THR Interview: Ted Sarandos Discusses the Future of Netflix

Ted Sarandos, chief content officer for Netflix, has met with some criticism for not playing by traditional media development and distribution rules, but has remained unapologetic as Netflix has emerged as one of the most attractive buyers of original programming. In an interview for the May 31 issue of The Hollywood Reporter magazine, Sarandos discusses the future of online streaming and his disdain for the existing TV model. Continue reading THR Interview: Ted Sarandos Discusses the Future of Netflix

Strong Quarter for Netflix, Plans Selective Licensing Strategy

Netflix exceeded Wall Street expectations in U.S. streaming-subscriber growth for the first quarter and is now nearly on par with HBO in regards to number of paying customers. According to SNL Kagan, HBO had 28.7 million paid subscribers in the U.S. at the end of 2012. Netflix had 27.9 million paid streaming subscribers at the end of March, but total subscriptions reached 29.2 million when including free promotions. Continue reading Strong Quarter for Netflix, Plans Selective Licensing Strategy

Fox Partners with WIGS, Female-Friendly YouTube Channel

On Tuesday, Fox Broadcasting announced it will take the YouTube channel WIGS under its wing. Conceived as a channel for female-friendly dramas on the Web, Fox is set to help sell ads on the channel and will distribute its videos to more viewers. Additionally, WIGS will partly serve as an idea incubator for Fox, with the hope that some programs will evolve into prime time dramas. Continue reading Fox Partners with WIGS, Female-Friendly YouTube Channel

Netflix Debuts Entire Season of New Political Drama Today

The Netflix political drama “House of Cards” debuts via the streaming video site today. Directed by David Fincher and starring Kevin Spacey and Robin Wright, the series is the first original programming financed by Netflix, which could take on cable offerings from the likes of HBO and Showtime. It also serves as a new experiment to the distribution model, since all 13 episodes will be made available at once. Continue reading Netflix Debuts Entire Season of New Political Drama Today

CBS Plans Week-Long Super Bowl Programming Across Platforms

  • In an effort to fully leverage the biggest ratings generator of the year, CBS plans to launch nearly a week’s worth of Super Bowl XLVII programming leading up to the February 3 game in New Orleans.
  • Multiplatform coverage and 15 different shows are planned across CBS News, CBS Sports Network, Showtime, syndication, daytime and late-night.
  • “If you have the biggest event on television, it’s important to maximize that value, not just for the sports division but for the rest of corporation as well,” says Sean McManus, chairman of CBS Sports.
  • “‘CBS This Morning’ will broadcast from New Orleans Thursday through Saturday,” notes The Hollywood Reporter. “‘The CBS Evening News’ with Scott Pelley and ‘CBS Evening News Saturday’ will broadcast from Jackson Square Friday and Saturday.”
  • Additionally, Super Bowl-related programming is planned for shows including “Face the Nation,” “The Talk,” “The Late Late Show,” “Inside the NFL,” “Lead Off,” “Rome” and others.
  • While McManus explained the push will be expensive, “he was quick to point out that CBS will make money on the game — which is nearly sold out of ad inventory at an average cost of $3.8 million for a 30-second spot — up from $3.5 million last year,” reports THR.
  • The Super Bowl has set new ratings records each of the last three years (last year drew more than 111 million viewers). “Of the five most-watched telecasts in TV history, four are Super Bowls,” according to the article.

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