Short Form: Brands Enlist Jerome Jarre for Social Advertising

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

Facebook Aims to Connect the World, Starting With WhatsApp

While WhatsApp will continue to be an independent app, its acquisition by Facebook should help it reach up to three billion users, suggests Mark Zuckerberg. WhatsApp had 450 million users around the time that Facebook agreed to buy it for $19 billion, but has now reached 600 million. Facebook currently reaches around 1.3 billion people, which is half of the world’s Internet connected population. The company is focusing on spreading Internet access around the globe. Continue reading Facebook Aims to Connect the World, Starting With WhatsApp

Startups Are Paying Consumers for Permission to Track Data

Instead of tracking consumers’ personal data without their consent, a few companies are beginning to experiement with a new model of paying people directly for permission to track activity on their social media accounts and their credit cards. Datacoup, for example, pays consumers $8 a month for access to their personal data. For $100 a month, participants in ZQ Intelligence’s program agree to be tracked on their devices and answer questions about their consumer behavior. Continue reading Startups Are Paying Consumers for Permission to Track Data

Netflix Users Control What Shows They Share with Privacy Tool

Netflix’s new privacy feature will now allow users to select which shows they want to share with Facebook friends. In the past, people who decided to link their Netflix and Facebook accounts shared their viewed titles to all of their Facebook friends. Now, each user can recommend a TV show or movie to just one or more friends. With this update, Netflix users now have the ability to be more selective about which programs they recommend to others, and which programs they hide. Continue reading Netflix Users Control What Shows They Share with Privacy Tool

Advertising May Result From $10 Billion Snapchat Investment

Snapchat is expecting a $10 billion investment from VC firm Kleiner Perkins Caufield & Byers. Even though the startup does not have a clear business model, its valuation has increased dramatically from last year’s $2 billion. The investment could help Snapchat advance into the advertising world, a move that is expected this year. Snapchat, which is the third-most used app among millennials, may become a viable platform for generating revenue from the age group through advertising. Continue reading Advertising May Result From $10 Billion Snapchat Investment

Hyperlapse: Produce Time-Lapse Videos with Instagram App

A new app from Instagram makes it possible for users to create high-quality time-lapse videos from their iPhones. Amateur photographers simply click a button to start and stop recording, and then use a single slider to adjust the speed of the frames. The new app relies on data from the smartphone’s built-in gyroscope to perform the image processing, making the videos appear less shaky. Hyperlapse is currently available on iOS, while an Android version is being planned. Continue reading Hyperlapse: Produce Time-Lapse Videos with Instagram App

Dropbox Pro Reduces the Cost of a Gigabyte by 90 Percent

Dropbox has cut the cost of a gigabyte by 90 percent on Dropbox Pro, changing the price from $9.99 for 100 gigabytes to $9.99 for one terabyte of data. Dropbox also claims that the algorithms it uses to sync files across devices are faster and easier than offerings from any other file-sharing services. The reason for the dramatic price reduction rests in Dropbox’s competition, where Microsoft OneDrive and Google Drive both offer similar features for lower amounts. Continue reading Dropbox Pro Reduces the Cost of a Gigabyte by 90 Percent

Rockbot: Universal Music Invests in Social Jukebox Service

Universal Music Group, largest of the major music labels, just closed an investment deal with Rockbot, a virtual jukebox service that provides music to bars, restaurants and other locations. Through Rockbot, businesses can play licensed music while customers use a mobile app to check in and interact with the songs. One perk is the ability for customers to vote on which music will be played. Rockbot expects to use the new funding to expand its reach throughout the U.S. Continue reading Rockbot: Universal Music Invests in Social Jukebox Service

Teens Shifting From Traditional TV Content to Online Videos

Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos

LiketoKnowit Gives Instagram Users Easy Way to Shop Online

LiketoKnowit is a website that allows Instagram users to easily locate items, such as clothing and jewelry, in an Instagram post and then purchase them online. After signing up on the website, whenever a user “likes” a post on Instagram that links to “liketoknow.it,” they receive the information about the product in their inbox with links to shop online. RewardStyle, a company that allows fashion bloggers and publishers to earn commissions on items they link to, developed the site. Continue reading LiketoKnowit Gives Instagram Users Easy Way to Shop Online

Onscreen Text Messages Appear in Chinese Movie Theaters

Select movie theaters in Chinese cities have begun experimenting with “bullet screens” (or “danmu”) — a new model in which audience members can comment on the film via text messages and have their impressions projected directly onto the screen. The experience is targeting young viewers who often have difficulty being away from their tablets and mobile phones. The experiment currently involves theaters in major cities including Beijing and Shanghai, in addition to smaller cities such as Hangzhou. Continue reading Onscreen Text Messages Appear in Chinese Movie Theaters

Following Facebook’s Lead, Twitter Starts Testing Video Ads

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads

Snapchat Now Third Most Popular Social App with Millennials

According to comScore research, Snapchat is now the third most popular social app among the millennial demographic (18-34 year olds). With 32.9 percent penetration on mobile phones, Snapchat trails only Facebook and Instagram. Jumping from 12.1 percent back in November 2013, the app is now more popular with millennials than Twitter, Pinterest, Vine, Google+ or Tumblr. The shift is important considering that this age group is the most active of mobile social networkers. Continue reading Snapchat Now Third Most Popular Social App with Millennials

Instagram’s Audience Engagement is Triple That of Facebook

Social media shop Shareablee discovered that marketers are very active on Instagram, despite the fact that most cannot run ads on the photo- and video-sharing service yet. During the second quarter, Instagram had 56 percent more total actions than Facebook. While Instagram is four years old, and Facebook went live in 2004, it is not surprising that the brand activity is growing much faster on the mobile app. However, Instagram is also bringing in three times the engagement per post. Continue reading Instagram’s Audience Engagement is Triple That of Facebook

Instagram Quietly Unveils One-Tap Messaging App Called Bolt

Introduced by Facebook’s Instagram, Bolt is a one-tap messaging app for iOS and Android that is similar to the popular Taptalk app. Bolt is currently available in New Zealand, Singapore and South Africa, with plans to launch in additional regions soon. The app allows users to send an image or video that disappears once it is viewed. Unlike Snapchat and Facebook’s Slingshot, Bolt only allows users to send messages to one person at a time, rejecting mass messages. Continue reading Instagram Quietly Unveils One-Tap Messaging App Called Bolt

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