Will Future Intel Chips Provide MacBooks with Infinite Battery Life?

  • Intel introduced its new Haswell architecture this week at the Intel Developer Forum in San Francisco. The Haswell technology is a few generations away, but is already impressing analysts.
  • John Brownlee, writing for Cult of Mac, explains that Haswell was created using a 22 nanometer 3D transistor process, which makes possible ARM-like power consumption on an x86 chip. “That means all day battery life, as well as ten days of connected standby,” writes Brownlee.
  • The architecture reportedly uses up to 20 times less power than current Intel chips, and can actually run on a solar cell, suggesting that future MacBooks would theoretically have no constraints on battery life.
  • According to Brownlee, the Haswell architecture has some serious potential: “You think those new Sandy Bridge MacBook Pros are beasts? Just wait a couple years. That’s when Apple will be able of releasing bleeding edge MacBooks capable of not only running for 24 hours on a single charge, but of recharging their cells as they run by sucking up the ambient light in the room around them. Wow.”

MoviePass Unlimited Admission Beta Hits a Roadblock

  • Last week ETCentric reported that a new service called MoviePass plans to offer unlimited movie viewing in participating theaters for a fee of $50/month. The initial beta was scheduled for the holiday weekend in San Francisco.
  • The planned beta test hit a roadblock when a number of San Francisco theaters decided not to participate since they did not consent to the admission price of the proposed model.
  • Interestingly, the theaters would still have been paid full admission.
  • From the AMC press release: “As MoviePass was created without AMC’s input and testing, we cannot confidently say the guest experience would be positive for our guests and specifically our AMC Stubs members.”

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