Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

When Google’s $35 Chromecast streaming media player launched in July, it only supported Netflix, YouTube, Google Play Movies and Google Play Music. Google added support for Hulu Plus yesterday, the first new partner since Chromecast made its debut. Other apps are reportedly going to be supported as well, although formal announcements have not yet been made. Pandora and HBO Go are two services rumored to be integrated in the future. Continue reading Google Chromecast Streaming Media Fob Adds Hulu Plus App

Pinterest users typically use the service for ideas, suggesting that they may be receptive to advertising and branding. In contrast, Google and Amazon users may already have chosen what they wish to purchase and use the sites for price comparisons. The number of Pinterest users continues to rise, and the service is positioned to become a money-making ad platform, gaining more attention from venture capitalists and retail companies. Continue reading Pinterest Service Positioned to Become Advertising Platform

Sunday’s series finale of AMC’s “Breaking Bad” led to unprecedented social media activity, especially on Twitter and Facebook. While AMC was running a marathon of the Emmy-winning drama leading up to the finale, Twitter experienced more than 100,000 tweets a day, sparked in part by interaction with cast and crew. Additionally, Facebook says that more than 3 million users generated about 5.5 million interactions on its social network during the finale. The activity comes as both social platforms are pursuing television dollars. Continue reading “Breaking Bad” Fans Flock to Social Media for Series Finale

Major League Baseball is launching a new initiative involving customized features for its At the Ballpark app that will make attending games a more interactive experience for sports fans. The app will use Apple’s iBeacon indoor mapping, a new feature of the company’s recently released iOS 7, for a customized stadium experience. Apple’s mapping tool addresses the limitations of using GPS indoors. MLB and Apple have been working on the project since February. Continue reading Apple and MLB Team Up for Interactive Ballpark Experience

If things weren’t already looking bleak enough for BlackBerry, the company released its latest earnings report on Friday. Second quarter results for the three months ending August 31 show revenue of $1.6 billion, down 49 percent from the previous quarter and 45 percent from the same quarter last year. The company also reported an adjusted loss of $248 million. And on the heels of a near $1 billion inventory markdown, BlackBerry announced it will start directly selling unlocked smartphones. Continue reading BlackBerry Selling Phones Directly After Bleak Earnings Report

Since Larry Page became CEO of Google, the company has been more focused on the elements of design and cohesiveness. Google has been pursuing aesthetic appeal in a way that may allow it to rival Apple, and although the process is gradual, Google products are beginning to show that the company has raised its standards. The change is obvious when examining Google’s mobile apps, its Chromebook Pixel laptop and Google Glass. Continue reading Google Products Reflect a Renewed Spirit of Superior Design

A new study released yesterday by PricewaterhouseCoopers indicates that 44 percent of today’s consumers would prefer an a la carte system, while 73 percent note they would prefer a la carte or at least more customization of current packages. Notably, a mere 14 percent of consumers are satisfied with the status quo. However, since only 38 percent said they would be willing to pay more than $3 monthly per channel, it does not seem likely that TV providers would stray from bundling. Continue reading Cable Customers Want Change, But Seem Unwilling to Pay

The National Football League and Twitter are partnering to deliver football highlights and related content through the social media service. Content will include in-game highlights from the NFL Network on Thursdays and clips from games after they’ve aired on CBS and Fox. The NFL will offer news, analysis and fantasy football advice. The move is part of Twitter’s Amplify program that allows TV content owners to integrate programming in Twitter feeds. The revenue from embedded ads will be shared by the companies. Continue reading Social TV: NFL Highlights Coming to a Twitter Feed Near You

Speaking at Advertising Week on Monday, Twitter exec Matt Derella noted that 85 percent of American consumers watch TV with a phone or tablet in their hands, while 70 percent of tweets are sent during programming rather than commercials. He suggests that these statistics are an important sign. This could mark a second revolution for TV viewing — the first being when consumers began channel-flipping with remotes, and the second involving the inclination to contribute via social media. Continue reading Advertising Week: Twitter Sees Opportunities in Social TV

At the Tokyo Game Show, two keynotes presented very different visions regarding the future of video games. This year’s theme was “Limitless Evolution,” and Sony executives talked about the evolution of consoles, increased connectivity through a suite of Sony hardware, and the rise of downloadable content. In contrast, the CEO of GungHo Online Entertainment discussed the importance of luck and timing today, in addition to the runaway success of certain free-to-play mobile games. Continue reading Two Competing Visions for the Future at Tokyo Game Show

It may seem an unlikely source for managing home automation or the next step forward for the Internet of Things, but Staples will launch its $100 Staples Connect hub in November. The Internet-connected hub by Linksys centralizes control of smart home appliances and other devices with the help of a single controller app. Staples hopes its approach will help curb the need for multiple proprietary apps that are common with smart home devices currently on the market. Continue reading Staples Connect Offers Universal Hub to Connect Your Home

Apple announced yesterday that it shattered previous iPhone sales records by selling nine million of the new 5s and 5c handsets over the first three days of the product’s debut weekend. The launch marks the first time Apple released a flagship product in China on the same day as other locations and the first time iPhones have been made available on NTT DoCoMo, Japan’s largest wireless network. According to Piper Jaffray Cos, about 15 percent of sales came from China. Continue reading New Record: Consumers Buy Nine Million iPhones in Three Days

At this week’s Advertising Week conference in New York, Nielsen is expected to announce that it will start incorporating viewership on mobile devices into its TV ratings system in the fall of 2014. The move is in response to changing viewership trends in addition to networks and industry analysts that have been critical of the company’s slow adoption of new technologies. Nielsen’s ratings data helps determine how advertisers spend about $66 billion each year. Continue reading Nielsen to Include Tablets and Phones in TV Viewership Data

According to a recent Nielsen survey, an increasing number of American consumers are turning to Internet-based streaming video services. The research indicates that 38 percent of those surveyed use Netflix, 18 percent use Hulu and 13 percent use Amazon Instant Video. These numbers all represent increases over the previous year. Additionally, binge-viewing is on the rise, with 88 percent of Netflix users and 70 percent of Hulu Plus users saying they watched three or more episodes of a TV show in a single day. Continue reading Nielsen Study: More Viewers are Accessing Streaming Services