Consumers Are Adopting Smartwatches and Fitness Bands

Consumers around the world are warming to wearables, including activity trackers, fitness bands and smartwatches. IDC reports that the global wearables market increased more than 31 percent during Q4 2018, representing a new record of 59.3 million units. Total shipments of 172.2 million units for 2018 mark a 27.5 percent jump over the previous year (although IDC now includes ‘hearables’ such as headphones and earbuds in its calculations). Apple led the charge with 16.2 million devices shipped in Q4 2018, 10.4 million of which were Apple Watches. Continue reading Consumers Are Adopting Smartwatches and Fitness Bands