New Tool for Film Marketers Analyzes Buzz on Social Media

United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

Movie Studios to Advertise via Facebook’s New Video Ad Model

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

Info Sharing: Companies on the Verge of Becoming More Open?

Lee Lanselle of Entertainment Development Group and AsiaParks Partners Limited forwarded us a write-up from The New York Times regarding how the information-sharing habits of open source software may soon become a standard in other parts of business. Many companies are discovering the benefits of exposing things once kept secret to a larger population. The pursuit of efficiency, speed and positive change may soon even lead to companies sharing information among competitors. Continue reading Info Sharing: Companies on the Verge of Becoming More Open?