Google’s paid search ads will soon help make online purchases even easier. According to Omid Kordestani, chief business officer at Google, the company is getting ready to introduce a “buy button” to accompany products featured in its shopping ads. “There’s going to be a buy button. It’s going to be imminent,” he said at the recent Code Conference. The buttons are expected to initially appear exclusively on mobile searches alongside the platform’s paid search ads. They are not expected to appear with the nonsponsored results of “organic” Google searches. Continue reading Google Confirms it Will Include Buy Buttons in Paid Search Ads

As Internet browsing via mobile devices continues to become the norm, tech companies are scrambling to add new functionality to the scaled-down mobile versions of their sites. In the coming weeks, Google plans to introduce buy buttons to its mobile search-result pages. The buttons will direct users to other Google product pages where purchases can be made (products will be sold by retailers). The move is seen by many as an effort by Google to create an online marketplace to take on leaders such as Amazon and eBay. Continue reading Google Buy Buttons Could Offer Alternative to Amazon and eBay