YouTube is where 1.5 billion people go every month to watch videos for more than an hour a day, and influencers such as brothers Jake Paul and Logan Paul have millions of followers and draw in lots of digital ads. Facebook makes it easier for videos to go viral, but hasn’t had much success in getting viewers to watch videos for more than a few minutes. In an effort to do so, Facebook has turned to live sports, making its own programs and a handful of stars who crave Facebook’s enormous reach more than YouTube’s monetization. Continue reading Facebook Vies With YouTube for Digital Influencer Content

Snapchat just changed how it compensates the companies that supply content for its Discover section. Rather than share ad revenue, Snapchat plans to pay content partners a flat licensing fee — similar to what traditional TV networks do. When Discover launched in 2015, Snapchat shared ad revenue, with the terms varying depending on the specifics of the partnership and sales team. The new plan is a win-win: Snapchat will fully control its ad inventory and publishers will have a guaranteed and reliable compensation for content. Continue reading Snapchat Swaps Shared Ad Dollars with New Licensing Deals

Facebook took a step to popularize Live, by changing the algorithm to rank currently streaming videos higher in the News Feed than older ones. The company launched Live for celebrities in August, and then rolled it out to people with Verified Profiles and Pages. All iOS users gained access in January and Android users last week. Although Facebook Live videos can be saved, unlike Periscope videos, which are deleted after 24 hours, Facebook realized that Live videos convey an urgency that will make them more watched. Continue reading Facebook Puts Live Videos on Top, to Add Celebrity Content

YouTube is facing growing competition from companies such as Snapchat, Facebook and streaming newcomer Vessel for television programming provided by media giants such as Viacom, NBCUniversal and Time Warner. The competition wants to undercut YouTube’s share of big media programming by offering content suppliers more lucrative returns of ad revenue. Despite the offers, some media companies remain hesitant due to the demands of YouTube’s competitors.   Continue reading YouTube Fends Off New Competition for Premium Video Deals

Twitter has plans to generate additional revenue from video ads that may be viewable by inactive participants of the social network. There are millions of people that have access to tweets all over the Web without being registered with their own Twitter accounts. Twitter’s new plans include selling ads within the streams of tweets that appear on other apps and sites. Twitter reportedly detailed its proposed initiative to media buyers at the 2015 International CES in Las Vegas. Continue reading Twitter Introduces its Plan to Sell Ads on Other Apps and Sites