advertisers. Twitter, for example, has already committed to all-day live video programming. Continue reading Facebook, Fox Sports Partner to Live Stream UEFA Soccer

Facebook is pursuing eSports to satisfy user demand for more premium content. Earlier in 2017, the company inked deals with five eSports teams to publish live and on-demand video of players practicing and competing. Now Facebook has signed a deal with global eSports contest organizer ESL, to stream matches, player interviews and additional content. According to SuperData Research, in 2016 people watched 9.6 billion hours of live-streamed eSports and other videogame content, a number projected to rise to 11.4 billion in 2017. Continue reading Facebook Bolsters Premium Content With New eSports Deals

The National Football League has signed a one-year agreement to stream 10 Thursday night games via Amazon in a deal insiders say is valued in the $50 million range (about five times the value of last season’s deal with Twitter). The games streamed for free on Twitter, but the Amazon deal will stream only to Prime members. Globally, more than 60 million consumers pay the annual $99 fee for Amazon Prime with perks including two-day shipping and access to movies, TV shows and music. The NFL deal is not exclusive; Thursday night games are split between CBS and NBC for television broadcasts, and are also made available on the NFL Network. Continue reading NFL and Amazon Sign Deal to Stream Thursday Night Games

As part of Facebook’s strategy to expand its video business, the social network is looking to stream professional sporting events. Most recently, Facebook signed an agreement with Major League Soccer and Univision that will give the social platform exclusive, English-language streaming rights for a minimum of 22 regular season games in the U.S. The games will stream via Univision Deportes’ Facebook page, and the exclusive “Matchday Live” analysis shows produced by Major League Soccer will air on the MLS Facebook page. The first match-up is slated to stream this Saturday. Continue reading Facebook Signs Exclusive Streaming Deal with MLS, Univision

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

The 2016 U.S. presidential election broke the record as the biggest single live Internet event ever carried by Akamai Technologies and the biggest Internet audience for any news event ever. The company reports that live video streaming related to the election reached 7.5 terabits per second just before midnight Eastern Time on November 8. President Obama’s 2009 inauguration topped out at 1.1 Tbps, as a comparison. European soccer finals this summer, at 7.3 Tbps, held the previous record for live streaming. Continue reading 2016 Presidential Race Breaks Internet, Social Media Records

Activision Blizzard, the biggest videogame company in the U.S. by market value, is taking steps to create an e-sports league that more closely resembles a traditional sports league. The company is in conversation with more than 100 e-sports and traditional sports teams to drum up interest in a league for its game “Overwatch” that would function like the National Football League. Competitive videogaming has gained in popularity and viewership, heading towards an estimated 10 percent of all U.S. sports viewing by 2020. Continue reading Activision Blizzard Plans E-Sports League Around ‘Overwatch’

GoPro has been in the content business for some time, making money with branded video (including partnerships with Ford and Wimbledon), a content licensing portal (especially action-sports clips shot with GoPro), and a YouTube channel with more than 4 million subscribers and 1.25 billion video views. Now, GoPro is committing to entertainment in a new way: launching 32 short-form shows through the end of 2016 and into early 2017. The company is differentiating itself from rivals by offering video editing tools in the cloud. Continue reading GoPro Doubles Down on Entertainment with 32 New Programs

Sports coverage in virtual reality is gaining momentum. Jaunt VR, NextVR and IM360 have all shown virtual reality applications for professional baseball, basketball, football, soccer and Daytona 500 auto racing. But sports coverage in VR creates new and unique challenges for producers. For example, VR cameras can’t zoom — a common practice in typical sports coverage — meaning the camera has to be as close to the players as possible, easy for boxing but a tougher proposition for, say, football. Continue reading VR Companies Learn the Ropes in Broadcasting Live Sports

Twitter’s acquisition of the rights for “Thursday Night Football” shows that a social media platform can compete with traditional broadcasters for the highest value of all TV rights deals. Although it’s not clear whether the deal indicates that more non-traditional deals are in the offing, one thing is certain: because sports organizations want viewers to be able access their events on any device at any time, they lead other content owners in figuring out what the new viewing ecosystem might look like. Continue reading What Twitter’s NFL Deal Means For Live Sports on TV, Online

Although Super Bowl 50 was broadcast only in HD, now media outlets are beginning to deliver live sports in 4K Ultra HD. AT&T’s DirecTV says it plans to deliver as many as 25 MLB Network games live in the new format this year, although its 4K Ultra HD will not feature high dynamic range (HDR). Sony reports it just accomplished a 4K Ultra HD (with HDR) test broadcast on a February 10 soccer match between Mexico and Senegal, in Miami’s Marlin Park. Last year, about 6.3 million UHD TV sets shipped in North America. Continue reading DirecTV Set to Deliver First-Ever 4K UHD MLB Game April 15

The National Football League is starting its own YouTube channel and Major League Baseball, which began streaming games online 13 years ago, bought the rights to manage the National Hockey League’s Web operations. But action sports — including surfing, skateboarding and snowboarding — rule millennials’ viewing time on their mobile phones. Although Americans are still watching less video on mobile phones than traditional TV, action sports on mobile channels is a parallel universe of sports viewing and is likely to remain so. Continue reading Why Action Sports Dominate Mobile Viewing Time of Millennials